Pixum is one of the most successful online photoprint services in Europe and increasingly plans towards customer oriented marketing. The base therefore requires a corporate communication strategy that develops pixum with the help of agile management methods and which implements results in an agile way.
The SCRUM-Team is the heart of this process. For its agile Content-Marketing, Pixum was nominated for the Marketing Intelligence and Innovation Award 2016 of the Quadriga University of Applied Sciences in the category of Best Marketing Organization. This presentation introduces the method of the Scrum-Team, the development of a content strategy, the tools used, and how Pixum solved the challenges at a practical implementation level. Babak also shows how this method can be applied at the development of a documented content strategy.