The document discusses trends in political advertising spending and the expanding role of digital media. It notes that digital advertising spending has grown exponentially over the past 20 years, reaching $151.3 billion in 2020. However, political advertisers have been slower to adopt digital media, with just 1.8% of political ad spending going to digital in 2008 compared to over 10% in 2016. The rise of mobile devices and online video through connected TVs and streaming presents new opportunities for political advertisers to reach voters across digital platforms and screens.