Health Care

1. #DIGITALFIRST
THINKING

2. a brand is no longer
what we tell
consumers it is, it is
what the consumers
tell each other it is.”

4. IT’S THE GLUE THAT HOLDS
EVERYTHING
TOGETHER

6. SMART
PHONES
LAPTOPS /
DESKTOPS
TABLET
DEVICES
MOBILE
PHONES
(ALL TYPES)
TV
STREAMING
DEVICES
WEARABLE
DEVICES
E-READER
DEVICES
DIGITAL DEVICE OWNERSHIP
PERCENTAGE OF ADULT POPULATION THAT OWNS EACH KIND OF DEVICE

8. SEARCHING
SOCIALISING SELECTINGSEEING
SHOPPING
STUDYING
SAVING
SELLING

9. ADVERTISING IS ABOUT PEOPLE!
It’s not what you say, but how you make them
feel.

10. A NEW PARADIGM
McKinsey came up with this model a
few years ago, which really sticks to
the consumer pathway.
More importantly each step has its
own narrative and conversion
metrics.
BUILD YOUR
PLAN ATEACH
STEP
ENGAGE &
INSPIRE
CONSUMERS
1
2INCREASE
AWARENESS
3HELP THEM
DECIDE
4SELL THEM
THE
PRODUCT
5REWARD
THEIR
LOYALTY

11. Where customers want to know not only what you did, but how
you did it, why you did it, and who helped you do it.
We’re in an age of storytelling

13. ABOUT US

14. Years Professionals 75+ Clients India | Dubai |
Singapore
We are a Digital First, Creative Shop focused on
…
Innovation & Analytics
a 360 Approach to Brand Solutions
We’re an eclectic mix of ideators, designers, strategists, planners and developers
who are passionate about the digital business.

15. CUSTOMER
EXPECTATIONS
MEETING
PLACE
BRAND
PROMISE
PROMISE
PROOF
2.
simple
1.
80%
PRESENCE
3.
OUR PLANNING PROCESS
20%
DESTINATION

16. Head Strategy
Rahul Singh
• Has worked in Healthcare - Medical Devices Industry for over 11 years.
(surgical and infection control devices, general medical devices, cardiovascular devices, orthopaedic devices, home
healthcare devices, and other devices), Also by function, (diagnostic and monitoring, therapeutic, surgical and
others) and by region (North America, Europe, Asia Pacific, and the Rest of the World)
• Clear Understanding of scientific and product nuances and the market level challenges posed
• Has mapped sales network, distributor/dealer network, doctor networks for various brands globally, including
Go to Market strategy for 5 Major brands.
• Launched several global Image Building campaigns for Healthcare Brands across Trauma, Planned surgery and
Wellness Portfolio.

17. HEALTHCARE

19. MILLENNIAL
MARKETING
Millennials are shaping the destiny of a cross
section of Businesses. IdeateLabs works with a
cross section of brands that speak to this audience,
from Education to Retail to Entertainment.

20. BANKING &
FINANCIAL
SERVICESWe work across Banks, Mutual Funds, Payment Banks, Insurance Companies,
Wealth Management Companies across the entire spectrum of BFSI brands.

21. Product Manufacturing companies are taking to Digital like Fish to water, Digital today allows
them to reach & engage Institutional as well as Individual Consumers like never before.
MANUFACTURING
SECTOR

22. REAL ESTATE
MARKETING
IdeateLabs specialises in helping Real Estate Brands
market themselves, our service offerings spans across
Creative, Marketing & Lead Generation for various brands

23. RETAIL
MARKETINGIdeate prides itself on the understanding of the Online 2 Offline
Marketing which resides the heart of Retail Marketing in todays era.
Digitally influenced spends will account for as much
as 50-60% of total spends in some categories.
350-400 Million consumers could
potentially be digitally influenced in 2020.

24. TRAVEL &
HOSPITALITY
Travel & Hospitality Sector has been revolutionised with the
advent of Digital, Discovery of Experiences as well as Co
Creation of Content are taking centre stage for Brands.

25. THE NEXT
BILLION USERS
The next wave of users online will come from semi urban
and rural markets across the world. This set of users will
come with their own set of challenges and requirements.

