JAKPAT conducted a survey to 461 Indonesians who ever have conducted local search, from 20-45 years old, in Indonesia, randomly. The purpose of this survey are to know how Indonesian local search behavior and how their purchasing tendency towards local stores. Even if this survey does not represent the whole population, but by figuring this survey result hopefully people can figure out how Indonesian local search behavior and their purchasing tendency towards local stores.

1. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 1/10
The Summary of Survey Result: Toko di daerah anda
1. HAVE YOU EVER SEARCHED ONLINE FOR PRODUCTS SOLD IN NEARBY LOCAL STORES/SEARCHED
PARTICULAR LOCAL STORES?
Single Answer, Total Respondents : 604
JakPat App
Leading mobile market research in indonesia
# Option Total Answer Percentage
1 yes 461 76.32 %
2 no 143 23.68 %
yes (76.32%)
no (23.68%)

2. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 2/10
2. WHAT GADGET DO YOU USE WHEN BROWSING?
Multiple Answer, Total Respondents : 461
# Option Total Answer Percentage
1 i use my smartphone 421 91.32 %
2 i use my desktop computer 103 22.34 %
3 i use my tablet 60 13.02 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
i use my smartphone (91.32%)
i use my desktop computer (22.34%)
i use my tablet (13.02%)

3. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 3/10
3. WHERE ARE YOU WHEN BROWSING?
Multiple Answer, Total Respondents : 461
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
at home (88.07%)
in the office (29.07%)
on the go (on bus, car, etc) (27.55%)
in campus (22.13%)
in a restaurant (19.74%)
Other option (0.43%)

4. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 4/10
# Option Total Answer Percentage
1 at home 406 88.07 %
2 in the office 134 29.07 %
3 on the go (on bus, car, etc) 127 27.55 %
4 in campus 102 22.13 %
5 in a restaurant 91 19.74 %
6 Other option 2 0.43 %
Other Option
# Answer Total Answer Percentage
1 dimana saja saat ada waktu 1 0.22 %
2 Kost 1 0.22 %

5. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 5/10
4. HOW DO YOU FIND INFORMATION THAT YOU NEED ABOUT THE LOCAL STORES?
Multiple Answer, Total Respondents : 461
# Option Total Answer Percentage
1 i use search engine 377 81.78 %
2 i ask my friends 133 28.85 %
3 i see the the ads relating to the local stores (in magazine/TV/newspaper/internet)110 23.86 %
4 Other option 7 1.52 %
Other Option
# Answer Total Answer Percentage
1 langsung ketik domain tokonya 1 0.22 %
2 OLX 1 0.22 %
3 kaskus 1 0.22 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
i use search engine (81.78%)
i ask my friends (28.85%)
i see the the ads relating to the local stores (in magazine/TV/newspaper/internet) (23.86%)
Other option (1.52%)

6. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 6/10
4 menggunakan aplikasi jual beli online 1 0.22 %
5 google 1 0.22 %
6 instagran 1 0.22 %
7 cari dibtoko 1 0.22 %

7. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 7/10
5. WHAT INFORMATION DO YOU SEEK?
Multiple Answer, Total Respondents : 461
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
7
products sold in the local store (82.43%)
local store's address (63.56%)
sales promotion (56.4%)
business hour (39.05%)
direction to the local store (38.61%)
phone number (30.15%)
Other option (1.08%)

8. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 8/10
# Option Total Answer Percentage
1 products sold in the local store 380 82.43 %
2 local store's address 293 63.56 %
3 sales promotion 260 56.4 %
4 business hour 180 39.05 %
5 direction to the local store 178 38.61 %
6 phone number 139 30.15 %
7 Other option 5 1.08 %
Other Option
# Answer Total Answer Percentage
1 harga 3 0.65 %
2 perbandingan harga 1 0.22 %
3 pin bbm 1 0.22 %

9. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 9/10
6. DO YOU GO TO THE LOCAL STORE ON THE SAME DAY AFTER BROWSING?
Single Answer, Total Respondents : 461
# Option Total Answer Percentage
1 no 278 60.3 %
2 yes 183 39.7 %
no (60.3%)
yes (39.7%)

10. 4/18/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1537 10/10
7. DO YOU BUY THE PRODUCT ON THE SAME DAY AFTER BROWSING?
Single Answer, Total Respondents : 461
# Option Total Answer Percentage
1 no 329 71.37 %
2 yes 132 28.63 %
no (71.37%)
yes (28.63%)