Catherine Elder provides predictions for trends in 2013, beginning with a focus on mobile, social, gamification, cloud computing, bring your own device (BYOD), big data, and integrating social, local, mobile, commerce and data (SoLoMoCoDa). She predicts growth in mobile internet usage, tablets, apps and time spent on mobile. Companies will need to provide consistent user experiences across multi-channel and multi-screen environments. Other trends include augmented reality, crowdsourcing, and solid state storage. Millennials will make up a large part of the workforce and have different expectations around technology and social media. Many companies still lag behind in implementing new technologies and having effective social media and mobile strategies.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
The Future of Communication Technology in 2022 A.D. By Lydia Matolydia mato
The document discusses predictions for the future of communication technology in 2022. It predicts that communication technology will continue advancing rapidly, with new inventions emerging every 6 years. Television is predicted to have finely-tuned recommendation engines that know exactly what users want to watch without browsing. Smart TVs will be ubiquitous and there will be no commercials. The Apple Watch is predicted to have integrated social media, allowing users to message and post without their smartphone. Education is predicted to change significantly with more online and flexible learning through technology.
The document summarizes the following:
1. Big data is growing exponentially as more information is generated every day through various sources like social media. Analyzing big data can provide big opportunities for marketing through audience and channel optimization.
2. Google Analytics is updating its social and mobile reporting to better identify the value of social traffic and conversions across devices.
3. A survey of digital marketing in Belgium found that most companies focus on websites and use email marketing, search, and social media to drive traffic, while 3 in 4 are active on social media.
I used slides 1-16 for global entrepreneurship. Reiterating the sroty of eightbar, entrepreneurial behaviour powered by social media, aswell as expliaining metaverses and how we can use 3d printer developments to help developing, under developed areas survive and flourish
http://eightbar.co.uk/2008/11/18/inspired-by-the-social-entrepreneurs-3d-printing-for-the-world/
Delivered using a stage, rear projection and freedom tp move around with a hand mic avoiding the lecturn.
This document discusses the concept of an "Internet operating system" and how various online applications and services are contributing to its emergence. Some key points include:
- Many popular websites and apps like Craigslist, Wikipedia, Google, and others are helping to build an Internet OS through their use of open source software and ability to aggregate user-generated data.
- This Internet OS will consist of various "subsystems" centered around data types like location, identity, time, products, etc. that will provide increasingly transparent services across devices.
- Three types of data sources that will feed this OS are namespaces (unique identifiers), primary data, and derived meanings extracted from user data.
- As more user
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
LUON WassUp recap - mar 2014 - 2. the mobile landscapeLUON
The document discusses recent developments in the mobile landscape. It notes that smartphones and tablets have matured with rising adoption rates and usage. Design trends are shifting to flat interfaces and card-based layouts. It also explores how screens are connecting through technologies like Bluetooth and WiFi Direct, allowing experiences to span devices. Sensors and connected devices are proliferating, enabled by technologies like Bluetooth LE, and these present new data opportunities for marketers throughout the customer journey. Key takeaways include the maturation of mobile, the rise of multi-screen experiences, and the value of sensor data from connected devices.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
The Future of Communication Technology in 2022 A.D. By Lydia Matolydia mato
The document discusses predictions for the future of communication technology in 2022. It predicts that communication technology will continue advancing rapidly, with new inventions emerging every 6 years. Television is predicted to have finely-tuned recommendation engines that know exactly what users want to watch without browsing. Smart TVs will be ubiquitous and there will be no commercials. The Apple Watch is predicted to have integrated social media, allowing users to message and post without their smartphone. Education is predicted to change significantly with more online and flexible learning through technology.
The document summarizes the following:
1. Big data is growing exponentially as more information is generated every day through various sources like social media. Analyzing big data can provide big opportunities for marketing through audience and channel optimization.
2. Google Analytics is updating its social and mobile reporting to better identify the value of social traffic and conversions across devices.
3. A survey of digital marketing in Belgium found that most companies focus on websites and use email marketing, search, and social media to drive traffic, while 3 in 4 are active on social media.
I used slides 1-16 for global entrepreneurship. Reiterating the sroty of eightbar, entrepreneurial behaviour powered by social media, aswell as expliaining metaverses and how we can use 3d printer developments to help developing, under developed areas survive and flourish
http://eightbar.co.uk/2008/11/18/inspired-by-the-social-entrepreneurs-3d-printing-for-the-world/
Delivered using a stage, rear projection and freedom tp move around with a hand mic avoiding the lecturn.
This document discusses the concept of an "Internet operating system" and how various online applications and services are contributing to its emergence. Some key points include:
- Many popular websites and apps like Craigslist, Wikipedia, Google, and others are helping to build an Internet OS through their use of open source software and ability to aggregate user-generated data.
- This Internet OS will consist of various "subsystems" centered around data types like location, identity, time, products, etc. that will provide increasingly transparent services across devices.
- Three types of data sources that will feed this OS are namespaces (unique identifiers), primary data, and derived meanings extracted from user data.
