slides from November 12, 2012, the fourth and final session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
Social Media and the U.S. Election: Producing the CampaignJanelle Ward
slides from October 29, 2012, the second session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
Social Media and the U.S. Election: Consuming the CampaignJanelle Ward
slides from November 5, 2012, the third session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
Petitioners versus activists: The case of Zwarte Piet and FacebookJanelle Ward
This document discusses two opposing Facebook pages regarding the Zwarte Piet tradition in the Netherlands. The Zwarte Piet is Racism (ZPIR) page campaigns to change the tradition, while the Pro-Piet (Pie11e) page supports maintaining the tradition. An analysis found that the ZPIR page saw more engagement and discussion between users, with 70% of users liking, sharing, or commenting, compared to just 29% on the Pie11e page. Comments on ZPIR were also more substantive replies to one another, while those on Pie11e often just repeated slogans. The results show how Facebook pages can be used in different ways to protest or support issues.
This document provides an introduction to using social media for politicians. It explains how social media platforms have evolved to allow two-way communication and user generated content. The document gives advice for politicians on starting social media accounts, observing communities, engaging with their network, and sharing both internal and external content to build their online presence and connect with voters.
Graham Davis - Social Media in PoliticsSMCgreatlakes
The document discusses how social media use has increased across all age groups and discusses its growing role in politics. It notes that Obama's 2008 campaign heavily invested in digital platforms like social media to engage with voters. However, campaigns in 2010 did not focus as much on social media. Now, campaigns are being forced to change and use new technologies like social media and mobile to reach voters as traditional media declines. The document provides tips for using social media effectively in political campaigns, such as growing contact lists, targeted online ads, and timely, disciplined messaging.
Social Media and the U.S. Election: Producing the CampaignJanelle Ward
slides from October 29, 2012, the second session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
Social Media and the U.S. Election: Consuming the CampaignJanelle Ward
slides from November 5, 2012, the third session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
Petitioners versus activists: The case of Zwarte Piet and FacebookJanelle Ward
This document discusses two opposing Facebook pages regarding the Zwarte Piet tradition in the Netherlands. The Zwarte Piet is Racism (ZPIR) page campaigns to change the tradition, while the Pro-Piet (Pie11e) page supports maintaining the tradition. An analysis found that the ZPIR page saw more engagement and discussion between users, with 70% of users liking, sharing, or commenting, compared to just 29% on the Pie11e page. Comments on ZPIR were also more substantive replies to one another, while those on Pie11e often just repeated slogans. The results show how Facebook pages can be used in different ways to protest or support issues.
This document provides an introduction to using social media for politicians. It explains how social media platforms have evolved to allow two-way communication and user generated content. The document gives advice for politicians on starting social media accounts, observing communities, engaging with their network, and sharing both internal and external content to build their online presence and connect with voters.
Graham Davis - Social Media in PoliticsSMCgreatlakes
The document discusses how social media use has increased across all age groups and discusses its growing role in politics. It notes that Obama's 2008 campaign heavily invested in digital platforms like social media to engage with voters. However, campaigns in 2010 did not focus as much on social media. Now, campaigns are being forced to change and use new technologies like social media and mobile to reach voters as traditional media declines. The document provides tips for using social media effectively in political campaigns, such as growing contact lists, targeted online ads, and timely, disciplined messaging.
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
This document discusses how social media has influenced politics. It begins by exploring how the networked nature of the internet facilitated new forms of political engagement. The advent of social media further enhanced this by increasing circulation of information and political knowledge, which can increase political participation. The document then provides evidence of social media's influence on politics by looking at how circulation of information is key in political campaigns, mobilizing social movements, and among political actors and practices. It analyzes how social media has become an important channel for political groups and citizens to share information and viewpoints.
