The document discusses key technological megatrends including the Internet of Things (IoT), crowd sourcing, big data, and machine learning, emphasizing the shift towards transparent computing. It highlights the importance of adapting business models to leverage these trends, noting the rapid growth of mobile and social networks and the potential risks of stagnation for those who fail to innovate. FamilySearch's business development aims to foster innovation and growth in adjacent markets, responding to the changing landscape of data accessibility and connectivity.

1. Megatrends in Tech
Greg M. Collier, Business Development
FamilySearch
© 2015 by Intellectual Reserve, Inc. All rights reserved

2. I’d like to kick off my remarks with a bit of a personal story

3. Some Terms We’ll Be Chatting about
 IoT
 “Crowd Sourcing”
 Big Data & Machine Learning
 “Transparent Computing”
 Social networks
 Oh yeah… a little thing called
mobile

4. Internet of Things
Pretty much - if it’s a “thing” -
someone will figure out how to
connected it if “it” hasn’t been already.

5. Crowd sourcing
• Many eyes and contributions
makes data more accurate.
• It eliminates single point of error.
• Lowers the cost of acquiring data
• The value is in the experience and
how it leverages the freely given
data
Think Waze
5

6. Waze - Crowd
sourcing app.
AWESOME
experience

7. Big data
Big data is an evolving term that
describes any voluminous amount of
structured, semi-structured and
unstructured data that has the
potential to be mined for information.
In this context, the IoT will create 20x’s
more data than human sources by
2020

8. Machine
Learning
Machines and services that make sense
out of big data
See:
https://gigaom.com/2015/02/04/what-
happens-when-too-few-databases-
becomes-too-many-databases/

9. IoT + Crowd Sourcing + Big Data + Machine Learning
[should]=
Transparent Computing
The ‘future’ backbone of connectivity
Automation that makes my life simpler, more
comfortable, efficient, without the need for me to
interact with any “thing”.

10. Some charts from Henry Blodgett, Business Intelligence

11. Ubiquitous connectivity for the entire human race is
quickly becoming a possibility.
 Within the next 10 years, anyone -
anywhere will have access to some
form of connectivity.
 Consequently, for the first time in
history, all of mankind will have access
to one another anywhere, any time.
 That’s an incredible thought if you
ponder it for just a minute.

12. So this begs the question(s)….
 Why should I care?
 What does the social mobile trend
have to do with transparent
computing?
 What on earth does this have to do
with the family history vertical?
To illustrate: let’s shift gears for just
a second…

13. This is my Mum.
 Born in Cape Town, South Africa
 Immigrated to the US in 1958 leaving
everything behind to never [permanently]
return.
 Graduated with honors in 1963 from
Brigham Young University with a BA in
Music. (She never graduated from high
school). She went on to graduate with her
MA in Music at age 50.
 She’s shared very little about her childhood.
My mum. I really don’t *get*
where she’s coming from :)

14. But I really wish I could…..
So how about a couple of cool scenarios to consider.
14

15. What if “Family History Jarvis” came
approached me on my car speakers on
my ride home….
15

16. This transformation has two parts:
 Transparent computing is the back end.
 The machine learning component previously discussed will
eventually make itself into the user experience. Perhaps even
sooner than later (think virtual reality + ML)
 Mobile/Social will define the user experience

17. So what’s changing?
 Mobile platforms are more prolific than ever. That trend won’t end for a very long time
 Social on mobile devices has become the new platform of The Internet
 Newer generations will experience connectivity in ways that we’ve (up to now) thought was “out
there”
 The pace of innovation is growing at an unprecedented rate.
 The more connected our world becomes, the more data becomes available. That means cheaper
access to customers, data, and geos.

18. Why should I care?
 The impact of mobility is happening now.
 Social networks are the ‘new’ platform of The
Internet
 The growth rate is staggering.
 The longer you wait to get on board, the higher
your costs for on boarding will be.
 Because there is a significant risk that your
business model will become stagnant if you’re
counting on subscription revenue and desktop
platforms (if it hasn’t already).
 Others will figure this out if you don’t.

19. + I love this Super Bowl ad. It does a great job in
showing just how quickly things change….

20. +
So who will win the race?

21. +
A few final words
 Hire people who *get* big data.
 Hire people who know how to reveal context sensitive data SIMPLY on a mobile device.
 Morph your business model around your new direction and commit to it long term. Acquire what you
can’t develop fast enough to give you the competitive advantage.
 Know your customers whoever and wherever they are.
 K.I.S.S. Single purpose apps are the current rage.
 Last, but most importantly, embrace that this deck will be irrelevant by the time you leave this room :)

22. Thank you
Greg M. Collier
Business Development
colliergm@familysearch.org
+1.801.319.0637
Find me on:
Facebook or LinkedIn

23. Appendix
23

24. So why does FamilySearch have a business development
group?
 We want to see the ecosystem grow to adjacent markets
 We’d love to see the market grow and spur new innovation and fresh ideas that will attract all kinds
of audiences and investors in all kinds of markets.
 Because it helps us understand better what pressures new innovators and legacy companies alike are
facing in:
 Maintaining the status quo
 What’s working and what’s not
 Where ‘poking’ at different concepts is less risky than it is for our partners.

25. Some of the Common Elements
Business Elements on Mobile
 Static ad supported.
 Context sensitive audio/video ads
 Think FHJ making travel reservations and the $$
opportunities there. The possibilities are endless
 Mobile only
 Based on social platforms
 Carefully target your *growth* demographic and use
the right platform to approach them where they are.
 Consider phasing out subscription models. They can be
kryptonite.

26. +
Now for something to ponder on:

27. +
Mobile data growth is off the charts

28. Citations, Attributions & Sources
 http://www.fastcolabs.com/3009429/open-company/in-depth-how-to-pick-the-right-revenue-model-
for-your-app
 https://intelligence.businessinsider.com/the-future-of-digital-2014-edition-2014-12#
 http://yourstory.com/2014/03/ultimate-master-list-revenue-models-web-mobile-companies/
 https://www.facebook.com/business/overview
 http://gizmodo.com/a-map-of-every-device-in-the-world-thats-connected-to-t-1628171291
 http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
 http://venturebeat.com/2015/02/04/google-quietly-unveils-android-5-1-lollipop-shipping-first-on-
android-one-devices-in-indonesia/
 https://gigaom.com/2015/02/03/the-whole-world-is-sucking-down-mobile-data-like-its-water/