MEED, Oct 2012 - The boom in smartphone availability and use means more people are con- nected more of the time. Consumer- focused industries, from media to banking, must adapt to cope with the resulting closeness of their customers. A key sector under pressure to connect through mobile plat- forms is aviation.
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic.
In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
Keep track of your investments with Bloomberg, Paypal bump app payments and locate an ATM with augmented reality technology. http://www.exiconglobal.com/report-download/finance
http://www.scenic.com | The year 2016 will see further technological developments that enhance the travel experience. These various high-tech innovations include further upgrades in “virtual travel” technology, drone photography, Wi-Fi, and more.
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
IBM Worklight - Enterprise level mobile development and managementShay Rosen (שי רוזן)
My last presentation from the CIO Focus 2013 convention held in the David Intercontinental convention center in Tel Aviv. Presentation demonstrates how IBM Worklight can help organizations build a robust mobile channel to address the latest trends in mobile apps and mobile web usage.. While we were talking about the "mobile revolution" in the last 2-3 years, it looks like users have taken a slightly different way then analysts have predicted. The new mobile usage trends brings great challenges to organization's IT divisions, challenges that demand a new approach both in business and technology. More details - in the presentation itself.
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
Delays, congestion and long lines can take
much of the charm out of airline travel. But
the data and triggers from sensors, actuators,
cameras, beacons, GPS and other connected
technologies that make up the Internet of Everything
can take the sting out of lines and delays, reshape
passenger experiences and streamline operations at
busy airports in North America and globally.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Transforming the day-of-travel experience with mobile servicestnooz
What are pain points that travellers experience on their day of travel?
How can intelligent mobile services significantly enhance the traveller’s journey to and through the airport and improve the relationship with their airline?
This FREE webinar will examine the findings from Mobile Travel Technologies extensive research into "day of travel" frustrations.
Learn the following based on MTT's online survey, one-on-one interviews with travellers and airport observations:
Problems travellers experience in airports
Issues when preparing for flights
Why self-service kiosks are under-used
How intelligent mobile services can transform airline services on the day of travel
How airlines can leverage new opportunities for ancillary sales
Panelists for the webinar are:
Patrick Monaghan, product manager, MTT
Gene Quinn, producer and CEO, Tnooz
Nick Vivion, moderator and global events lead, Tnooz
This webinar took place on Thursday 12 March 2015.
Keep track of your investments with Bloomberg, Paypal bump app payments and locate an ATM with augmented reality technology. http://www.exiconglobal.com/report-download/finance
http://www.scenic.com | The year 2016 will see further technological developments that enhance the travel experience. These various high-tech innovations include further upgrades in “virtual travel” technology, drone photography, Wi-Fi, and more.
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
IBM Worklight - Enterprise level mobile development and managementShay Rosen (שי רוזן)
My last presentation from the CIO Focus 2013 convention held in the David Intercontinental convention center in Tel Aviv. Presentation demonstrates how IBM Worklight can help organizations build a robust mobile channel to address the latest trends in mobile apps and mobile web usage.. While we were talking about the "mobile revolution" in the last 2-3 years, it looks like users have taken a slightly different way then analysts have predicted. The new mobile usage trends brings great challenges to organization's IT divisions, challenges that demand a new approach both in business and technology. More details - in the presentation itself.
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
Delays, congestion and long lines can take
much of the charm out of airline travel. But
the data and triggers from sensors, actuators,
cameras, beacons, GPS and other connected
technologies that make up the Internet of Everything
can take the sting out of lines and delays, reshape
passenger experiences and streamline operations at
busy airports in North America and globally.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Transforming the day-of-travel experience with mobile servicestnooz
What are pain points that travellers experience on their day of travel?
How can intelligent mobile services significantly enhance the traveller’s journey to and through the airport and improve the relationship with their airline?
This FREE webinar will examine the findings from Mobile Travel Technologies extensive research into "day of travel" frustrations.