This document discusses the increasing role of new media and social media in elections around the world. It provides examples from the 2012 US presidential election, where Obama's campaign had over 30 million Facebook fans compared to Romney's 12 million. Obama also had over 20 million Twitter followers compared to Romney's 1.8 million. The document also summarizes social media use in the 2010 UK general election and the expected impact on India's 2014 general election. It concludes that while social media is a key to success in modern elections, politics is becoming increasingly involved with social networking.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
The phenomenon of interest may be described as the extent to which social media may be used inpolitical campaigns, including past campaigns and future campaigns. This includes four main questions: (1) Was there significant use of social media in past political campaigns, namely the 2008 campaign of President Barack Obama? (2) Has social media continued to be used in subsequent political campaigns? (3) If social media has been used, have there been any problems with its use? (4) What is the best way to utilize social media in future political campaigns?
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.
Examining the social media echo chamberMegan Knight
This document summarizes Dr. Megan Knight's research examining echo chambers on social media, particularly Facebook. It discusses how (1) social media is often blamed for increased radicalization but many factors influence political change, and (2) while Facebook is the largest social media site, it is under-researched compared to Twitter. The research project analyzed over 500 news articles and over 2000 posts and likes from 92 Facebook users and found that (3) users did not commonly engage with news or current affairs on Facebook, and the content they did engage with tended to lean progressive and focus more on animal rights and environmentalism than other issues.
Social Media Role in politics ziad jaserZiad Jaser
This document analyzes the role of social media in politics. It discusses how social media has become an essential tool for political mobilization, campaigning, and propaganda. Social media helps activists organize protests, politicians campaign for office, and groups spread their messages. While not single-handedly causing political change, social media provides new opportunities for participation and has influenced many political events and outcomes in recent years.
This document discusses how social media is becoming mainstream and can be used for political purposes. It defines social media as tools for sharing information online and notes that 48% of Americans over 12 have social media profiles. It then provides details on using different social media platforms like Facebook, Twitter, and video for goals like getting people involved in local politics, creating a voter database, and reminding people to vote. The document offers specific tactics for each platform such as posting updates, links, photos and videos on Facebook, using hashtags and retweeting politicians on Twitter, and sharing videos.
Research on Social media and its importance in political campaignsaurav kishor
How social Media is important medium for sharing the thoughts and gain popularity? How 2014 general elections indian people has seen different type of campaigning strategy via political leaders to win elections.
Social media has revolutionized political communication and mobilization in India. Traditional methods relied on radio, newspapers and television, but the rise of smartphones and internet access enabled widespread social media use. Politicians can now directly engage large online followings to promote their views and mobilize supporters. Studies found that social media influenced election outcomes in over 40% of Indian constituencies in 2014. Parties like the BJP and AAP have seen success in mobilizing voters through social media. However, the uncontrolled nature of social media can also spread misinformation and manipulate public discourse if not balanced with traditional media.
Best practices on social media communication for political figures and partiesDino Amenduni
How to build a team, choose the tools,
adopt good practices and get ready to daily work
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
The document discusses how new technologies have changed political campaigns and elections. It outlines how candidates in the 2008 US presidential election, particularly Obama, embraced platforms like Facebook, YouTube, and Twitter to engage supporters and spread their message. These new tools allowed for more direct interaction between politicians and voters and greater participation from a wider audience. Younger voters and those outside the US were more informed about the election process through user-generated videos and international blogging about the American election on sites like YouTube.
Social Media as a powerful tool for Political parties Dr.Aravind TS
This document discusses using social media as a sustainable marketing tool for political parties instead of non-biodegradable materials like flex banners. It notes that social media allows for interactive engagement and user-generated content. Political parties can use platforms like blogs, microblogging, photos and videos to connect with voters, especially younger generations. Social media allows real-time communication, positioning of ideas, and targeted messaging to different voter groups. The document concludes that social media is a powerful way for political parties to market themselves that addresses sustainability issues of traditional outdoor advertising methods.
Social media has significantly impacted politics in several ways. It has reduced anonymity, centralized information from many sources rather than a single one, reduced privacy of political figures, increased the speed of information spread, allowed more people to participate in discussions without moderation, and made it harder to remain objective. Political parties, politicians, policies, and the general public have all been influenced, such as crowd funding changing how parties are financed and hashtags sparking movements. Social media platforms themselves also influence politics as any person can now report news and people increasingly get information from many sources rather than just mainstream media.