26. B2B
MARKETING
IdeateLabs works with some of the largest brands in the
B2B space to manage complex lead generation and content
marketing mandates across geographies

27. Services spanning across…
PAID
MEDIA
SOCIAL
PLATFORMS
EARNED
MEDIUMS
OWNED
PROPERTIES

28. OUR APPROACH- MERIL TO CONSUMER

36. OUR APPROACH- MERIL TO PATIENTS

42. OTHERS

46. Meril Life Sciences
• Communication – Doctors

49. CONTENT PLAN FOR MICROSITE
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1 2 3 4
Diet for
healthier
heart
Knee
replacement
surgeries
Daily sugar
levels
Birth control
contraceptions
5 6 7 8 9 10 11
Balloon
Sinoplasty
Heart disease
symptoms
caused by
heart defects
When to
see a
doctor
Early signs
of Arthritis
Side effects of
IUDs
12 13 14 15 16 17 18
Signs of being
Anemic
Lower back
pain relief
Hormone
based
IUDs
Heartcare
after an
attack
Recovery after
a sinus surgery
19 20 21 22 23 24 25
Copper IUD
insertion
Lifestyle
changes for
Improved
Breathing
GI safe
breakfast
stroke meals
Recovery time
for Hip
replacement
Different types
of stents
26 27 28 29 30
Succes rate of
angioplasty
Exercises for
knee pain
Benefits of
IUD
Clearing
your sinuses
Importance of
Blood sugar
check up
Meril Life Sciences Microsite Content Calendar - November

50. APPROACH 1

51. Meril Life Sciences
• Corporate Communication – Consumers

52. Meril Life Sciences’ stance is elevated to a company,
that’s a notch higher than just another healthcare provider.
It is positioned as a healthcare company that first believes in
sincerely wishing its consumers, complete physical, mental as
well as social well being. (Not just avail services or devices
for illness and disease).

53. Every bit true to it's positioning of 'More to life', Meril Life Sciences
like other healthcare providers, operates with a systematic lens of
efficiency, effectiveness, expertise and accountability along
with genuine concern and care.

60. Meril Life Sciences
• Corporate Communication – Consumers

61. more2life.com
• Content Based Microsite

69. Meril Life Sciences
• Corporate Communication – Healthcare Professionals

73. APPROACH 2

74. Meril Life Sciences
Meril Life Sciences is a brand
that stands for offering human beings
‘MORE TO LIFE’.

75. Meril Life Sciences
We build this positioning in the minds of people
by creating a platform that will host a repository of content
for various kinds of information that will help people
lead better, healthier lives.

76. Meril Life Sciences
more2life
will have separate sections
for each division [Cardio/Diagnostics/etc.]

80. Meril Life Sciences
Cardiovascular

81. Meril Cardiovascular
At the heart of it

82. Meril Cardiovascular – Dil Dosti
Meet your Dil
Through this section, we enable people to meet their own
virtual hearts. We gather information like age, gender,
lifestyle (fitness level, alcohol consumption, smoking habits, etc.)
and show people a reflection of their heart health.
We can then recommend specific habits that can
improve the health of their heart.

83. Meril Cardiovascular – Dil Dosti
Tips for a happy Dil
We create a series of videos in the form of short listicles
that promote habits that promote heart health.
Example:
3 reasons you should switch from
pizzas to pulses.
5 ways your heart is calling out for help

84. Meril Cardiovascular – Dil Dosti
Surgery Secretary
When it comes to heart surgery, people seek information
on the types of surgeries, what to expect during a surgery, complications that
may arise, post-surgery care, etc.
We create articles that cover the various topics and
subtly promote our products.

85. Meril Cardiovascular – Dil Dosti
Surgery Secretary
Example
- Which is an angiography?
- What is the ‘golden hour’ for a heart stroke?
- Is an angioplasty safe? What are the risks?

86. Meril Cardiovascular – Dil Dosti
Surgery Secretary
Example
- Which type of stent is best for the heart?
- 3 things to look out for before selecting a stent.
- Is a bio-degradable stent good for health in the long run?

87. Meril Cardiovascular – Dil Dosti
Heart2Heart
We create a live chat section though which people
can discuss any heart related issue with us
and get responses in real time.