Learn the following based on MTT's online survey, one-on-one interviews with travellers and airport observations:
Problems travellers experience in airports
Issues when preparing for flights
Why self-service kiosks are under-used
How intelligent mobile services can transform airline services on the day of travel
How airlines can leverage new opportunities for ancillary sales
Panelists for the webinar are:
Patrick Monaghan, product manager, MTT
Gene Quinn, producer and CEO, Tnooz
Nick Vivion, moderator and global events lead, Tnooz
This webinar took place on Thursday 12 March 2015.
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The 2017 Imperative for Global Airlines By CellPoint MobileVanessa Horwell
Today’s airlines and travel companies face a market in which innovation is driven externally. The ability to support a range of mobile transactions for their mobile-first passengers will soon emerge as a critical, defining brand characteristic. In this new travel market, the push for mobile-first strategies and brand DNA must start in the executive suite and filter throughout the entire organization if airlines hope to keep pace with a fast-moving mobile market and its revenue potential. Emboldened by a mobile-centric strategy, airlines will be able to attract more passengers, create more opportunities and paths to purchase, cater to a younger, mobile-focused customer, re-energize their loyalty programs and position themselves for success in the mobile environment.
This report looks at the powerful imperative of mobile-first strategies for payments, loyalty, operations, interactions and airlines' ability to cater to customers who arrive with high expectations.
Accessibility Evaluation on Ethiopian and South African Airlines Website and ...dannyijwest
Air transport is one of the major transportation modes in Africa. It has been showing a growth due to
significant increase of tourist flights and intercontinental flights. Ethiopian Airlines and South African
Airlines are the leading airlines in Africa in terms of working capacity and annual profit. Both Ethiopian
and South African Airlines have a website that lets their customers search and book a flight. They also
have a mobile application for both android and iOS platforms.
The airline industry in Africa is facing market competition from different airlines outside the continent. The
competition is getting intense due to the usage of different technological artifacts in the air transport
infrastructure by competitors. The development of an accessible and usable website and mobile application
for flight booking and related services can help African airlines to compete well.
This paper is about evaluating the accessibility of Ethiopian and South African airlines’ websites and
mobile applications using manual and automatic accessibility evaluation techniques. As per the evaluation
result, both airlines shall work hard to inclusively design their interactive online reservation systems. To do
so, they need to consider the seven principles of Universal Design whenever they enhance their interactive
systems.
Significance of Mobile Computing in the Airline Industry - WhitepaperNIIT Technologies
This paper proposes a mobile based application that can serve as a companion for travelers. The proliferation of powerful devices and technologies has opened up a whole new world of possibilities. Internet and mobile devices have connected people in a way that were never possible before.
ISG and NIIT Technologies collaborate their expertise in Airline's sourcing needs and domain experience, respectively, to outline adoption of mobility solutions by Airlines for driving customer satisfaction.
Read more: http://www.niit-tech.com/knowledge-share/thought-leadership;
http://www.isg-one.com/knowledgecenter/whitepapers/private/papers.aspx
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
Travelport Digital Mobile Travel Trends 2018 WebinarTravelport
We take a look at the 8 key trends travel brands need to embrace in 2018, exploring bots, mobile messaging, progressive web, blockchain, mobile analytics and more. We also share detailed research across end-travellers and travel industry professionals to help your digital strategy in 2018.
Some of the key business performance factors for the airline industry is customer service, customer loyalty and internal communication. Over the years technological innovations have helped airlines to reduce costs, deliver new services and enhance airline customer experiences.
As the mobile revolution continues to evolve, mobile technologies are available for the airlines to adopt and deploy. The Short Message Service (SMS) is a well-established, mature technology that airlines can benefit greatly from. SMS can be deployed in a huge variety of tailored use cases for airlines. It is available on all mobile phones across all technologies, including GSM, CDMA and 3G.
This guide describes SMS services and the mobile channel for airlines.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
The SimpliFlying Live Show - daily video show on aviationSimpliFlying
Aviation is full of stories. The SimpliFlying Live Show brings out the stories from the airline industry every single weekday. We do it for our love of aviation. See how you can be a part of the show.