Social media, especially Facebook, has played a significant role in changing Indian politics. The 2014 Indian general election saw widespread use of social media by politicians like Narendra Modi, who leveraged platforms like Facebook and Twitter to reach large audiences, especially youth. Social media use has increased transparency and engagement between politicians and constituents. It has become a core part of political campaigns in India, with major parties allocating billions of rupees to their social media strategies. Overall, social media has transformed how politicians communicate and interact with voters in India.
This document outlines the schedule and readings for a course on media and elections. It includes 12 sections covering topics like the media's role in campaigns, media effects on public opinion, and strategies for managing the news. It also announces a conference on "The Polarized Electorate" to be held at the end of the term. The conference will feature presentations from researchers using experimental methods to study how polarized communications can drive divisions among the public.
This document discusses how social media was used in the recent election and provides tips for political campaigns. It outlines that a foundation of quality content is important for social media strategies. It also explores how successful organic and paid search was for online campaigns and how to leverage crowdsourcing. Additionally, it notes that email is still an effective tactic and examines the relationship between corporate websites and social media.
Social media is changing how politicians engage with the public and how citizens participate in the political process. It allows people to directly interact with elected officials and provides unprecedented access and transparency. While social media helps promote participation and evens the playing field for candidates, it can also increase polarization and gridlock. Barack Obama's successful use of social media in his presidential campaigns ushered in a new era of digital political engagement.
This document discusses how social media has influenced politics. It begins by exploring how the networked nature of the internet facilitated new forms of political engagement. The advent of social media further enhanced this by increasing circulation of information and political knowledge, which can increase political participation. The document then provides evidence of social media's influence on politics by looking at how circulation of information is key in political campaigns, mobilizing social movements, and among political actors and practices. It analyzes how social media has become an important channel for political groups and citizens to share information and viewpoints.
This document discusses the increasing role of new media and social media in elections around the world. It provides examples from the 2012 US presidential election, where Obama's campaign had over 30 million Facebook fans compared to Romney's 12 million. Obama also had over 20 million Twitter followers compared to Romney's 1.8 million. The document also summarizes social media use in the 2010 UK general election and the expected impact on India's 2014 general election. It concludes that while social media is a key to success in modern elections, politics is becoming increasingly involved with social networking.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
The phenomenon of interest may be described as the extent to which social media may be used inpolitical campaigns, including past campaigns and future campaigns. This includes four main questions: (1) Was there significant use of social media in past political campaigns, namely the 2008 campaign of President Barack Obama? (2) Has social media continued to be used in subsequent political campaigns? (3) If social media has been used, have there been any problems with its use? (4) What is the best way to utilize social media in future political campaigns?
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.
Examining the social media echo chamberMegan Knight
This document summarizes Dr. Megan Knight's research examining echo chambers on social media, particularly Facebook. It discusses how (1) social media is often blamed for increased radicalization but many factors influence political change, and (2) while Facebook is the largest social media site, it is under-researched compared to Twitter. The research project analyzed over 500 news articles and over 2000 posts and likes from 92 Facebook users and found that (3) users did not commonly engage with news or current affairs on Facebook, and the content they did engage with tended to lean progressive and focus more on animal rights and environmentalism than other issues.
Social Media Role in politics ziad jaserZiad Jaser
This document analyzes the role of social media in politics. It discusses how social media has become an essential tool for political mobilization, campaigning, and propaganda. Social media helps activists organize protests, politicians campaign for office, and groups spread their messages. While not single-handedly causing political change, social media provides new opportunities for participation and has influenced many political events and outcomes in recent years.
