The document proposes three music video ideas: 1) For the song "Beach Bummer" by No Vacation, it would feature a boy and girl in a white studio as nature-themed projections play. They would pretend to be at the beach/flowers to fit the song's lyrics. 2) For Russ' "Psycho P2", it would show an empty birthday party and dancing scenes in blue lighting to depict loneliness and rejection. 3) For BROCKHAMPTON's "COTTON HOLLOW", it includes a cage with a dancer and a room with emotion-themed walls to represent the song's exploration of different feelings towards a person.

2. ‘Beach Bummer’ by No Vacation
• They don’t have an existing music video
for this song.
• They are a San Fransisco based indie
pop group
• I would compare them to The XX, The
Smiths and Two door cinema club.

3. The idea
• The Music Video would be set in the studio, we would
make a white room, essentially a box with white walls,
and on it we would project different images. There would
be two performers, a girl and a boy.
• They would both be wearing minimalistic outfits, blue
jeans and a T-shirt.
• The music video would be the boy and the girl singing
and dancing light-heartedly, as if the projection is where
they wished they were.

4. Projection 1
• One of the projections
would be of flowers-
this would just be the
girl singing to the
camera with the
projections on the walls
and swaying and
dancing around to the
music.

6. Projection 2
• Another projection would
be of the sped up sunset,
with yellows and pinks in it.
• When this projection is on
they'd sit on the white
stools in the room and sing
along to the song.

7. Projection 3
• A beach projection would come
up on the screen and the boy
and the girl be in the sand box
that's on the floor- if it could be
a video of the beach and the
waves crashing that would be
best.
• They start making sandcastles or
playing around in the sand and
are looking around them-
admiring the beach and
pretending they are there.

9. How does the video fit in
with the track?
• The video fits in with the specific
track because the girl in the songs
says
'i'm the only one inside today... my
friends go to the beach but i'm too
tired to sleep’
• The projections are essentially the
singers daydreams- they are
pretending to be somewhere
they’re not.

10. Star image
• 'No Vacation' is promoted in a way to
make them appeal to audiences, as if
they are similar, and go through
similar things to their fans and
followers.
• They are portrayed as a very late
teenage indie band and this music
video being about wishing you were
somewhere else is very relatable.

11. Idea 2

12. ‘Psycho P2’ by Russ
• Russ is a rapper from Atlanta,
Georgia. He started rapping when
he was 14.
• Psycho was released on November
9th 2016, and was written, mixed
and mastered by Russ himself.
• He is now signed to Colombia
records.
• I would compare him to Post
Malone, Bryson Tiller and 6LACK.

13. Set 1
• It is a dirty, motel looking sitting
room. It would be decorated with
white balloons and there would
be a cake on the table with lit
candles.
• It would have dim red lighting.
• This is meant to look as if there
was a birthday party but no one
turned up.
• The candles on the cake would be
burning and there could be close
ups of the wax dripping on it.

14. The singer
• The singer would be a boy, he
would be wearing black jeans, a
white top and some sort of jacket
(puffa, leather)
• He would have on rings and a
small chain.
• The boy would be sitting at the
front of the sofa singing to the
camera passionately, looking
slightly irritated/sad.

15. Set 2
• The second set would be a white
empty room lit with blue lights.
• In the room there would be
dancers dancing similar to in the
video below.
• They need to look confident and
dance like they are emotional and
care about the lyrics.
• they would be wearing oversized
tops and probably black tracksuit
bottoms.

17. How does the
video fit with the
track?
• The video fits in with the track
because the lyrics are about
someone making you go crazy
and inevitably being let down
• The idea of being rejected and
being left alone on a birthday
gives the audience feelings of
loneliness.

18. Idea 3

19. 'COTTON HOLLOW’ by
BROCKHAMPTON
• BROCKHAMPTON is an American band
based in California- there are 15 members
in the crew
• In 2018 they signed a record deal with
RCA.
• However COTTON HOLLOW is from their
mixtape 'ALL- AMERICAN TRASH' which
they created independently from a label.
• I would liken them to Steve Lacy, Kevin
Abstract, Aminé

20. Set 1
• The first set would be a cage
made from this material- it
would be quite big, almost like a
small room.
• It would have a chair in the
middle and a dancer would be
sitting in it. (the dancer could be
a boy or a girl depending on who
could dance)
• For the opening shot the camera
would zoom into this cage slowly
and there would be smoke filling
it.

21. Once the singing starts the dancer will start
dancing in a style similar to in the video below.

22. Set 2
• For the second set it would be a very
simple white room, with each of the
walls spray painted in a repeated
emotion
• one would be yellow (happy)
• red (love, heart eyes)
• blue (sad)
• green (disgust, tongue out)
• smoky and dimly lit, one of the boys
rapping/singing to the camera,
moving around and using the space.

23. How does the video
fit with the track?
• The video fits in with the specific
track because in the song it
mentions
'Falling for the wrong one (I love
you)
Feeling like the right time (I love
you)
But at least I felt something
Think I’m losing my mind’
• This shows different emotions
being felt towards someone and
finding it hard to deal with them-
the video literally portrays
emotions.

24. Star Image
• The video fits in with the star
image of the artists because they
are about being true to yourself
and breaking social constructs of
what you should be like.
• some of the members of the band
are openly gay and have talked
about how hard in the hip-hop
community.
• This relates to the music video
because it connotes to feelings of
being trapped, confused and
misunderstood.