Modern Nerd Apparel is a clothing brand for social mobile entrepreneurs. Their strategy document outlines their brand, strategy, and future plans. Their brand exists to provide stylish, comfortable clothing that allows entrepreneurs to impress clients while remaining casual. Their strategy involves targeting the social generation through social media and addressing market forces around social good, economic mobility, and technology in LA. Their future plans are to build an online community and expand their product line with versatile, minimal staples.