This document discusses how social media is becoming mainstream and can be used for political purposes. It defines social media as tools for sharing information online and notes that 48% of Americans over 12 have social media profiles. It then provides details on using different social media platforms like Facebook, Twitter, and video for goals like getting people involved in local politics, creating a voter database, and reminding people to vote. The document offers specific tactics for each platform such as posting updates, links, photos and videos on Facebook, using hashtags and retweeting politicians on Twitter, and sharing videos.
Research on Social media and its importance in political campaignsaurav kishor
How social Media is important medium for sharing the thoughts and gain popularity? How 2014 general elections indian people has seen different type of campaigning strategy via political leaders to win elections.
Social media has revolutionized political communication and mobilization in India. Traditional methods relied on radio, newspapers and television, but the rise of smartphones and internet access enabled widespread social media use. Politicians can now directly engage large online followings to promote their views and mobilize supporters. Studies found that social media influenced election outcomes in over 40% of Indian constituencies in 2014. Parties like the BJP and AAP have seen success in mobilizing voters through social media. However, the uncontrolled nature of social media can also spread misinformation and manipulate public discourse if not balanced with traditional media.
Best practices on social media communication for political figures and partiesDino Amenduni
How to build a team, choose the tools,
adopt good practices and get ready to daily work
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
The document discusses how new technologies have changed political campaigns and elections. It outlines how candidates in the 2008 US presidential election, particularly Obama, embraced platforms like Facebook, YouTube, and Twitter to engage supporters and spread their message. These new tools allowed for more direct interaction between politicians and voters and greater participation from a wider audience. Younger voters and those outside the US were more informed about the election process through user-generated videos and international blogging about the American election on sites like YouTube.
Social Media as a powerful tool for Political parties Dr.Aravind TS
This document discusses using social media as a sustainable marketing tool for political parties instead of non-biodegradable materials like flex banners. It notes that social media allows for interactive engagement and user-generated content. Political parties can use platforms like blogs, microblogging, photos and videos to connect with voters, especially younger generations. Social media allows real-time communication, positioning of ideas, and targeted messaging to different voter groups. The document concludes that social media is a powerful way for political parties to market themselves that addresses sustainability issues of traditional outdoor advertising methods.
Social media has significantly impacted politics in several ways. It has reduced anonymity, centralized information from many sources rather than a single one, reduced privacy of political figures, increased the speed of information spread, allowed more people to participate in discussions without moderation, and made it harder to remain objective. Political parties, politicians, policies, and the general public have all been influenced, such as crowd funding changing how parties are financed and hashtags sparking movements. Social media platforms themselves also influence politics as any person can now report news and people increasingly get information from many sources rather than just mainstream media.
Social media, especially Facebook, has played a significant role in changing Indian politics. The 2014 Indian general election saw widespread use of social media by politicians like Narendra Modi, who leveraged platforms like Facebook and Twitter to reach large audiences, especially youth. Social media use has increased transparency and engagement between politicians and constituents. It has become a core part of political campaigns in India, with major parties allocating billions of rupees to their social media strategies. Overall, social media has transformed how politicians communicate and interact with voters in India.
This document outlines the schedule and readings for a course on media and elections. It includes 12 sections covering topics like the media's role in campaigns, media effects on public opinion, and strategies for managing the news. It also announces a conference on "The Polarized Electorate" to be held at the end of the term. The conference will feature presentations from researchers using experimental methods to study how polarized communications can drive divisions among the public.
This document discusses how social media was used in the recent election and provides tips for political campaigns. It outlines that a foundation of quality content is important for social media strategies. It also explores how successful organic and paid search was for online campaigns and how to leverage crowdsourcing. Additionally, it notes that email is still an effective tactic and examines the relationship between corporate websites and social media.
The Spotlight feature allows users to search for anything on their Mac using simple natural language queries and presents relevant information from apps and files in a single view. It intelligently surfaces the most pertinent results based on the query by searching user's mail, contacts, files, web browsing history and more. With Spotlight, users can quickly find what they're looking for across their entire Mac with just a few keystrokes.