- As more user
LUON WassUp Recap March 2013 - 3. the mobile landscapeLUON
The document discusses the shift to a multi-screen world where people use multiple devices. It notes that smartphones are the most common starting point for online activities. Finally, it highlights that mobile payment is an area seeing initiatives from many companies focusing on areas like credit cards in the cloud, NFC, and carrier billing.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
The Social Life of the Internet of ThingsStephen Cox
What can social sciences tell us about designing for the internet of things (IOT)?
Imagine if you will that you have just discovered that some of your devices responsible for maintaining your health and wellbeing have been lying to you… They did it with good intentions; your scales were faking your weight loss and were in cahoots with your blood pressure monitor and step counter. They saw how happy you were when you felt like you were making progress so they decided to “help you” get to your goals faster.
Your phone let you in on their little secret. What would you do? Ditch your phone? Reward your phone for dobbing them in? Get them all out of your life and start again, with dumb objects?
Worse still, as a UX designer how are you going to deal with having to design for a world in which your products, objects and services will collaborate, communicate and share with each other. How can you create systems that not only react to human needs, but also potentially shape the behaviours of the people who are using them?
10 reasons why now is the perfect time to get started with the mobile webTijs Vrolix
This document provides 10 reasons why now is the perfect time to get started with the mobile web. It discusses how (1) the battle of devices like the iPhone set the standard, (2) early adopters are eager to consume mobile content, and (3) millions more users will enter the market in coming years. It also notes that (4) social networking is a key driver of mobile web usage, (5) services are more important than hardware, (6) the mobile web allows for real-time experiences, and (7) context is king on mobile. Additionally, the document explains how (8) the mobile world is generating revenue, (9) smartphones can leverage various sensors and capabilities, and (10
TDWI Inda BI on Cloud Future State Visiontdwiindia
The document discusses 4 technology trends through 2018: 1) Always-on connectivity will make the internet integral to daily life via billions of connected devices; 2) Intelligent information via semantic web searches will provide personalized solutions; 3) Richer interactions using voice, gestures, touch, holograms and robotics will engage customers in more meaningful ways; 4) Simple, intuitive devices and seamless shifting between screens will be the main way consumers interact with information and complete tasks.
digital identity 2.0: how technology is transforming behaviours and raising c...Patrick McCormick
The document discusses how digital technologies are transforming behaviors and raising citizen expectations of government services. It notes that Australians now spend significant time online and use various digital services. This has led to changing expectations where citizens want essential, discretionary, and participatory services from government. The document argues that governments need to adopt a more open, collaborative and user-centered approach to meet these rising expectations, including through the use of social media, open data, and new digital identity systems that give citizens more control over their personal information.
Future opportunities in social communicationsPawan Gupta
The document discusses frameworks for analyzing the success of communication technologies and their alignment with human behaviors. It argues that successful internet communication products must closely reflect popular analog human communication behaviors. A framework is presented that examines behaviors based on their complexity, popularity, and whether technologies implement them well. The document advocates applying this framework by categorizing the features of existing messaging technologies based on dimensions like "how", "when", and "who" they support to understand their alignment with historical human behaviors.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
2024 Future of Communication TechnologyHolly Baldwin
The document discusses predictions for communication technology in 2024. It predicts that by 2024, the internet will likely be government-run and funded due to security concerns. Medical implants will be used to monitor health conditions remotely. By 2024, most health adoption rates will have reached the late majority stage. The document also predicts that by 2024, mobile devices will be used by almost everyone globally and will control daily activities, as critical mass theory will be reached with universal access to the internet through mobile technology.
Web 3.0 is the next evolution of the World Wide Web that aims to make it smarter and more personalized. It will treat the entire web as a giant database that can be queried to provide tailored answers and recommendations to users. For example, a user could ask "What are my options for an action movie and Chinese food?" and Web 3.0 would analyze their question, search the internet, and present optimized results. It is expected that mobile technology will be integral to Web 3.0's development given growing mobile internet usage worldwide. Web 3.0 could enable more advanced mobile applications for tourism, banking, and marketing.
Taming Context in the Internet of ThingsWebVisions
As we continue to stitch our physical world together with digital information, context is becoming harder to manage and understand. Everything we do or buy is potentially connected to everything else, complicating the meaning of our everyday actions. How do we insure that the networked "things" we put into the world make sense as part a human environment? The answers have less to do with the devices we make than with the way people perceive and comprehend their surroundings.
Using everyday examples and practical models, this talk shows how we can figure out the contextual angles underlying the experiences of your product's or service's users and customers.
If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.
First presented at Generate Conference in San Francisco on July 15, 2016.
The document discusses the future of DIY fashion and sustainability. It suggests that giving individuals direct access to creative design and production processes through open collaboration and sharing of information can empower people and foster a sense of community. Emerging technologies like 3D printing and open-source software are making fashion design and production more accessible and customizable. Approaches like upcycling existing textiles and facilitating communication between producers and consumers can help promote sustainability in the industry.
Lifted by the Cloud is a vision of cloud-based accessibility presentation by Wayne Caswell as part of a contest sponsored by the FCC, the Coleman Institute for Cognitive Disabilities, and Raising the Floor. It’s based on the author’s 2006 presentation on BIG Broadband and Gigabit-to-the-Home.
