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This document summarizes a content analysis of media coverage of the 2008 election. It finds: 1) Coverage on election night and the day after favored Democrats, with more time spent on Democrats and less on Republicans. 2) There were significant differences between networks in coverage of Democrats, with Democrats receiving more airtime, but no difference in coverage of Republicans. 3) Bias was more prominent in segments featuring political partisans than in segments strictly reporting election results.
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Mediabias
- 1. A Content Analysis of the 2008 Election Lane clegg Miami University Lane.clegg@gmail.com clegglc@muohio.edu Media Bias
- 2. Bias Bias: a concept used to account for perceived inaccuracies to be found within media representations (Hartley, 2002)
- 3. Review Bias toward the privileged Finding bias in opposition Preconceived bias 2004 Presidential Election “No Doubt About It: All but Fox News Tipping Obama’s Way”
- 4. Research Questions RQ1: Did a bias exist in election night coverage? RQ2: If there was a bias presented, was there a distinct difference between the networks? RQ3: Was bias more prominent within the segments featuring political partisans than within segments strictly reporting election results?
- 5. Methodology Random selection of news coverage from the day before, day of, and day after the 2008 election Evening newscast on the day before and day after One day time hour, one evening hour on election night Coded each individual story according to Zeldes
- 6. Methodology Who was mentioned first? Which candidate received more total time? Video featuring Republican or Democratic campaign activities? Audio clips or sound bites featuring Republican or Democratic partisans?
- 7. RQ1
- 8. RQ1 More bias for the democrat on election night and after More Democratic coverage on Tuesday.
- 9. RQ1 Less Republican coverage on Wednesday
- 10. RQ2 No significant difference between networks when talking about the Republicans Significance when talking about Democrats and giving Democrats more time CNN, FNC, FOX, NBC
- 11. RQ2
- 12. RQ2
- 13. RQ2
- 14. RQ2
- 15. RQ3
- 16. RQ3
- 17. RQ3
- 18. Limitations & Suggestions Larger sample size (FOX) Tone Non-News Programming – Keith Olberman & Bill O’Reily No preconceived bias
- 19. A Content analysis of the 2008 election Media Bias