ColVenture aims to provide medical history and healthcare information solutions in Colombia through various products like cards, jewelry, and bracelets. Their mission is to give patients and primary care access to medical histories during emergencies or when changing doctors. The team sees an opportunity in Colombia's unexplored health information market and plans to develop customizable prototypes. They are building a demo website and bracelet prototype. The business model involves marketing to medical directors and gaining regulatory approval. Partnerships with the government and device providers will be important, as will funding from angel investors or loans.

1. ColVenture

2. EXECUTIVE SUMMARY
We have solutions for health care, like medical
histories and many things you will need!
 Our mision: Provide for the patients and the
primary attention, health care the information of
their medical history, when people suffer an
accident, have illness like dementia or change of
city, hospital or Doctor.
 Our vision: Have a lot of prototypes according to
people needs.

3. Fundamental Problem
Here in Colombia the market of health And of course there are many features that
information products is not really explored and add value like consolidation of documents, ease
there is a great opportunity to come up with of access and many more.
something that has a good value for the new
customer: saving lives! Primary attention health care: accidents
Patients who need more attention, older
people alone
Right now the health care is in a really bad
season, and this is the chance to release a great
product to the market, and the proved success
of this product abroad is key in this venture!

4. Products
 We are building a demo website where you can fill some
information about your medical history/information and also we are
building a sketch to improve existing bracelets.
http://colventure.xtreemhost.com/prototipo/

5. Products
 Cards
 Jewelry
 Dactilar
 Handles
 Keychains
 Chips
 Bracelets
 Apps for Tablets/Smartphones

6. Team
 All of us met each other in Venture Lab, when start
the course and since then we develop all the
activities together.
 We join in a Skype conference each tuesday and
thursday to talk about the project and the
activities, ideas, prototype, website, etc.

7. Bussines Model

8. Sales and Marketing
Strategy
For sales and marketing of the product is Sales may be delayed because they
necessary to recognize that those will always love the show and pilot
responsible for making decisions are: testing of the product in place and
Medical Directors regulatory agencies for approval.
Committees of Medical History
Center Directors, EPS and IPS's For sale Health Registration is
Personal Health: Head Nurses required, by the INVIMA, which will
Therapists support the sale of the product in the
Dentists industry.
The price is also essential, however if the The main sales strategy is the safety
legislation is amended, it could make its and expectation of an alternative in the
use mandatory for example in the market for managing medical records,
management of accounting. You must providing additional services such as
create the need. Prototypes will be patient monitoring and statistics of it.
designed according to customer needs and
the institution, to manage prices

9. Risk
 Culture
 Problems with the health national system
 Legal affairs: changes
 Financial problems

10. Partners and Allies
 We need a strategic alliance with the Colombian government,
because this technology can be taked more seriously if there is
a law or something that requires the use by the public health
system. The approach won’t be easy, but management should
be performed.
 We also require providers of electronic devices such as
bracelets, cards and implantable chips. These providers can be
hired directly from China which is where you can get very good
price for huge volume orders.
 When we will develop the final project we’ll require a
partnership with a software development firm, to develop the
information system that will hold all medical records in the
online platform and can be accessed through different mobile
devices: these companies could be local or foreign:

11. Funding
 Angel Investors
 Own funds
 Loans