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2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 1/14
The Summary of Survey Result: Brand tracking sepatu
olahraga untuk wanita umur 20-35
1. APAKAH ANDA MEMILIKI SEPATU OLAHRAGA?
Multiple Answer, Total Answer : 1090
JakPat App
Leading mobile market research in indonesia
# Option Total Answer Percentage
1 Ya 899 82.48 %
2 Tidak 191 17.52 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
Ya (82.48%)
Tidak (17.52%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 2/14
2. BRAND SEPATU OLAHRAGA YANG ANDA MILIKI?
Multiple Answer, Total Answer : 899
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
7
8
9
Nike (35.26%)
Converse (22.8%)
Adidas (21.36%)
Reebok (19.35%)
Other option (13.68%)
League (10.34%)
Bata (9.34%)
Puma (5.78%)
Eagle (4.89%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 3/14
# Option Total Answer Percentage
1 Nike 317 35.26 %
2 Converse 205 22.8 %
3 Adidas 192 21.36 %
4 Reebok 174 19.35 %
5 Other option 123 13.68 %
6 League 93 10.34 %
7 Bata 84 9.34 %
8 Puma 52 5.78 %
9 Eagle 44 4.89 %
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 4/14
3. FAKTOR UTAMA DALAM MEMILIH MEREK SEPATU OLAHRAGA
Priority, Total Answer : 899
# Priority Total Answer Percentage
1 Priority 4 277 30.81 %
2 Priority 3 200 22.25 %
3 Priority 1 149 16.57 %
4 Priority 5 140 15.57 %
5 Priority 2 133 14.79 %
Option : Harga murah
0-1 kali seminggu (52.73%)
2-3 kali seminggu (40.04%)
4-5 kali seminggu (4.45%)
6-7 kali seminggu (2.78%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 5/14
# Priority Total Answer Percentage
1 Priority 3 279 31.03 %
2 Priority 2 252 28.03 %
3 Priority 1 226 25.14 %
4 Priority 4 124 13.79 %
5 Priority 5 18 2 %
Option : Design dan warna
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Priority 3 (31.03%)
Priority 2 (28.03%)
Priority 1 (25.14%)
Priority 4 (13.79%)
Priority 5 (2%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 6/14
# Priority Total Answer Percentage
1 Priority 1 424 47.16 %
2 Priority 2 267 29.7 %
3 Priority 3 155 17.24 %
4 Priority 4 47 5.23 %
5 Priority 5 6 0.67 %
Option : Kenyamanan
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Priority 1 (47.16%)
Priority 2 (29.7%)
Priority 3 (17.24%)
Priority 4 (5.23%)
Priority 5 (0.67%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 7/14
# Priority Total Answer Percentage
1 Priority 5 633 70.41 %
2 Priority 4 202 22.47 %
3 Priority 3 39 4.34 %
4 Priority 2 17 1.89 %
5 Priority 1 8 0.89 %
Option : Rekomendasi teman
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Priority 5 (70.41%)
Priority 4 (22.47%)
Priority 3 (4.34%)
Priority 2 (1.89%)
Priority 1 (0.89%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 8/14
# Priority Total Answer Percentage
1 Priority 4 249 27.7 %
2 Priority 2 230 25.58 %
3 Priority 3 226 25.14 %
4 Priority 5 102 11.35 %
5 Priority 1 92 10.23 %
Option : Tidak mudah rusak/ ketahanan
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Priority 4 (27.7%)
Priority 2 (25.58%)
Priority 3 (25.14%)
Priority 5 (11.35%)
Priority 1 (10.23%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 9/14
4. OLAHRAGA APA YANG ANDA LAKUKAN DENGAN SEPATU TERSEBUT?
Multiple Answer, Total Answer : 899
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
7
8
Jogging (74.75%)
Running (40.38%)
Senam (34.93%)
Fitness (25.03%)
Badminton (18.8%)
Basket (11.01%)
Other option (5.12%)