Introduction to Web 3 - Tony Aube at WAQ19Tony Aubé
Watch with English closed captions: https://youtu.be/PQHEwuUOplQ
In the 2000s, sites like YouTube, Facebook, and Twitter marked the arrival of Web 2.0. At the time, we were already wondering what would be the Web 3.0. Today we have the answer: Web 3.0 (simply called Web3) is the transition to a decentralized Internet.
The Internet is doing very badly today. Censorship, centralization, surveillance, data piracy, misinformation, the abolition of neutrality, etc. Fortunately, several solutions are being developed to solve these problems: Tim Berners-Lee's Blockchain and Cryptocurrency, IPFS and Solid.
This presentation aims to highlight these projects. We will see how these promise the creation of a decentralized Internet. An Internet beyond the control of private companies and governments. An Internet that will exchange value as easily as it is possible to exchange information today. And finally, an Internet where users are in control of their own personal information.
Follow me on:
Twitter: https://twitter.com/aubetony
Medium: https://medium.com/@tonyaub
This presentation was given at Web à Québec on April 08, 2019:
https://webaquebec.org/programmation/reinventer-internet-avec-le-web-3-0
Mobile devices are increasingly how people access the internet and consume content. They are becoming a major part of culture by bridging the social and personal as well as online and offline worlds. While brands often use mobile as another place to interrupt users and waste their time, mobile represents an opportunity to engage with diverse audiences like women and those with lower incomes in helpful, inclusive, and useful ways. Designing for mobile's variety of devices and contexts requires flexibility and responsiveness to how people connect and share in different situations.
This document provides an overview of digital trends in Thailand for 2014. It notes that digital spending is increasing significantly each year and internet penetration is growing rapidly. Key trends discussed include the rise of social media and user-generated content, the shift to mobile platforms, growing importance of influencers and celebrities online, emphasis on health and fitness sharing, and Thais using social networks to contribute to social issues. The document also highlights expanding access to high-speed internet and the transition to new forms of communication like messaging apps replacing SMS.
The Internet of Useless Things (and how to avoid it)Mark Brill
With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
Experts expect that apps and the web will converge in the cloud, driven by trends in mobile devices, cloud computing, and app usage. While apps provide simplicity, some worry this could come at the cost of losing aspects of an open web. A survey of technology experts found that most believed the web would remain strong, but others felt apps would dominate users' online experiences by 2020. The outcomes may involve elements of both scenarios.
Cos'è veramente il Metaverso e quali tecnologie odierne e future sono alla base di questo nuovo universo.
Approfondiremo insieme la realtà riguardo VR/AR, Blockchain, risorse persistenti e dispositivi che permetteranno al Metaverso di prosperare.
Al termine di questo talk avrai chiaro quali sono tutte le tecnologie a supporto di questo nuovo trend e come farne parte a partire da subito!
Sia per quando riguarda l'utilizzo degli strumenti di base sia per quanto riguarda lo sviluppo e creazione di ciò che sarà il futuro di Internet.
Viaggiamo insieme partendo da Headsets VR/AR, quali software e linguaggi utilizzare per sviluppare (Unity, Unreal, WebXR), la Blockchain e il suo ruolo in tutto questo con gli NFT, la proprietà digitale, Solidity, ed altro ancora.
Cyber security, the internet of things, and 3D printing will be major technology trends to watch in 2015. Security will be a top priority for companies as mobile devices and connections reach 10 billion. The internet of things will connect over 26 billion devices by 2020. 3D printing sales are expected to double in 2015 as prices decrease. Social media will see more selfies, charitable challenges, and personalized advertising. Content will need to be mobile-first, contextual, and personalized across multiple devices.
The document provides instructions for using Twitter and LinkedIn for beginners. It discusses setting up profiles on both platforms, searching for and following relevant accounts, participating by posting content and engaging with others, and using hashtags and handles. The key benefits of LinkedIn for business are also summarized, such as facilitating introductions and sharing industry information. Instructions are given for completing profiles, connecting with contacts and colleagues, searching for prospects, following companies, and engaging on LinkedIn by sharing content, liking others' posts, and participating in groups.
LUON WassUp Recap March 2013 - 3. the mobile landscapeLUON
The document discusses the shift to a multi-screen world where people use multiple devices. It notes that smartphones are the most common starting point for online activities. Finally, it highlights that mobile payment is an area seeing initiatives from many companies focusing on areas like credit cards in the cloud, NFC, and carrier billing.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
The Social Life of the Internet of ThingsStephen Cox
What can social sciences tell us about designing for the internet of things (IOT)?
Imagine if you will that you have just discovered that some of your devices responsible for maintaining your health and wellbeing have been lying to you… They did it with good intentions; your scales were faking your weight loss and were in cahoots with your blood pressure monitor and step counter. They saw how happy you were when you felt like you were making progress so they decided to “help you” get to your goals faster.
Your phone let you in on their little secret. What would you do? Ditch your phone? Reward your phone for dobbing them in? Get them all out of your life and start again, with dumb objects?
Worse still, as a UX designer how are you going to deal with having to design for a world in which your products, objects and services will collaborate, communicate and share with each other. How can you create systems that not only react to human needs, but also potentially shape the behaviours of the people who are using them?