Airlines, hackathons, Labs and VC funds - can it work?SimpliFlying
Can airlines hack their way to success? They're setting up Labs, running hackathons and investing in startups. What's the right way for technology innovation?
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
[Featured in The Business Times, 22 August 2016.]"Risk is only dangerous when you do not know what you are doing." An interview with Shashank Nigam, CEO, SimpliFlying, on his entrepreneurial journey.
Featured in Airline Business, July 2016: A Messenger-based platform backed by technology giants could rewrite the rules of passenger communication, says SimpliFlying chief executive Shashank Nigam
Article: Airlines and The Use of Language to Build BrandsSimpliFlying
APEX Magazine, May 2015 - A article by APEX magazine on how airlines use language to build culture, attract customers and staff, and solidify their brands within a competitive industry. Also featuring Shashank Nigam, founder and CEO of SimpliFlying.
The essence of social media marketing for airlines - Airline BusinessSimpliFlying
Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
SimpliFlying Featured: Air Transport IT Summit HighlightsSimpliFlying
2014 Air Transport IT Summit, The Highlights - Shashank Nigam, CEO, SimpliFlying on why social media is no longer an afterthought. It’s integral to the airline business in this age of connected and empowered travellers.
Airport Marketing Exchange: Changi’s Success With Connected TravellersSimpliFlying
Airport World Magazine, Jun/ Jul 2014 - David McMullen, VP, SimpliFlying speaks with Ivan Tan, senior vice president for corporate and marketing communications, Changi Airport Group, on going beyond meeting travellers’ expectations on social media.
Airline Business, March 2014 - As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands and contact their customers.
SimpliFlying Featured: Social AwarenessSimpliFlying
Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
SimpliFlying Featured: Stamp of approvalSimpliFlying
Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend
is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
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LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
SimpliFlying Featured - Airlines look to mobile technology
1. Special Report Technology
MOBILE COMMUNICATIONS
Airlines look to mobile technology
Gulf carriers are targeting smartphone users and their demand for device-friendly
applications by using mobile platforms to boost customer engagement
TOM LYDON
T
he boom in smartphone availability KEY FACT Currently, Jazeera Airways is the only
and use means more people are con- regional airline to offer full-function mobile
nected more of the time. Consumer- Nine out of 10 apps, putting it well ahead of the region’s big-
focused industries, from media to airlines worldwide gest players. Etihad Airways offers an app,
banking, must adapt to cope with the resulting are planning to launched in January 2010, for its frequent-flyer-
closeness of their customers. A key sector sell tickets programme members, but this does not offer
under pressure to connect through mobile plat- through mobile booking or travel management functionality.
forms is aviation. phones by 2015 Although mobile revenue is currently low
Mobile development is at the top of airlines’ for most carriers, the potential of mobile plat-
priority lists. Some 70 per cent of carriers forms lies in allowing airlines to engage much
Source: Sita
believe smartphones will be a top-two sales more comprehensively with their customers,
channel (along with websites) by 2015, accord- offering improved service and functionality.
ing to a recent global survey on airline IT “Airlines’ customers This would create deeper customer loyalty and
trends by Switzerland-based Sita, a major avia-
tion technology and infrastructure provider.
will want to see mobile potentially more repeat bookings.
“A successful mobile project is one that gets
“[Ticket] sales via smartphones represent applications that its travellers hooked, or [that] they become reli-
the largest proportion of all emerging chan-
nels, with 2 per cent of sales today rising to have a wide range of ant on throughout the ‘connected traveller life-
cycle’, and one that customers or users are
over 7 per cent by 2015 [more than all emerg- relevant functionalities” incentivised to share with their networks to
ing channels combined],” says Sita market Gerry Samuels, Mobile Travel Technologies virally expand the project’s reach,” says
analyst Thomas Knierim. Shashank Nigam, CEO of Singapore-based avi-
“Sales are already quite high, considering ation consultancy SimpliFlying, which has
that today only half of airlines offer tickets via has] projected [it will] reach $160m in revenue advised airlines and airports in the Middle
mobile apps [applications]. Nine out of 10 air- through its mobile channel within 12 months.” East and globally on customer engagement.
