The document provides a brief history of social media, from early platforms like CompuServe in 1969 to the growth of the internet and websites in the 1990s and 2000s. It notes that 3.7 million people watched a simple $500 YouTube video. It emphasizes the importance of listening to customer conversations on social media and building trust through character and competence, as 90% of consumers trust peer recommendations compared to 14% who trust traditional advertising. The document advises being grounded like the Flintstones rather than distant like the Jetsons.