10 reasons why now is the perfect time to get started with the mobile webTijs Vrolix
This document provides 10 reasons why now is the perfect time to get started with the mobile web. It discusses how (1) the battle of devices like the iPhone set the standard, (2) early adopters are eager to consume mobile content, and (3) millions more users will enter the market in coming years. It also notes that (4) social networking is a key driver of mobile web usage, (5) services are more important than hardware, (6) the mobile web allows for real-time experiences, and (7) context is king on mobile. Additionally, the document explains how (8) the mobile world is generating revenue, (9) smartphones can leverage various sensors and capabilities, and (10
TDWI Inda BI on Cloud Future State Visiontdwiindia
The document discusses 4 technology trends through 2018: 1) Always-on connectivity will make the internet integral to daily life via billions of connected devices; 2) Intelligent information via semantic web searches will provide personalized solutions; 3) Richer interactions using voice, gestures, touch, holograms and robotics will engage customers in more meaningful ways; 4) Simple, intuitive devices and seamless shifting between screens will be the main way consumers interact with information and complete tasks.
digital identity 2.0: how technology is transforming behaviours and raising c...Patrick McCormick
The document discusses how digital technologies are transforming behaviors and raising citizen expectations of government services. It notes that Australians now spend significant time online and use various digital services. This has led to changing expectations where citizens want essential, discretionary, and participatory services from government. The document argues that governments need to adopt a more open, collaborative and user-centered approach to meet these rising expectations, including through the use of social media, open data, and new digital identity systems that give citizens more control over their personal information.
Future opportunities in social communicationsPawan Gupta
The document discusses frameworks for analyzing the success of communication technologies and their alignment with human behaviors. It argues that successful internet communication products must closely reflect popular analog human communication behaviors. A framework is presented that examines behaviors based on their complexity, popularity, and whether technologies implement them well. The document advocates applying this framework by categorizing the features of existing messaging technologies based on dimensions like "how", "when", and "who" they support to understand their alignment with historical human behaviors.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
2024 Future of Communication TechnologyHolly Baldwin
The document discusses predictions for communication technology in 2024. It predicts that by 2024, the internet will likely be government-run and funded due to security concerns. Medical implants will be used to monitor health conditions remotely. By 2024, most health adoption rates will have reached the late majority stage. The document also predicts that by 2024, mobile devices will be used by almost everyone globally and will control daily activities, as critical mass theory will be reached with universal access to the internet through mobile technology.
Web 3.0 is the next evolution of the World Wide Web that aims to make it smarter and more personalized. It will treat the entire web as a giant database that can be queried to provide tailored answers and recommendations to users. For example, a user could ask "What are my options for an action movie and Chinese food?" and Web 3.0 would analyze their question, search the internet, and present optimized results. It is expected that mobile technology will be integral to Web 3.0's development given growing mobile internet usage worldwide. Web 3.0 could enable more advanced mobile applications for tourism, banking, and marketing.
Taming Context in the Internet of ThingsWebVisions
As we continue to stitch our physical world together with digital information, context is becoming harder to manage and understand. Everything we do or buy is potentially connected to everything else, complicating the meaning of our everyday actions. How do we insure that the networked "things" we put into the world make sense as part a human environment? The answers have less to do with the devices we make than with the way people perceive and comprehend their surroundings.
Using everyday examples and practical models, this talk shows how we can figure out the contextual angles underlying the experiences of your product's or service's users and customers.
If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.
First presented at Generate Conference in San Francisco on July 15, 2016.
The document discusses the future of DIY fashion and sustainability. It suggests that giving individuals direct access to creative design and production processes through open collaboration and sharing of information can empower people and foster a sense of community. Emerging technologies like 3D printing and open-source software are making fashion design and production more accessible and customizable. Approaches like upcycling existing textiles and facilitating communication between producers and consumers can help promote sustainability in the industry.
Lifted by the Cloud is a vision of cloud-based accessibility presentation by Wayne Caswell as part of a contest sponsored by the FCC, the Coleman Institute for Cognitive Disabilities, and Raising the Floor. It’s based on the author’s 2006 presentation on BIG Broadband and Gigabit-to-the-Home.
Introduction to Web 3 - Tony Aube at WAQ19Tony Aubé
Watch with English closed captions: https://youtu.be/PQHEwuUOplQ
In the 2000s, sites like YouTube, Facebook, and Twitter marked the arrival of Web 2.0. At the time, we were already wondering what would be the Web 3.0. Today we have the answer: Web 3.0 (simply called Web3) is the transition to a decentralized Internet.
The Internet is doing very badly today. Censorship, centralization, surveillance, data piracy, misinformation, the abolition of neutrality, etc. Fortunately, several solutions are being developed to solve these problems: Tim Berners-Lee's Blockchain and Cryptocurrency, IPFS and Solid.
This presentation aims to highlight these projects. We will see how these promise the creation of a decentralized Internet. An Internet beyond the control of private companies and governments. An Internet that will exchange value as easily as it is possible to exchange information today. And finally, an Internet where users are in control of their own personal information.
