Your Growth Activation Partner Ideometry is a full-service, growth marketing agency who specializes in analyzing your existing marketing matrix and optimizing the h*ck out of it. A marketing ecosystem, is just that, an ecosystem, and we have the skills to handle every part of it--gosh darnit (excuse the language).

1. Growth Marketing
Activation.
Activate!

2. The Un-Activated Growth Marketing Engine
I get my leads
via carrier
pigeon!
Non-Targeted
Messaging
Un-Optimized Lead
Machine
Aimless Content
Marketing
No Time to Nurture
Leads
Non-Converting
Website
You focus on features, not
outcomes. Your message
doesn’t speak to your ICPs.
No single channel is
optimized for conversion.
Unpredictable lead volume.
No real content strategy
and what you currently do
doesn’t impact KPIs.
A non-functional nurture
stream means you’re
leaving leads on the table.
Your website should be the
hardest working lead gen
tool you have. Is it?
You?

3. The Activated Growth Marketing Engine
Messaging That Speaks
Directly to Your ICPs,
Driving Action
A Lead Machine That
Drives Top of Funnel
and Deal Creation
Content That Drives
Thought Leadership and
SEO at the Same Time
A Hands-Off Email
Nurture Program That
Drives Pipeline
An Optimized Website
That Drives Organic
Leads and Demos
All aboard the
gravy train!
Your Engine

4. Ideometry Activates Your Engine Through 3 Steps.
STEP 1.
Ramp up Your Lead
Machine
Start driving top of funnel
right away.
Our team of writers,
designers and developers
build assets utilizing existing
creative.
Our marketing strategists set
up your marketing tech stack
and launch campaigns.
Us
STEP 2.
Build Your Brand to
Build Your Business
We update your messaging to
speak directly to your target
personas.
We build you a visual identity
so you can stand out against
competitors.
We optimize your website to
be the tool you’ve always
wanted it to be.
STEP 3.
Create a Foundation
for Ongoing Growth
Your new brand and your lead
machine collide to create the
Activated Growth Marketing
Engine that you’ve been
waiting for.
Thou art
activated!

5. Ideometry Can Help You When…
You Need Everything
All At Once
Partnered with their existing web team to
develop refined brand guidelines to mature
their aesthetic in advance of going public
Built custom email templates for both internal
and external communication nurture
campaigns
Developed a flexible set of branded
collateral templates in their Canva so their
internal teams can easily execute on-brand
design needs
In advance of going public via SPAC we partnered with
Symbotic to help them with all of their creative service
needs.

6. Scaled from zero to hundreds of qualified
leads a month across key buyer personas
Engineered ABM and geo-specific nurture
campaigns
Launched conversion-optimized landing
pages and lead magnets
Served as their full-service creative services
department, executing on high-touch
collateral (digital, event, video, print)
In advance of going public via SPAC we worked with
Evolv to build a marketing engine, fill up their sales
pipeline and build their brand.
v
From $1,706 CPL @ $20K/Month
To $229 CPL @ $90K/Month
Ideometry Can Help You When…
You Are Going Public

7. Ideometry Can Help You When…
You Need To Raise Your
Series A
Facilitated workshops with leadership to
realign vision and mission with a new impactful
positioning and messaging strategy
Redesigned and incorporated product
marketing principles into their critical sales and
marketing collateral (including website)
Scaled their lead generation ecosystem and
developed a suite of conversion-optimized
ads, landing pages and nurture sequences
Identified and fixed key reporting gaps in their
campaigns reports

8. Old (3%)
New (6.5%)
Month 1
47 Leads / $227 CPL / $10K Monthly
Month 22
543 Leads / $122 CPL / $67K Monthly
Ideometry Can Help You When…
You Are Already
Established
1,055% increase in lead volume
$100K+ profitable monthly ad spend
46% decrease in cost per qualified lead
2x+ increase in conversion rate

9. Ideometry Can Help You When…
Your Goals Are Aggressive
Not only did WorkRails have a need to grow
fast, they had no demand gen foundation and
lacked clarity on where to begin.
Quickly launched an MVP lead generation
campaign including the development of a
conversion activation kit
Month 1 generated 24 MQLs at a cost of $362
per lead. Month 7 stepped up to 136 leads at a
cost of $233 per lead.
Launched a complete brand, messaging and
website overhaul that kickstarted their organic
inbound lead generation machine

10. Old
New
Scaled from 0 to 80+ qualified leads/month
Launched a new conversion-optimized site
500% increase in organic leads
Built a scalable content strategy
Developed a competitive brand and
messaging platform
Ideometry Can Help You When…
You’re Starting
from Zero

11. Ideometry Can Help You When…
You Sell to a Highly
Technical and Niche
Customer
Operationalized and scaled their partner
channel sales lead generation campaigns
Month 1 generated 12 leads at a cost of $944
per lead. Month 3 generated 35 leads at a cost
of $350 per lead
Built from the ground up an industry
recognized brand identity (Judy), complete
with a new website, partner channel activation
kit, and sales and marketing collateral

12. We’ve Helped Innovators; Big and Small.
You?

13. Ideometry Activates Your Engine Through 3 Steps.
STEP 1. Ramp up Your Lead Machine
Building a brand is important, but sometimes, you can’t wait for a brand to be completed to drive leads.
That’s why our team of expert growth marketers, writers, designers and developers dive in on day one to
optimize your lead generation efforts from the get-go.
● You get an optimized tech stack
○ Example: we ensure your HubSpot installation is running smoothly and is set up correctly.
● You get content that drives leads
○ Example: we take a handful of your existing blog posts, couple that with independent research and
expert copying writing and design to create an attractive whitepaper that drives downloads
● You get campaigns that drive leads and garner insights for future efforts
○ Example: we set up deep funnel LinkedIn and Google lead generation campaigns to test your
existing messaging to get leads but also insights on what resonates with your audiences.

14. Ideometry Activates Your Engine Through 3 Steps.
STEP 2. Build Your Brand to Build Your Business
There’s no way around it. A brand is a vital part of your business’s growth. That’s why we accelerate impactful
brand development by building upon what you already have and create something that is both familiar to your
existing customers and impactful enough to stand out against your competitors.
● You get a flexible and unique visual identity
○ Example: we build everything custom and in a flexible way to easily build a consistent brand
experience.
● You get a robust messaging strategy that speaks directly to your target audiences
○ Example: we not only build you key messaging pillars, we also give you a wide range of messaging
tools that can easily be re-used and are tailored specifically to your ICPs.
● You get a new website that is optimized to drive business
○ Example: we build websites that focus target conversion journeys for your primary audiences.

15. Ideometry Activates Your Engine Through 3 Steps.
STEP 3. Create a Foundation for Ongoing Growth
When the initial engagement is complete we combine the brand and messaging elements with an already
running lead generation campaign, ultimately giving you a marketing platform that can only improve as time
goes on.
● You get new campaigns with targeted messaging and improved visuals
○ Example: we take the top-performing campaigns from the initial exercise and inject them with the
newly-created messaging to create even higher-performing campaigns.
● You get a website that can be actively optimized to drive pipeline
○ Example: the flexibility of the website we deliver makes it possible to easily update messaging
overtime and add new pages as needed.
● You get branded content and collateral to empower your team
○ Example: your new brand guidelines can be used to re-design all your existing collateral so your
team is empowered with all the materials they need to be successful.

16. Co-Founder & Strategy Director
Want to Learn More? Reach Out To:
josh@ideometry.com
Josh Walovitch