lines are planning to sell tickets through Middle East airlines have yet to embrace
mobile phones by 2015, establishing mobile as mobile as fully as their Western counterparts, Improving connectivity
a mainstream distribution channel for airline but success stories are emerging. After launch- The traveller lifecycle concept is not new, but
tickets,” he adds. ing mobile apps for Apple’s iPhone and Goog- the emergence of the internet and, more recently,
le’s Android platform, Kuwait-based Jazeera connected mobile devices, has disrupted it sub-
Revenue growth Airways recorded 8.5 per cent of its total book- stantially. SimpliFlying’s connected traveller
While mobile may not be a significant sales ings for June 2012 through its apps, compared lifecycle is the firm’s codification of how a con-
channel in percentage terms, it accounted for with about 60 per cent through its main website. sumer interacts with an airline through mobile.
about $2.6bn in annual worldwide ticket sales “We are now at a stage where anyone can Nigam says the customer goes through four
in 2011, according to New York-based travel book with Jazeera Airways, whatever their stages. “He dreams of a trip while possibly on
market research company PhoCusWright. For device is,” says Rafik Boghdady, vice-president Facebook on his mobile, plans the trip through
an industry the Canada-headquartered Interna- of sales at the airline. “We are on iOS [Apple’s TripAdvisor and Kayak mobile apps, books the
tional Air Transport Association (IATA) pre- operating system] and Android through our trip from an airline’s mobile app and finally
dicts will make an overall profit of $4.1bn in own native apps, and on every other internet- shares multiple aspects of his travels using his
2012, this is critical revenue. connected mobile platform with our mobile- mobile devices.”
Gerry Samuels, chief executive officer (CEO) optimised website. Now, travellers can remain connected
of Mobile Travel Technologies (MTT), a devel- “The apps enable customers to browse throughout their journeys, sharing their experi-
oper of mobile platforms based in Ireland, con- through flight schedules, book, choose their ences through social networks. Smart airlines
firms the channel’s potential for revenue seats, pay and manage their bookings,” he will aim to help with this element of the journey
growth. “One of MTT’s recently launched air- adds. “[They] also give customers access to our as well, beyond the normal airline functions of
line mobile applications reported $1.6m in office locations and numbers, to a list of serv- booking and managing a flight. Jazeera Airways
flight bookings and 400,000 downloads of the ices available for Business Class travellers and is again a regional first-mover, offering booking
app just one month after launch. [The airline to more information about Jazeera Airways.” through social media site Facebook – a booking
46 | MEED | 12-18 October 2012 www.meed.com
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2. channel pioneered by US-based Delta in 2010, sions need to be created for various platforms
JAZEERA AIRWAYS BOOKING CHANNELS
and followed by others airlines, including the and it can be expensive,” says Nigam. “Hence,
Netherland’s KLM and Malaysia Airlines. Mobile applications a website optimised for the mobile experience
“We are one of the few airlines in the world may be the way to go for companies looking to
that enables customers to book and pay for 8.5 get into this space.”
their seats through a native Facebook applica-
tion,” says Jazeera’s Boghdady. Back-end integration
%
He adds that the airline is also working on A significant issue for the majority of airlines,
31.5
customer engagement through social media. whether developing a mobile app or mobile
“We are very much invested in both mobile website, is integrating a new mobile platform
60
and social,” he says. “Whether they have an into their back-end IT systems. For carriers
idea or need help with their booking, custom- with older systems, this presents a major tech-
Other (including
ers can now directly interact with Jazeera Air- travel agents nological hurdle.