US politics and social media - a quick insightPaul Blok
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Social Media and the U.S. Election: IntroductionJanelle Ward
slides from October 22, 2012, the introductory session of the course Social Media and the U.S. Election. The course is taught by Janelle Ward and hosted by the John Adams Institute in Amsterdam, the Netherlands.
The role of social media in the UK General ElectionLisa Harris
While some politicians were beginning to utilize social media effectively as an engagement tool, parties overall failed to integrate social media into a long-term strategic communication and relationship-building plan. They tended to view social media as a new form of broadcasting rather than a means to foster two-way interactions. Additionally, social media efforts were not well-coordinated within parties and lacked resources. Though social media showed potential, continued lack of understanding by most politicians and lack of systematic strategies meant it remained an "echo chamber" rather than transformative. Future research should track ongoing political social media use as the field develops rapidly.
Facebook & the 2010 Election - The Good, The Bad & The UglyLaura Williams
This document discusses the use of social media, particularly Facebook, in election politics. It provides statistics on candidate Facebook fan counts and election results from 2010 that show Republicans having more fans and winning more races. It also lists some top candidates by Facebook fan count, with John McCain having the most. While social media can help with fundraising, volunteering and messaging, few Facebook fans actually engage politically through those platforms. Examples are given of both good uses of social media by candidates as well as poorly designed election websites. The conclusion is that social media helps level the playing field for candidates and can make up for small budgets, especially if used creatively.
The 2014 Indian general election was the largest democratic election in history with over 814 million eligible voters. The BJP nominated Narendra Modi as its prime ministerial candidate, and he campaigned vigorously across the country. Modi and the BJP utilized social media very effectively with slogans like "Ab ki baar, Modi sarkar". The Aam Aadmi Party also emerged as a new political force, contesting over 400 seats. On election day, over 551 million votes were cast, with a turnout of 66.38%. The BJP won a decisive victory.
Is There Something Missing? Self-Presentation Practices on Tinder Janelle Ward
The desire to connect with other people for romantic or intimate purposes is an age-old activity. Mobile dating applications have exploded in popularity in recent years. As these applications become mainstream, so does the urgency to re-explore the issue of virtual self-presentation: how men and women present themselves to potential partners. The matchmaking mobile app Tinder has 50 million global users and 1.5 million users in the Netherlands. The research question asks, what are the self-presentation practices of Tinder users? This paper presents the results of 21 semi-structured interviews with Tinder users in the Netherlands. Analysis revealed two types of users in terms of impression motivation: the indifferent and the ambitious. For all interviewees, impression construction was a carefully chosen process complete with various “props.” Interviewees used photos and texts to illustrate attractiveness, personality and interests, but also their social class and education level. Especially noteworthy was the mirroring of self-presentation with one’s potential matches, as users overwhelmingly reported searching for people “like them.” This research provides both empirical and theoretical contributions into user experiences and perceptions within a still under-researched area.
The document summarizes the role of the media in Malawi's 2014 tripartite elections. It discusses how the media landscape has grown significantly since the 1990s. It also analyzes how different media outlets covered the elections in the pre, during and post periods. Specifically, it found that coverage was disproportionately focused on the presidential election and ruling party. The document also outlines efforts taken by organizations like MISA to ensure free and fair media coverage through activities like trainings, debates and monitoring. Finally, it discusses some of the challenges and interventions around media coverage of the elections.
The document summarizes a social network analysis of the 2016 US presidential candidates Hillary Clinton and Donald Trump on Twitter. It introduces the purpose of analyzing their social media networks to understand their reach and how it impacts their campaigns. It then briefly reviews literature on previous research analyzing the role of social media in elections from 2004 to 2010. The research questions aim to study how information flows through each candidate's network and whether people with more connections act as influencers. Data was collected from Twitter using hashtags and analyzed using tools like NodeXL and Gephi.
The document analyzes the social networks of 2016 US presidential candidates Hillary Clinton and Donald Trump on Twitter. It finds that:
1. Donald Trump's network contained 3 communities - one for Trump supporters (green), one for Hillary Clinton supporters (blue), and one for Ted Cruz supporters (red).
