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7 THE MASS MEDIA
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Sociological Perspective of the Media Figure 7.1: Rise of the Mass Media Source: Author’s calculations based on Bureau of Census, 1975: 43, 783, 796; 2000a: 567: Newburger 2001; Television Bureau of Advertisers 2001
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media Table 7.1: Status Conferred by Magazines
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sociological Perspective of the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object]
The Media Industry ,[object Object],[object Object],[object Object]
The Media Industry Figure 7.2: Media in Selected Countries
The Media Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Media Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Media Industry Computers and Internet Access in the Home: 1984 to 2000 Source: U.S. Bureau of the Census. 2001.  The Population Profile of the United States: 2000 . Figure 10-1. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. 1984 1989 1993 1997 1998 2000 8.2 15.0 22.8 36.6 18.0 42.1 26.2 51.0 41.5 Percent of households with a computer Percent of households with Internet access
The Media Industry Percent of Children Age 6 to 17 Who Have Computer Access at Home and School by Annual Family Income: August 2000 Source: U.S. Bureau of the Census. 2001.  The Population Profile of the United States: 2000 . Figure 10-2. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Home computer access School computer use Total access 94.2 83.5 65.3 34.5 87.3 85.7 79.8 71.7 98.7 96.5 90.0 78.5 $75,000 or more $50,000 to $74,999 $25,000 to $49,999 Less than $25,000 * Among children in families.
The Media Industry Adults and Children Using the Internet for a Specific Task: August 2000 Source: U.S. Bureau of the Census. 2001.  The Population Profile of the United States: 2000 . Figure 10-3. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Email Information searches News, weather, sports School research or courses Job-related tasks 22.2 32.7 10.0 23.9 6.0 19.6 20.7 9.0 12.5 Percent of children 3 to 17 years Percent of adults 18 years and over
Social Policy and Mass media ,[object Object],[object Object],[object Object],[object Object]
Social Policy and Mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Policy and Mass media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Policy and Mass media ,[object Object],[object Object],[object Object],[object Object]
Social Policy and Mass media ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Chapter07

  • 1.  
  • 2. 7 THE MASS MEDIA
  • 3.
  • 4. Sociological Perspective of the Media Figure 7.1: Rise of the Mass Media Source: Author’s calculations based on Bureau of Census, 1975: 43, 783, 796; 2000a: 567: Newburger 2001; Television Bureau of Advertisers 2001
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Sociological Perspective of the Media Table 7.1: Status Conferred by Magazines
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. The Media Industry Figure 7.2: Media in Selected Countries
  • 27.
  • 28.
  • 29. The Media Industry Computers and Internet Access in the Home: 1984 to 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-1. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. 1984 1989 1993 1997 1998 2000 8.2 15.0 22.8 36.6 18.0 42.1 26.2 51.0 41.5 Percent of households with a computer Percent of households with Internet access
  • 30. The Media Industry Percent of Children Age 6 to 17 Who Have Computer Access at Home and School by Annual Family Income: August 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-2. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Home computer access School computer use Total access 94.2 83.5 65.3 34.5 87.3 85.7 79.8 71.7 98.7 96.5 90.0 78.5 $75,000 or more $50,000 to $74,999 $25,000 to $49,999 Less than $25,000 * Among children in families.
  • 31. The Media Industry Adults and Children Using the Internet for a Specific Task: August 2000 Source: U.S. Bureau of the Census. 2001. The Population Profile of the United States: 2000 . Figure 10-3. (Internet Release) accessed at http://www.census.gov/population/www/pop-profile/profile2000.html#cont. Email Information searches News, weather, sports School research or courses Job-related tasks 22.2 32.7 10.0 23.9 6.0 19.6 20.7 9.0 12.5 Percent of children 3 to 17 years Percent of adults 18 years and over
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