Tennis (2.89%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 10/14
# Option Total Answer Percentage
1 Jogging 672 74.75 %
2 Running 363 40.38 %
3 Senam 314 34.93 %
4 Fitness 225 25.03 %
5 Badminton 169 18.8 %
6 Basket 99 11.01 %
7 Other option 46 5.12 %
8 Tennis 26 2.89 %
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 11/14
5. SEBERAPA SERING ANDA MENGGUNAKAN SEPATU OLAHRAGA TERSEBUT ?
Single Answer, Total Answer : 899
# Option Total Answer Percentage
1 0-1 kali seminggu 474 52.73 %
2 2-3 kali seminggu 360 40.04 %
3 4-5 kali seminggu 40 4.45 %
4 6-7 kali seminggu 25 2.78 %
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 12/14
6. KAPAN ANDA MERASA PERLU MENGGANTI SEPATU OLAHRAGA ANDA?
Single Answer, Total Answer : 899
# Option Total Answer Percentage
1 Apabila sudah rusak 841 93.55 %
2 Apabila ada model baru 45 5.01 %
3 Other option 13 1.45 %
Apabila sudah rusak (93.55%)
Apabila ada model baru (5.01%)
Other option (1.45%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 13/14
7. SELAIN SEPATU OLAHRAGA BIASANYA KETIKA BEROLAHRAGA PERLENGKAPAN OLAHRAGA APA
SAJA YANG ANDA GUNAKAN
Multiple Answer, Total Answer : 899
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
7
8
Botol minum/ tumbler (77.98%)
Celana olahraga (64.96%)
Baju olahraga (62.74%)
Handuk (58.18%)
Stopwatch (5.45%)
Tidak ada (4.56%)
Pelindung lutut dan siku (3.11%)
Other option (1.45%)
2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jakpat.net/survey/detail/734 14/14
# Option Total Answer Percentage
1 Botol minum/ tumbler 701 77.98 %
2 Celana olahraga 584 64.96 %
3 Baju olahraga 564 62.74 %
4 Handuk 523 58.18 %
5 Stopwatch 49 5.45 %
6 Tidak ada 41 4.56 %
7 Pelindung lutut dan siku 28 3.11 %
8 Other option 13 1.45 %

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Women Sport Shoes Brand Choice Survey Report

  • 1. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 1/14 The Summary of Survey Result: Brand tracking sepatu olahraga untuk wanita umur 20-35 1. APAKAH ANDA MEMILIKI SEPATU OLAHRAGA? Multiple Answer, Total Answer : 1090 JakPat App Leading mobile market research in indonesia # Option Total Answer Percentage 1 Ya 899 82.48 % 2 Tidak 191 17.52 % 0 % 20 % 40 % 60 % 80 % 100 % 1 2 Ya (82.48%) Tidak (17.52%)
  • 2. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 2/14 2. BRAND SEPATU OLAHRAGA YANG ANDA MILIKI? Multiple Answer, Total Answer : 899 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 6 7 8 9 Nike (35.26%) Converse (22.8%) Adidas (21.36%) Reebok (19.35%) Other option (13.68%) League (10.34%) Bata (9.34%) Puma (5.78%) Eagle (4.89%)
  • 3. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 3/14 # Option Total Answer Percentage 1 Nike 317 35.26 % 2 Converse 205 22.8 % 3 Adidas 192 21.36 % 4 Reebok 174 19.35 % 5 Other option 123 13.68 % 6 League 93 10.34 % 7 Bata 84 9.34 % 8 Puma 52 5.78 % 9 Eagle 44 4.89 %
  • 4. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 4/14 3. FAKTOR UTAMA DALAM MEMILIH MEREK SEPATU OLAHRAGA Priority, Total Answer : 899 # Priority Total Answer Percentage 1 Priority 4 277 30.81 % 2 Priority 3 200 22.25 % 3 Priority 1 149 16.57 % 4 Priority 5 140 15.57 % 5 Priority 2 133 14.79 % Option : Harga murah 0-1 kali seminggu (52.73%) 2-3 kali seminggu (40.04%) 4-5 kali seminggu (4.45%) 6-7 kali seminggu (2.78%)
  • 5. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 5/14 # Priority Total Answer Percentage 1 Priority 3 279 31.03 % 2 Priority 2 252 28.03 % 3 Priority 1 226 25.14 % 4 Priority 4 124 13.79 % 5 Priority 5 18 2 % Option : Design dan warna 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 Priority 3 (31.03%) Priority 2 (28.03%) Priority 1 (25.14%) Priority 4 (13.79%) Priority 5 (2%)