Follow me on:
Twitter: https://twitter.com/aubetony
Medium: https://medium.com/@tonyaub
This presentation was given at Web à Québec on April 08, 2019:
https://webaquebec.org/programmation/reinventer-internet-avec-le-web-3-0
Mobile devices are increasingly how people access the internet and consume content. They are becoming a major part of culture by bridging the social and personal as well as online and offline worlds. While brands often use mobile as another place to interrupt users and waste their time, mobile represents an opportunity to engage with diverse audiences like women and those with lower incomes in helpful, inclusive, and useful ways. Designing for mobile's variety of devices and contexts requires flexibility and responsiveness to how people connect and share in different situations.
This document provides an overview of digital trends in Thailand for 2014. It notes that digital spending is increasing significantly each year and internet penetration is growing rapidly. Key trends discussed include the rise of social media and user-generated content, the shift to mobile platforms, growing importance of influencers and celebrities online, emphasis on health and fitness sharing, and Thais using social networks to contribute to social issues. The document also highlights expanding access to high-speed internet and the transition to new forms of communication like messaging apps replacing SMS.
The Internet of Useless Things (and how to avoid it)Mark Brill
With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
Experts expect that apps and the web will converge in the cloud, driven by trends in mobile devices, cloud computing, and app usage. While apps provide simplicity, some worry this could come at the cost of losing aspects of an open web. A survey of technology experts found that most believed the web would remain strong, but others felt apps would dominate users' online experiences by 2020. The outcomes may involve elements of both scenarios.
Cos'è veramente il Metaverso e quali tecnologie odierne e future sono alla base di questo nuovo universo.
Approfondiremo insieme la realtà riguardo VR/AR, Blockchain, risorse persistenti e dispositivi che permetteranno al Metaverso di prosperare.
Al termine di questo talk avrai chiaro quali sono tutte le tecnologie a supporto di questo nuovo trend e come farne parte a partire da subito!
Sia per quando riguarda l'utilizzo degli strumenti di base sia per quanto riguarda lo sviluppo e creazione di ciò che sarà il futuro di Internet.
Viaggiamo insieme partendo da Headsets VR/AR, quali software e linguaggi utilizzare per sviluppare (Unity, Unreal, WebXR), la Blockchain e il suo ruolo in tutto questo con gli NFT, la proprietà digitale, Solidity, ed altro ancora.
Cyber security, the internet of things, and 3D printing will be major technology trends to watch in 2015. Security will be a top priority for companies as mobile devices and connections reach 10 billion. The internet of things will connect over 26 billion devices by 2020. 3D printing sales are expected to double in 2015 as prices decrease. Social media will see more selfies, charitable challenges, and personalized advertising. Content will need to be mobile-first, contextual, and personalized across multiple devices.
The document provides instructions for using Twitter and LinkedIn for beginners. It discusses setting up profiles on both platforms, searching for and following relevant accounts, participating by posting content and engaging with others, and using hashtags and handles. The key benefits of LinkedIn for business are also summarized, such as facilitating introductions and sharing industry information. Instructions are given for completing profiles, connecting with contacts and colleagues, searching for prospects, following companies, and engaging on LinkedIn by sharing content, liking others' posts, and participating in groups.
The document provides an overview of search engine optimization (SEO) best practices. It discusses keeping up with changes in search algorithms, the importance of optimizing sites for mobile, and ranking factors like fresh content and backlinks. Key recommendations include developing a content management plan with keywords optimized for search, and conducting keyword research to identify opportunities and gaps to improve organic search rankings. Ongoing testing and monitoring of analytics is also advised to refine SEO strategies.
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
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This document discusses content strategies for delivering content across connected devices. It provides an overview of the mobile ecosystem and how ubiquitous connectivity is transforming user behaviors and content consumption. Key points covered include a brief history of mobile technology, different mobile platforms and devices, the importance of understanding user behaviors and contexts, and strategies for developing content that can be optimized across multiple devices.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
This document discusses the importance and opportunities of mobile marketing. It notes that mobile phones have near-universal access globally and are increasingly central to everyday life. Traditional channels like TV, radio, newspapers are declining as people spend more time on mobile devices. The document provides statistics on mobile usage and outlines strategies for effective mobile marketing, including having a dedicated mobile strategy and prioritizing user experience. It also warns against several common mistakes like treating mobile as an afterthought or failing to properly resource mobile initiatives.
This document discusses the challenges facing print newspapers and the opportunities presented by digital and mobile platforms. It notes that while print still accounts for most newspaper revenue, online advertising will soon surpass print. Younger audiences now get their news primarily through digital means. The document advocates designing content and experiences for specific audiences, devices, and the mobile environment. It argues that embracing these new technologies and platforms presents newspapers a chance for a new start with audiences looking for curated content on their own terms.
AdReaction 2012: Marketing in the Mobile WorldKantar
The document analyzes mobile device usage and attitudes toward mobile advertising based on a global research study. It finds that while mobile devices are increasingly central to people's lives, consumers' attitudes toward mobile marketing are generally unfavorable unless ads are relevant, respect users' time and space, and provide value. The document provides guidance for marketers on how to effectively engage mobile audiences through principles like relevance, engagement, and delivering surprises.