2. Users with high betweenness centrality, like 'ibegoodnow' and 'thegreatfeather', may act as influential spreaders of information.
3. The clusters for Trump and Cruz were connected through multiple users, indicating they belong to the same party, whereas Clinton was only connected through one user.
Ict’s social media tools and political campaign’sSiobhanmac
However, it is debated whether technology has truly led to large-scale democratization or if political change was already happening. The document also examines the increased use of social media by UCD student union representatives for political
The document discusses how social media has become an important tool for political campaigns. It examines platforms like Twitter, Facebook, YouTube, and social polling apps that allow politicians to communicate with voters in real-time, fundraise, advertise, and gauge public sentiment in an inexpensive way. Barack Obama's 2008 and 2012 presidential campaigns masterfully used these new methods to cultivate grassroots support and increase voter engagement. Looking ahead, the future of political social media involves new trends like using Twitter to influence national policy debates and the rise of platforms that give voters more direct control over nominating candidates.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
This study examined the influence of social networking sites and interpersonal political discussion on civic and political participation and confidence in government. The study found that reliance on social networking sites was positively associated with civic participation but not political participation or confidence in government. Interpersonal political discussion was found to enhance political participation and help citizens develop higher quality opinions. The study suggests encouraging more interpersonal political discussion to stimulate civic and political participation.
This document discusses the influence of social media on modern political campaigns. It explores how social media, especially Twitter, has become a primary tool for promoting political candidates and how platforms like Facebook have enabled the spread of misinformation. The document examines how social media campaigns target millennials, who frequently check their phones and social media. It also compares current political campaigns, which rely on quick online access, to those of 20-30 years ago. Both the positive and negative impacts of social media are considered, such as the deeper connectivity it enables but also the increased scrutiny and criticism candidates face online.
Social media is becoming an increasingly important tool for political campaigns and engagement. Recent presidential elections saw a major increase in the use of platforms like Twitter and Facebook to share messages, mobilize supporters, and analyze audience reactions. Politicians can now customize their online image based on analytics of social media interactions. The 2016 election could see social media play an even greater role, as candidates experiment with new ways to reach millions of potential voters and activists. However, more research is still needed to fully understand social media's impact and how to best utilize the data it provides.
The document discusses a study on the role of Twitter in the 2010 Nevada Senate race between Harry Reid and Sharron Angle. It begins by providing background on Twitter and how it has been used in political campaigns. It then discusses different theories about how the internet and new technologies can impact political participation and engagement. Specifically, it examines the instrumental approach which posits that lower communication costs increase participation, and the psychological approach which argues individual motivations and attributes determine online political involvement. The document will analyze tweets from Reid and Angle's campaigns and compare them to mainstream media coverage, in order to understand how Twitter was utilized in this competitive Senate election.
The document summarizes a study examining different generations' views of candidates' use of Twitter during presidential campaigns. Focus groups separated by age range discussed their Twitter usage and opinions on candidates' tweets. Younger participants focused more on candidates' reputations, while older groups discussed policy issues. All agreed candidates need an active social media presence to win elections. Twitter was not a major source of political news for any group, but they saw it as important for reaching young voters.
The document discusses how social media, particularly YouTube, has impacted politics and presidential elections. It notes that candidates can benefit from inspiring speeches online but also face criticism over embarrassing clips. While the internet allows more public participation, videos can be edited to portray candidates negatively. Both Obama and Clinton have embraced social media more than McCain, gaining more online supporters. However, the effect of online campaigns on actual voting is still unclear.
The document discusses how social media influenced the 2008 US presidential election campaign and traditional media coverage. It finds that 46% of Americans used the internet or mobile phones for campaign information. Social media allowed two-way communication and user-generated content while weakening traditional one-way media models. Both social and traditional media discussed similar key issues, but it was difficult to identify the original source of topics. The study used quantitative analysis to compare mentions of candidates, top issues, and debate keywords between social and traditional media. It found that social platforms provided an ongoing way to engage users and that the lines between social and traditional media are blurring.
