This document describes the services of a collaborative content marketing agency. They believe in a content-first approach to build brands through compelling content and design. They develop customized, measurable marketing plans for each client focused on their goals and budget. The agency collaborates closely with clients, scales up with specialized resources as needed, and focuses on long-term relationships. They provide content development, marketing funnel strategies, and help with product launches and raising awareness. Recent clients include universities, tech startups and enterprises.

1. A collaborative content marketing agency

2. Our philosophy
WE BELIEVE:
A powerful story is the heart
of your marketing plan.
Many agencies focus solely on strategy, and think
of content as an afterthought. Instead, we believe
in a content-first approach. We focus on building
brands through compelling content and design,
and develop outreach strategies to fuel that growth.

3. Our philosophy
WE BELIEVE:
Your solution should be
as unique as your brand.
We don’t use cookie-cutter plans to build marketing
strategies. While we approach each engagement from
a content marketing perspective, we focus on your
goals to develop a customized, measurable plan that
fits within your budget.

4. Our approach
Collaboration is crucial.
We don’t disappear for weeks at a time—we brainstorm with our clients, and shape our
strategies together. After all, who knows your business better than you?
We hire well, and scale with specialized resources.
Our staff consists of experts who often have a decade or more of experience in their field. If a
project requires expertise beyond our internal capabilities, we draw support from our extended
network of consultants. No project is ever put out to a random bid.
We’re with you for the long haul.
Rather than closing as many contracts as we can, we focus on growing strong, ongoing
relationships with just a handful of organizations, so we can truly immerse ourselves in
their industries. That’s why we focus on a retainer-based model.

5. Our principals
Principal Kathryn Hawkins is a widely-published
former journalist, who previously worked with publications
including CBS’ BNET.com, GOOD
Magazine, and The Atlantic, and served as content
strategist for the crowdfunding platform Razoo.com.
Kathryn and Jeff independently own and operate Gimundo.com, a website
they purchased, designed, and grew to more than 400,000 monthly visitors
with no advertising budget. (Currently on hiatus pending a revamp.)
Principal Jeff Hawkins previously headed
marketing for a large retail company, and has
15 years of experience as a website developer
and technical consultant.

6. Our team
Our in-house team includes creative talent in writing, editing, design, technical
consulting, website development, project management, PR, and marketing strategy,
with experience working for national and international media publications and
businesses.
We can scale easily with our extended network of vetted talent, including writers,
designers, videographers, and web developers.

7. How we help
Scalable, specialized
talent on tap
Whether it’s a big project
or an ongoing program,
we can provide content
development, design, and
editorial project management
support for your needs.
Build your
marketing funnel
We evaluate your audience,
conduct audits to determine
how well you’re reaching
them, and build marketing and
editorial strategies to help you
gain new leads and nurture
them through your funnel.
Launching a product or trying
to revamp your image? We’ll
help you develop thought
leadership concepts and
recommend where to build
your platform, and conduct
targeted outreach on your
behalf.
Raise
awareness

8. Our clients
We work with clients across a range of industries, including universities,
tech startups, and enterprise companies.
Recent clients include:

9. Featured in Contently, Huffington Post, AllBusiness, The Writer Magazine,
and many other publications
Profiled in NewsCred’s
"5 Things the Best Content Marketing Agencies Have in Common”
Included in Curata’s “Ultimate Content Marketing Agencies” list
Listed as one of Clutch Research’s top 10 content marketing agencies
Principal Kathryn Hawkins is a columnist for Inc.com, Content Marketing
Institute, and Business2Community
Our industry recognition

10. Case study:
Adaptive Insights content strategy
We worked with Adaptive Insights, an enterprise financial planning solution to audit
existing content and refine their plan. We developed a new strategy including:
A streamlined editorial
workflow process.
New content categories,
editorial concepts, and a
revamped editorial calendar.
Content nurturing plan to
generate new sales leads.
New system for tracking
metrics of success.
Ongoing: We’re now moving
into content development,
and development of social and
advertising strategies to promote
content marketing initiatives.