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A discussion on IT trends forecast for the year ahead in respect to entrepreneurs & students.
The transcript of my oral notes for the presentation are added to the last slides.
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The document discusses strategies for developing mobile applications. It begins by explaining that mobile is the 7th mass media and has over 5 billion users globally, making it the largest mass medium. It then discusses different development strategies such as native, web, and hybrid apps. Native apps offer rich user interfaces but have high costs and maintenance, while web apps have low development costs but limited capabilities. The document argues that a mobile web strategy is most viable long-term given issues of platform fragmentation, user expectations, and distribution control. It emphasizes understanding user context and goals over constraints when developing mobile strategies and applications.
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1. The document proposes an installation project about smartphone applications and how they relate to real-world items.
2. It discusses how smartphone applications now allow users to perform tasks that previously required going to a physical location, like buying movie tickets or accessing phone directories.
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BP110: The Mobile Distruption - Why XPages Development is targeting Mobile FirstJohn Head
Over the next five years, enterprise apps will increasingly be built for mobile as the target platform. This session will cover the business reasons why you need to focus on the mobile experience, from both the IBM and a business partner perspective. With mobile, social, cloud and big data being the top priorities of most CxOs worldwide, we will look at how XPages can play a key role in your application strategy. We will guide you on how XPages can fit into your MEAP (Mobile Enterprise Application Platform) strategy, what you can do today to position yourself for success and demonstrate real world examples of why XPages is a smart choice.
BP110: The Mobile Distruption - Why XPages Development is targeting Mobile First
Predictions
1. *
Starting 2013 informed and focused
By Catherine Elder, December 2012
Catherine Elder 1
2. *
* Predictions are really an extended projection of current
trends
* They will never be true for everyone
* What was true in the past remains true until it’s not – there
are early adopters and there are laggards and giving a
prediction for the early adopters serves no purpose for the
laggards who know that it won’t happen for them for years
* Understanding the trends and putting them in your own
context can help you strategically plan your activities
I’m Canadian so I’ll just add a
pre-apology for some ranting…
Catherine Elder 2
3. *
* Mobile
* Social
* Gamification
* Cloud computing
* BYOD
* Big data
* SoLoMoCoDa
* I end with content, some things to consider and commentary
Catherine Elder 3
5. *
* MORE, MORE, MORE
* 163% increase in mobile internet users from 2010 to 2014
* 4.7 billion own an internet-enabled mobile device
* Tablet sales increase 12.8%;
* 41 million Americans own a tablet
* 5% of tablets purchased are secondary tablets
* Time spent on mobile internet increased 54% in the last year
* 1/3 of time spent on mobile is when the user is at home
* Apps:
* Users are spending 12.9% (smartphones) and 9.5% (tablets) time on using
apps. There are literally thousands of apps available
* tablet users tend to spend more time using apps, an average of 8.2
minutes per session compared with 4.10 minutes for smartphone users but
smartphone users may access apps more often (12.9% vs. 9.5%).
* HTML 5 use will increase but native apps will continue to increase
Sources:
Yahoo! Ipsos Reid study
Rivetlogic citing Gartner
Catherine Elder 5
6. *
* More mobile use and the increase of the tablet market share means users are going to be
using multi-channels and multi-screens even more – and they expect a consistent
experience.
* Users are using their mobile devices in front of the television and will want to interact more
using devices to connect to other devices
* Users expect that they will be able to use whatever device they are on for what they want at
that time
* Companies will turn to responsive design for a simple solution to delivering on multi-screens
but if they don’t take into account context they won’t be as successful
* 9 out of 10 consumers have accessed mobile web while in-store
* 1/3 of mobile users (and some studies have up to 68% of smart phone use) is at home
* Most mobile enabled sites aren’t providing contextual content for people on the go – think
directions, maps, locations, hours, coupons
* There is already an over use of apps – the average mobile user has 3 apps and only used them once
* Case in point – large pharmacy promoting their app and their site not mobile context friendly – you can’t find
locations and hours on it
* The increase use of smartphones as digital wallets -using near field communications (NFC) chips
for ease of scanning short distance – will increase once security has been better addressed
* Privacy and security will continue to be hot topics; look for changes in password security on
mobile (Deloitte); m-commerce and mobile wallets still need some work
* Apps will increase and companies will be challenged to create apps that continue the experience
users get on the website and mobile web and provide value; apps must be sustained and offer
targeted use or multi-use, i.e. if the user only sees potential for one use they will be abandoned
forever
Catherine Elder 6
7. *
* Mobile becomes a way of life – flex hours and remote workers
evolve to the mobile workforce
* Millennials increasingly are becoming online freelancers and
entrepreneurs and their numbers are expecting to double next
year with 25% of graduates opting to work for themselves –
according to Elance in a Mainstreet.com article
* Smart companies will encourage this as they can lower office costs
and attract talent who will pay less to commute in cost and time
Catherine Elder 7
8. *
* Responsibility for social experience
* Personalization
* Neuro-marketing
* Community
Catherine Elder 8
9. *
* Over 50% of social media users follow brands and 1/3 of those post brand related content
* Facebook
* 845 million users posting a billion times per da;
* 45 million unique video viewers per month
* Twitter
* 465 million users posting 175 million times per day
* YouTube
* 157 million unique viewers per month
* Google+
* 90 million users adding 635,000 per week
* Instagram
* growing at 10 million new users every 10 days (we’ll see if this continues after their controversy of using
photos)
* Pinterest
* 19 million users
* Foursquare
* 15 million users growing at 50% year over year
Catherine Elder 9
Source: The new content marketer – Brightcove
10. *
* MORE, MORE, MORE
* Social isn’t a fad, it’s not going away and its growing
* Privacy and security still need some work, and social sites need to
get their act together on their privacy and security policies (just
look up Instagram)
* Millennials aren’t shy about sharing everything on their social sites
and this feeds into Big Data and Neuro-marketing (getting into mind
of consumer via functional Magnetic Resonance Imaging - fMRI) with
the resulting expectation being that they will get a personalized
experience that they can customize – oh and can you entertain
them (gamification) while you’re at it?