88. Meril Cardiovascular – Dil Dosti
Survivors Speak
We feature the survivors of heart attacks and strokes through a series of
videos. We interview them on the kind of lifestyle changes they’ve adopted
to ensure it doesn’t recur. The idea is to showcase how their lives have taken
a positive turn in order to inspire people to go healthy.

89. When it comes to cardiac care,
there is a constant effort to innovate and create better devices, to redefine
the standards of excellence.

90. Over the years, Meril Cardiovascular has been at the centre of
research and development that drives innovation and pushes the
limits of cardiac care.

92. Intuitive Devices Built To
Understand The Body
Stents designed to naturally dissolve,
after their work is done.
Meril Life Sciences
At the heart of it

95. Meril Life Sciences
We position Meril Cardiovascular to be a brand
that not only is at the heart of R&D and innovation, but also one that
promotes ‘cardiac health’ among the masses.

96. #DilDosti

97. Meril Life Sciences
DilDosti will be developed as a comprehensive cardiac care platform in which
people can seek information, advice and even get connected to healthcare
professionals for specific needs.

98. Meril Life Sciences
We drive an awareness program that highlights various tips for cardiac care.
It will range from recommending the right food and beverages, to tips on
simple lifestyle changes that can literally be a life saver in the long run.

99. #Staircasers

100. #Staircasers
We spark a movement that will urge people
to ditch elevators for staircases. We create a community of #Staircasers
which is for people
who are serious about taking this step to improve their cardiac health.

101. #Staircasers
We drive this cause by collaborating with influencers from various industries
to promote its health benefits.
Meril Life Sciences Academy can be the mouthpiece for this campaign and it
can be used to drive participation.
We collaborate with malls and corporate parks
and keep elevators inaccessible for an hour each day, to drive awareness and
participation in this movement.

102. #Staircasers
We can gamify the Staircasers movement by
offering freebies and gift vouchers to those who
complete various ‘levels’.

105. Traffic Analysis - vascular.abbott.com

106. Traffic Analysis - vascular.abbott.com
Most of the traffic generating
from branded keywords i.e.
79.47%
Search engine (organic)

107. Traffic Analysis - vascular.abbott.com
Organic Top Search Position

108. Traffic Analysis - medtronic.com

109. Competitor Analysis
(medtronic.com)

110. Traffic Analysis - medtronic.com
Search Traffic (organic vs paid)

111. Traffic Analysis - medtronic.com
Demographics

112. Traffic Analysis - medtronic.com
Search

113. Traffic Analysis - medtronic.com
Audience Interests

114. Traffic Analysis - medtronic.com
Search Ad Copies

115. Traffic Analysis - medtronic.com
Display Traffic

116. Traffic Analysis - medtronic.com
Display Banner Ad

117. Traffic Analysis - medtronic.com
Facebook Banner Ad

118. Comparison Report
(Abbott/Medtronic/Merillife)

119. Traffic Analysis – Comparison (Abbott/Medtronic/Merillife)

120. Device wise – Comparison (Abbott/Medtronic/Merillife)
Mobile – 70.60%
Desktop – 29.40%
Mobile – 53.25%
Desktop – 46.75%
Mobile – 66.10%
Desktop – 33.90%
Observed Mobile is generating much traffic then Desktop. We have to do more focused on Mobile

121. Gender wise – Comparison (Abbott/Medtronic/Merillife)

122. Age wise – Comparison (Abbott/Medtronic/Merillife)
As we have observed 18-24, 25-34 & 35-44 is giving more traffic then other age group.

123. Platforms
Search Display Remarketing
Search Display Facebook
Facebook
News Feed
Carousel
Ad
Right Hand
Side
Native Ads
Colombia Taboola Yahoo GSP
Platforms to be use for
Product Awareness

124. Product Awareness
LinkedIn
Ads
Impact
Property
ROS, Roadblock YouTube
Masthead Pre Roll
True View
Ads
Bumper
Ads
Google
Display
Light Box
Ads
WhatsApp
Marketing
Programmatic
Channel
Persona
Targeting
Hyper
Local
TV to Mobile
Retargeting
Mobile
Innovations
Database
Marketing
Influencer
Platforms to be use for
Product Awareness