In the present times, social media is one such platform which has been useful in connecting the people throughout the world. Be it a personal interaction, a product promotion, an advertisement or a political campaign, social media has formed to be the best platform to connect to people globally. In this report the discussion will be focused on the how and why the social media has been used as the medium for political campaigns in offices. The importance of social media for political campaigns will be analyzed and discussed. Thus the research will be focused on the role of social media in political engagement. There will be analysis of how the new age media has increased the possibilities to the ideal situation for political campaign
This document discusses how political campaigns have increasingly utilized social media platforms like Facebook, Twitter, and custom polling applications. It provides examples of how Barack Obama successfully engaged voters through social media in his 2008 and 2012 presidential campaigns. His campaigns emphasized voter inclusion, real-time conversation, and grassroots organizing online at little cost. Looking forward, the document discusses new trends like using Twitter to influence political debates and the rise of platforms like Americans Elect that aim to nominate nonpartisan presidential candidates through online voter input.
The document summarizes a study on the impact of social media platforms Twitter and Facebook on the 2015 UK General Election. It utilized a mixed-methods approach including an online survey of 52 participants and interviews. The survey found that most respondents were female, between 16-18 years old, and lived in urban areas of England. Qualitative interviews explored how and why social media may have influenced peoples' votes. The study aimed to understand if social media was a major factor in political campaigns and if any voting patterns emerged in relation to these platforms.
Social media has become an important tool for political campaigns by allowing them to cheaply reach and engage with voters in real-time. Barack Obama mastered the use of platforms like Facebook, Twitter, and Tumblr during his successful 2008 and 2012 presidential campaigns. He used these channels to cultivate grassroots support, fundraise, advertise, and rally voters. New tools are emerging that allow campaigns to better understand voter sentiment through social media analytics and polling.
Social media has become an important tool for political campaigns by allowing them to engage voters inexpensively and in real time. Barack Obama mastered social media in his 2008 and 2012 presidential campaigns, using platforms like Twitter, Facebook, and YouTube to cultivate grassroots support, fundraise, advertise, and rally voters. Looking forward, social media will continue to evolve how politicians and the public communicate and influence the political process.
Social media has become an important tool for political campaigns by allowing them to engage voters inexpensively and in real time. Barack Obama mastered social media in his 2008 and 2012 presidential campaigns, using platforms like Twitter, Facebook, and YouTube to cultivate grassroots support, fundraise, advertise, and rally voters. Looking forward, social media will continue to evolve how politicians and the public communicate and influence the political process.
Similar to Social Media and the U.S. Election: Aftermath (20)
1. Social Media and
the U.S. Election
janelle.ward@gmail.com
www.janelleward.com
@janelle_ward
2. Questions we’ve kept in mind
• How are political actors using social media to
inform and engage citizens?
• (Producing the campaign)
• How does social media influence
citizen/audience/consumer engagement?
• (Consuming the campaign)
• How important is (social) media campaigning
in determining the winner?
• What role does social media play in the election
campaign?
3. This week: aftermath!
1) The election
• (Daily Show recap)
2) The candidates
3) The research
• Does all this posting really make a
difference?
4) The future + broader applications
4. 1) The election
• Facebook Stories: reporting a vote on
Facebook
• U.S. Politics on Facebook: User results:
– The 2012 election received the highest score on the
Facebook Talk Meter this year among U.S. users,
weighing in at a 9.27 on a 10-point scale
– Younger Facebook users dominated the chatter
– Buzz around Election Day was just a touch higher for
men with a 9.39 compared to a 9.19 for women.
5. 1) The election
• U.S. Politics on Facebook: Candidate results:
• Obama scored a 8.41 -- a point higher than his highest
score from election season (a 7.41 from the first
presidential debate). Buzz about Obama was slightly higher
for men (8.56) than women (8.32) and the discussion
definitely trended higher with younger users.