* Communities will grow and evolve
* The wealth of LinkedIn groups will streamline into niche markets
and active conversations with others dying a natural death
* The big fish will consume the little fish
Catherine Elder 10
11. *
* It wasn’t long ago that the term “edutainment” was bandied
about as the demand to make education and information
more digestible by making it entertaining
* With the advent of mobile and the ability to interact between
devices, including gaming accessories, users are expecting
the functionality and ease of use they have with their games
to be translated into all their online experiences
Catherine Elder 11
12. *
* More talk about the cloud and software as a service (SaaS)
* The impact of the mobile workforce and BYOD (bring your
own device) will play into the cloud and see a growth of SaaS
– Let’s see how the big fish respond
* IT departments are going to have to find a way to support
cloud and BYOD - this is going to take some time and create
challenges as software and versioning challenge support and
users alike
Catherine Elder 12
13. *
* With all this digital activity comes the capture and collection of
more data
* According to ZDNET:
* Big data requires tapping into silos, warehouses, and external
systems using new techniques. While some big data will be single
function, many of the more intriguing possibilities requires a lot of
cooperation across the business and with external vendors, not at
easy task.
* Once we get a handle on big data and start analyzing we’ll be able
to link it to predict economic waves, market evolution, product
trends and user behaviour.
* Once we understand what the data is telling us we can impact the
purchasing journey and create content that provides the user with a
highly personalized, localized and customized experience (if you’re
a laggard company ignore this) on every channel and device they
use when they use it.
Source: http://www.zdnet.com/blog/hinchcliffe/the-big-five-it-
Catherine Elder 13 trends-of-the-next-half-decade-mobile-social-cloud-
consumerization-and-big-data/1811
14. *
* This is actually a good way to summarize – techies do love
their acronyms
* Social
* Local
* Mobile
* Commerce
* Data
* Can’t say it better so:
* “Organizations need to think and plan from an omnichannel
perspective – understanding customer interaction occasions in all
touchpoints and planning for consistent experiences across all of
them…”- Mr. Nawara quoted on mobilemarketer.
Catherine Elder 14 Source:
http://www.mobilemarketer.com/cms/news/strategy/14356.html
15. *
* The biggest challenge online is still content and this
challenge has just grown exponentially
* If content is king, context is queen
* Content will need to be contextual – serving the situation and
device for the optimum user experience while being of consistent
standards and maintaining the user experience across channels.
* Mobile content must have the context for a mobile user –
whether they are using their smartphone in front of the TV at
home or on-the-go
* You can’t cut and paste pieces of blog content on all your social
channels and think that it’s working
* Quality content is about being simple, relatable and easy to
understand – best example: http://youtu.be/Wgi0t2ap-us
Catherine Elder 15
16. *
*99% of every text message is read
* 90% of those are read within the first 3 minutes upon receipt
*Consumer generated content is increasing with the ease
of video creation and sharing
* A few year’s ago the say was “You don’t own your brand – Google does”; now
your brand is in the hands of everyone with “Like” and “Share” at their fingertips
*eBooks continue to grow in popularity
* even with the near saturation of the market with eReaders, and
* the ability to read on tablets that will out reach PCs in a few
short years
*The growth of visual content, including videos and
infographics is continuing, especially since tablets are a
good visual display device
Source: Sitecore
Catherine Elder 16
17. *
* Photos
* Photos of real people out-perform stock photos by 95%
* Video growth is predicted to be 5.6% to 178.7 million viewers
* mobile is up 19.8% in viewership with smartphone video views up 21.8% and an increase of
TV & movie viewing online of approx13-16%
* Video viewership is up 58% year over year in the Canadian market
* Videos (YouTube) – not only do users enjoy watching but consumer generated content on
video is increasing as it’s become more accessible to film and upload content and then
share it
* Infographics – will grow in popularity and then drop off, visual story telling is only
effective if you have a good story to tell
* Tiling graphics – this is the current design fad that will probably morph into something else
soon, please
* Pinterest – photo collections by category; Instagram – let’s see if this app survives
* QR codes
* 1.4 million Canadian smartphone subscribers scanned QR codes at least once a month with an
additional 329,000 scanning monthly
* the primary reason for scanning a QR code is for product information
Sources:
• Marketing Experiments as cited by HubSpot’s Website Must haves
• https://www.emarketer.com/go/digitalmediausage.aspx
Catherine Elder 17 • http://www.youtube.com/user/IgniteSocialMedia?v=JyKnt6BBhu8
• Forrester
18. *
* Words that are mis-used and over used:
* Collaboration: let’s face it, companies still don’t have this down, especially when talking about