ways on [micro-blogging service] Twitter, Face- and call centres) “Over the past 15 years the vast majority of
Website
book and [photo-sharing app] Instagram.” airlines have been adding new channels with-
Source: Jazeera Airways
SimpliFlying’s Nigam says this is likely to out replacing their back-end legacy systems –
give a return on investment. “Airlines that can and they wouldn’t be doing so if it wasn’t cost-
marry the concept of social networking with CUSTOMER SERVICE BEYOND 2015 effective,” says Sita’s Knierim. “But the
their products and services well can definitely Booking channels ranked by forecast dominance by continuing problem is that these integrations
look forwards to significant revenues from global airline executives could work much better if they were on new-
engagement through social media, which is 80
80 generation systems designed from the ground
now even more accessible thanks to mobile.” 70
70 up to support these kinds of channels. For
60
60
example, business logic to manage merchan-
Social functionality dising and respond in real time to customer
50
50
Dubai-based airline Emirates has also seen relationships would ideally be in the core sys-
recent success on Facebook, gaining more than 40
40 tems and hence available to all channels seam-
700,000 Facebook fans less than six months 30
30 lessly, rather than being implemented sepa-
after launching its page. “Emirates ensures that 20
rately on a channel-specific basis.”
20
its online initiatives are accessible and mobile- Legacy core systems are not easily replaced,
10
10
friendly by choosing already mobile-friendly because they are hugely complex and highly
platforms, such as Facebook,” says Nigam. 0
f mission critical, he says. This is why they have
sit
e
on
e sk taf ia
Kio ed
Research by Sita reports that nine out of 10 We
b
rt
ph
en
t/S
ialm such a long life-cycle. The cost of developing
ma Ag oc
airlines are planning to invest in social media S S and launching a complete new-generation alter-
Source: Sita – Airline IT Trends Survey 2012
over the next three years, with 39 per cent see- native to the legacy passenger services system
ing it as a customer service tool beyond its (PSS) core suitable for a full-service carrier
more traditional role as a marketing channel. an e-commerce site, with a range “from a few would be measured in hundreds of millions of
The research suggests Middle East airlines also thousand dollars to hundreds of thousands of dollars. Suppliers, including Sita, are looking at
follow these global trends. dollars”. This range covers mobile websites up ways to upgrade outdated back-end systems.
MTT’s Samuels says social functionality is to and including dedicated mobile apps. The A recent report by Madrid-based aviation IT
becoming a requirement of mobile apps rather more complex an app is, and the more integra- vendor Amadeus on the “always-connected
than an add-on. “Airlines’ customers will want tion required, the higher the cost. traveller” found the same.
to see mobile applications that have a wide Of the big three regional airlines – Emirates, “Even the most sophisticated airline web-
range of relevant functionalities, that provide Etihad and Qatar Airways – Etihad is currently sites still rely on core airline systems, such as
personalised, contextualised services, that the only carrier with an app in the marketplace. the PSS or Departure Control System, for key
offer a full end-to-end service for their journey, Other airlines remain tight-lipped about their reservation and check-in functions. Mobile air-
that demonstrate regular improvements to the mobile application plans, but sources close to line implementations must embrace the entire
mobile service, and that enable integration Emirates confirm it is working on a range of airline eco-system and seamlessly exchange
with other channels such as web and social applications, with one for the iPad likely to be information between platforms, ultimately
media,” he says. the first to launch later this financial year. delivering personalised services to the airline
For mobile, the most effective way to do this “Most Middle East airlines are evaluating passenger on any device wherever they are
is through a native app – software written spe- plans to launch mobile apps in the next 12 connected,” the report said.
cifically for a platform. Each native app can be months,” says SimpliFlying’s Nigam. This transition from having a few thousand
a development project in itself, and with four Ahead of app development, more regional air- specialist users access these systems to expos-
major mobile platforms – Apple iOS, Google lines have chosen to roll out mobile-optimised ing their functionality to hundreds of thou-
Android, Windows Phone and BlackBerry OS websites, which can offer core functionality to sands of travellers internationally every day,
– dominating the market, app development mobile users across multiple platforms, without means airlines may be forced to upgrade their
demands high investment by airlines. having to take on complex app development. core systems to offer the flexible mobile serv-
Samuels says the cost of developing the “While the mobile app gives branded pres- ices consumers around the world, and in the
mobile channel is comparable to developing ence in the customer’s device, multiple ver- Middle East, are now demanding.
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