11. Case study:
DoubleDutch content development
We’ve worked with DoubleDutch, an event marketing technology solution, to
develop large content projects under tight deadlines, including:
A 30-page ebook (content, design,
and project management).
A series of short ebooks and
infographics (content, design,
and project management).
A 70-page white paper (content,
design, and project management).
An ongoing blog series (strategy,
content, and project management).

12. Case study:
Product launch PR
We worked with a robotics startup to launch a PR campaign around their Indiegogo
campaign. We developed templated and personalized letters, created a target media list, sent
out a press release, and managed outreach and follow-up over a one-month period.
The results were:
Positive press coverage in Fast
Company, Entrepreneur, GizMag,
Trendhunter, The Next Digit, and
numerous other publications
Crowdfunding goal exceeded
by 85%

13. Examples

14. What our clients say
“Eucalypt Media truly feels like a strategic partner for us. They’re not only
taking my feedback and implementing it, they are actually coming back and
making their own suggestions and it’s their equal investment in the success
of DoubleDutch.
— Justin Gonzalez, Digital Marketing Manager, DoubleDutch
“

15. What our clients say
The Eucalypt team has completely exceeded my expectations with
their intelligence, organization, and willingness to learn quickly from
my feedback. It's no easy feat to suddenly start producing a lot of
high-quality content, on-time and without mistakes, yet Eucalypt Media has
done it with apparent ease.
The best part of it all is that it has made my life easier, knowing that I can rely
on our team at Eucalypt Media to do what they say they're going to do, and to
do it well.
— Content Marketing Lead, SaaS Startup
“
“

16. We've been able to produce high-quality content for our blog that actually
outlines the work that we do at our company. It is thoughtful and engaging
for the target audiences. We accomplished exactly what we had set out to
do when we partnered with Eucalypt.
— CEO, Technology Company
What our clients say
“ “

17. What our clients say
After evaluating and testing a few other content agencies
and freelancers, we decided to engage Eucalypt Media to
help us with a white paper. The content was strong and the
process moved so seamlessly that we decided to enlist them for
support in developing regular blog content.
— VP of Marketing, SaaS Company
“ “

18. What our clients say
They took the time to get to know us. What we got from the larger
agencies in Chicago and New York were basically stock responses,
which did not address what we were asking for. Eucalypt, however,
took the time to read our comprehensive media and our strategic
marketing plans.
They didn’t try to oversell us on anything we didn’t put in the
RFP while a lot of the other people who responded to us did.
Eucalypt Media brought us the New England small business values
that we were looking for.
— CEO, Technology Company
“
“

19. What our clients say
Working with Eucalypt Media, you definitely feel like you’re getting that personal
touch.
— Product Marketing Manager, Computing Company
“
“

20. Contact us for a custom proposal based
on your needs
Set up a time to talk at http://kathrynhawkins.youcanbook.me
Let’s get started!
or email us at hello@eucalyptmedia.com

21. Icon Credits:
Bookmark by Nicholas Menghini from the Noun Project
Fingerprint by Arthur Shlain from the Noun Project
Exchange by Carolina Andrea from the Noun Project
Search by Кирилл Конюх from the Noun Project
Distance by icon 54 from the Noun Project
Eye by Edward Boatman from the Noun Project
Filter by Creative Stall from the Noun Project
Resize by Lemon Liu from the Noun Project
Hierarchy by Creative Stall from the Noun Project
Calendar by Edward Boatman from the Noun Project
Strategy by Gregor Črešnar from the Noun Project
Gears by Edward Boatman from the Noun Project
Document by Creative Stall from the Noun Project
Infographic by Desbenoit from the Noun Project
Paper by Leonardo Schneider from the Noun Project
Browser by Aneeque Ahmed from the Noun Project
Newspaper by Juliette WAGNER from the Noun Project
People by Ivan Luiz from the Noun Project