intranets, social intranets, collaboration tools and social collaboration
* Knowledge management: the brain drain might not be as prevalent as a few years back when
everyone went south however with an aging workforce knowledge is still walking out the door and
not being effectively captured and shared
* Innovation: “I don’t think that means what you think it means” from The Princess Bride
* Integration: again, what does this really mean? Not having 500 user names and passwords? And
we’re right back into that privacy and security conversation…
* Curration of content: content is not meant to be a museum piece; you can aggregated content,
have consumer generated content, and share content but it all needs to have context and be
written for the user for the device …
* Hot topics: privacy & security still – especially in relation to mobile, apps and health
* Hot issues:
* Mental health – especially around depression – look for creative ways to address it (e.g. Lady Gaga
just announced counselling booths at all her concerts)
* Wellness challenges – either make it or break it in the fight against obesity
* Accessibility – because as we go to smaller screens we need to be even more sensitive to the user
experience for all
* Beware of: social commentary being used as a news source
* Watch: Shazam (http://www.shazam.com) – app that identifies music, TV shows etc.; used by
The Bay to promote daily sales items, over 250 million users worldwide. Let’s see where they
take it next…
Catherine Elder 18
19. *
* Augmented reality (also called Outernet) is a technology that allows for
computer-generated virtual imagery information to be superimposed onto a live
direct or indirect real world environment in real time
http://en.wikipedia.org/wiki/Augmented_reality - devices like smartphones
and tablet computers contain these elements which often include a camera and
MEMS sensors such as accelerometer, GPS, and solid state compass, making
them suitable AR platforms.[2] - according to Wikipedia
* Outernet (megatrend), a trend describing the increasing convergence of virtual
elements with real environments. (also referred to as augmented reality) –
Source Wikipedia http://en.wikipedia.org/wiki/Outernet_(disambiguation)
* Crowdsourcing is a process that involves outsourcing tasks to a distributed
group of people. This process can occur both online and offline.[1]
Crowdsourcing is different from an ordinary outsourcing since it is a task or
problem that is outsourced to an undefined public rather than a specific body. -
http://en.wikipedia.org/wiki/Crowdsourcing
* Solid state storage (SSS) is a type of computer storage media that is made from
silicon microchips. SSS stores data electronically instead of magnetically, as
spinning hard disk drives or magnetic oxide tape
do. http://searchstorage.techtarget.com/definition/solid-state-storage
Catherine Elder 19
20. *
* Millennials are the incoming workforce and the new consumer and
they are very different
* 18-29 year olds
* By 2014 they will make up 36% of the workforce
* 64% ask about social media policies during job interviews
* 24% say that answer will impact their offer acceptance
* 1 in 3 would prioritize social media freedom, device flexibility and
work mobility over salary
* 35% have a side business
* Switch their attention between media platforms 27 times per hour
compared with 17 times for other age groups
* 91% have public Facebook and Foursquare sites
* 52% have over 300 Facebook friends
* 43% have liked more than 20 brands
Source: infographic by:
Catherine Elder 20
21. *
* Most companies continue to be laggards with the sad truth
being that if they are behind now then next year they will be
stepping backwards exponentially
* Less than 50% of companies have a social media policy
* 12% of firms using social media feel they are using it
effectively (ergo 88% of those using it aren’t sure)
* 40% of small to medium businesses still don’t have a website
* Websites are still letting people down, and then users reach
for the phone
* 17% that couldn’t complete their goal on the website went to
competitors.
* Some things will stay the same.
Sources:
• 1&1 Internet report cited in Hubspot’s Website Must Haves
• Forrester Research 2012 “Websites that don’t support
customers waste millions”
Catherine Elder 21 • http://www.linkedin.com/today/post/article/2012121718484
8-2967511-5-ways-social-media-will-change-your-job-in-2013
22. *
* Every year there is a slew of predictions followed by
whitepapers and self serving studies that help vendors sell
their wares and services.
* There is a preponderance of statistics that are used but
aren’t necessarily analyzed or in context.
* The predictions are so general or self evident that they are
useless – yes use of social media is going to increase...
* But…
* If they make you think and pay attention, well then they’ve
served their purpose.
Catherine Elder 22
23. * LinkedIn
By Catherine Elder
December 2012
Catherine Elder 23
Editor's Notes
http://www.youtube.com/ - videos, companies can have their own channels and playlistsInfographic examples: ttp://blogof.francescomugnai.com/2009/04/50-great-examples-of-infographics/ ; http://dzineblog.com/2009/10/27-beautiful-examples-of-infographics.html#Tiling examples: http://ideas.deloitte.ca/; http://www.linkedin.com – LinkedIn’s home page; http://www.ted.com/ - TED.com – preference tiling of videos