  • 6. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 6/14 # Priority Total Answer Percentage 1 Priority 1 424 47.16 % 2 Priority 2 267 29.7 % 3 Priority 3 155 17.24 % 4 Priority 4 47 5.23 % 5 Priority 5 6 0.67 % Option : Kenyamanan 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 Priority 1 (47.16%) Priority 2 (29.7%) Priority 3 (17.24%) Priority 4 (5.23%) Priority 5 (0.67%)
  • 7. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 7/14 # Priority Total Answer Percentage 1 Priority 5 633 70.41 % 2 Priority 4 202 22.47 % 3 Priority 3 39 4.34 % 4 Priority 2 17 1.89 % 5 Priority 1 8 0.89 % Option : Rekomendasi teman 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 Priority 5 (70.41%) Priority 4 (22.47%) Priority 3 (4.34%) Priority 2 (1.89%) Priority 1 (0.89%)
  • 8. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 8/14 # Priority Total Answer Percentage 1 Priority 4 249 27.7 % 2 Priority 2 230 25.58 % 3 Priority 3 226 25.14 % 4 Priority 5 102 11.35 % 5 Priority 1 92 10.23 % Option : Tidak mudah rusak/ ketahanan 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 Priority 4 (27.7%) Priority 2 (25.58%) Priority 3 (25.14%) Priority 5 (11.35%) Priority 1 (10.23%)
  • 9. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 9/14 4. OLAHRAGA APA YANG ANDA LAKUKAN DENGAN SEPATU TERSEBUT? Multiple Answer, Total Answer : 899 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 6 7 8 Jogging (74.75%) Running (40.38%) Senam (34.93%) Fitness (25.03%) Badminton (18.8%) Basket (11.01%) Other option (5.12%) Tennis (2.89%)
  • 10. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 10/14 # Option Total Answer Percentage 1 Jogging 672 74.75 % 2 Running 363 40.38 % 3 Senam 314 34.93 % 4 Fitness 225 25.03 % 5 Badminton 169 18.8 % 6 Basket 99 11.01 % 7 Other option 46 5.12 % 8 Tennis 26 2.89 %
  • 11. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 11/14 5. SEBERAPA SERING ANDA MENGGUNAKAN SEPATU OLAHRAGA TERSEBUT ? Single Answer, Total Answer : 899 # Option Total Answer Percentage 1 0-1 kali seminggu 474 52.73 % 2 2-3 kali seminggu 360 40.04 % 3 4-5 kali seminggu 40 4.45 % 4 6-7 kali seminggu 25 2.78 %
  • 12. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 12/14 6. KAPAN ANDA MERASA PERLU MENGGANTI SEPATU OLAHRAGA ANDA? Single Answer, Total Answer : 899 # Option Total Answer Percentage 1 Apabila sudah rusak 841 93.55 % 2 Apabila ada model baru 45 5.01 % 3 Other option 13 1.45 % Apabila sudah rusak (93.55%) Apabila ada model baru (5.01%) Other option (1.45%)
  • 13. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 13/14 7. SELAIN SEPATU OLAHRAGA BIASANYA KETIKA BEROLAHRAGA PERLENGKAPAN OLAHRAGA APA SAJA YANG ANDA GUNAKAN Multiple Answer, Total Answer : 899 0 % 20 % 40 % 60 % 80 % 100 % 1 2 3 4 5 6 7 8 Botol minum/ tumbler (77.98%) Celana olahraga (64.96%) Baju olahraga (62.74%) Handuk (58.18%) Stopwatch (5.45%) Tidak ada (4.56%) Pelindung lutut dan siku (3.11%) Other option (1.45%)
  • 14. 2/3/2015 SurveyResult byJakPat - Leading mobile market research in indonesia http://jakpat.net/survey/detail/734 14/14 # Option Total Answer Percentage 1 Botol minum/ tumbler 701 77.98 % 2 Celana olahraga 584 64.96 % 3 Baju olahraga 564 62.74 % 4 Handuk 523 58.18 % 5 Stopwatch 49 5.45 % 6 Tidak ada 41 4.56 % 7 Pelindung lutut dan siku 28 3.11 % 8 Other option 13 1.45 %