• Romney scored a 7.83 -- nearly half a point higher than his
highest score from election season (a 7.38 from the first
presidential debate). Men were buzzing just a bit more
than women (8.06 vs. 7.66) and once again, the chatter
trended younger.
6. 1) The election
• There were 31 million tweets before the results, with
327,452 tweets-per-minute at peak. (source: Twitter blog)
• Before most polls closed, the hashtag "#election2012"
surpassed 11 million tweets. (source)
• The #stayinline hashtag spread to encourage those
in voting lines not to give up.
• As the results of the election were called, the conversation
surged, hitting a peak of 327,452 Tweets per minute (TPM)
(source: Twitter blog)
• Beyonce may have broken the law
photographing her ballot for Tumblr. (source)
7. 1) The election
• 250,000 photos tagged on Instagram
– 100,000 with the hashtag #Ivoted
– 150,000 with #election2012
– Some questions raised about the legality of posted images of
ballots
8. 1) The election
And yet…”Throughout the long
campaign season…the bulk of
the campaign spending was
going to TV stations …On
election night…at parties and
larger-scale gatherings, crowds
of people gathered around,
some watching Jumbotrons to
get results on major TV outlets,
while nobody gathered in
groups to read social-media
postings.”
CNN won the social media battle
10. 2) The candidates
• Obama smoked Romney in social networks
• Guinness World Records: Obama broke three
social media world records:
– Most widespread social network message in 24
hours
– Most likes on a Facebook item in 24 hours
– Most likes on a Facebook item ever (source)
12. 2) The candidates: Romney’s
Twitter disappearance
(+ losing Facebook likes)
In contrast,
Gary Johnson's
Post-Election Day Plan
13. The villains
• Why is it that even though there are no rules on Twitter, it st
• Racist tweets after Obama is reelected
14. 3) The research
• A study of four 2010 races (two for
Senate, two for Governor) by NM Incite
found that the most buzzed about
candidate won the seat - but in only
three out of four races. (quantity, not quality)
• In this study, buzz doesn’t appear to be
a driver of voter turnout.
15. 3) The research
• Recent research published by Nature: during
the 2010 congressional election campaign,
people were 0.39 percent more likely to vote
if they received Facebook messages telling
them that their friends had voted - that was
an additional 282,000 votes cast.
• The effect was strongest from closest (most
interacted with) friends.
17. 3) The research
• 2012: The Facebook bump (Matthew MacWilliams and Edward Erikson)
– “Eight out of nine Senate races considered to be
toss ups this year were won by the candidate
with the more engaged Facebook fan base.
– In six out of nine House open seat races, the
candidate with an engagement advantage won.
– In 11 of the 15 competitive House races where
incumbents lost on Tuesday, the challenger
enjoyed an engagement advantage over the
incumbent.”
18. 3) The research
• 2012: The Facebook bump (Matthew MacWilliams and Edward Erikson)
– “…initial analysis indicates that candidates, who
creatively embrace Facebook and the daily grind
of building and engaging an audience, will be
rewarded with a meaningful voting bump on
Election Day that makes their time spent on
social media well worth the effort.” (POLITICO)
19.
20. 4) The future + broader
applications
• Numbers matter, but content is key, and
measurement is a mess
– “Follower count doesn't work because it doesn't
take engagement into account. Engagement
doesn't work because it doesn't take sentiment
into account. Sentiment doesn't work without
taking volume, engagement, geography, etc., into
account as well.
21. 4) The future + broader
applications
• In 2016?
– Will social media play a bigger role? How will it
change? Influence on negative campaigning?
– How will social media use change? More
grassroots? More or less control by campaigns?
Will more people mute politics chatter?
– How will this change with two new candidates?
In other political cultures?
22. Further readings
• Can social media predict election outcomes? (infographic)
• 9
concrete, specific things we actually know about how social m
elections
– E.g., “what remains special about social media is that
nonelite users control distribution…The huge effect
social media have in elections…is that they allow
nonelites to frame and distribute content made by
elites.”
• 8 Big Social Media Takeaways from the 2012 Election
Campaign