A presentation on genre and how music videos relate to this concept.

2. • Genre is a critical convention for the industry since it minimalizes
the risk of failure by using work that has previously been
successful.
• This is usually a piece of media that has trended, using a successful
piece to set a genre allows the industry to create a profit as they
revitalise what has worked to allow a safety buffer for their
product, however not all companies use this method.

3. • Genre offers audiences pleasure since their expectations are fulfilled, the
industry reassure the audience through typical conventions fitting genres
however they also challenge what the audience expect by extending on these
ideas.
• Challenging the conventions prevents the audience losing interest due to
formulaic products.
• Directors and screenwriters repeat and vary conventions often creating
parodies “Call Me Maybe – Carly Rae Jepson” to keep the audience interested.
Overall there is a balance needed to be kept between Industry Profit and
Audience Pleasure since they both fund each other.

4. • A Hybrid-Genre is a combination of narrative elements of two or
more genres. An example of this is “Jazzical” music which combines
the elements of both classical and jazz music to attract a larger
audience.
• Where as a Sub-Genre is a subdivision of a larger genre such as
Anarcho Punk music which targets a niche audience who follow
anarchist movements however this comes under the primary genre
Punk.

5. • Editing: In a Rock video the editing uses effects such as
matching footage/action to the beat of the music as
well as using fast cutting and a string use of cutting to
dialogue.
• Featuring Characters: In this case the primary character
is the use of the lead singer of the band who can be
the lead of the narrative if there is a story involved.
• Narrative: Usually the narrative focuses on either a
story fitting to the lyrics or something more abstract
that has nothing to do with the music, the narrative is
usually succinct and has few paths to follow. This is
most often combined with the band playing.

6. • Camera Work: The footage usually consists of a fast paced piece of action
usually combined with a multitude of different angle particularly long shots
when focusing on the band and close ups of the lead during both the
narrative and performance aspects. The composition usually consists of the
Band in a typical position with an audience followed by a particular focus on
the lead singer.
• Mise-en-Scene: Typically in a Rock video the lighting is low and the location
usually dark and grungy, usually at night. The costume also fits with this
darkness as usually the costume features dominant reds and blacks and
there are usually instruments that fit with these particular settings.