Twitter provides a wealth of data that can be used to analyze language trends in real-time. The large volume of informal tweets sent daily help document the emergence and spread of new words and expressions. By following linguistic experts and word-related hashtags on Twitter, neologisms can be identified as they enter the language and their usage over time and in different locations can be tracked. Several organizations determine high-profile "Word of the Year" choices by analyzing which terms gained most attention over the past twelve months based on Twitter and other social media discourse.