SlideShare a Scribd company logo
Social Media...Why should
you?
Are you leveraging social media
for your business?
What is your customer perception of your shop?
OR
He is….
Laugh all you want to…but guess how many YouTube
hits this simple $500 video has recorded…..?
??3.7 Million
Laugh all you want to…but guess how many YouTube
hits this simple $500 video has recorded…..?
??3.7 Million
A quick Social Media History Lesson…
Social media are Internet sites where people interact freely, sharing and
discussing information about each other and their lives, using a multimedia mix
of personal words, pictures, videos and audio.
1969 -CompuServe was the first major commercial Internet service provider for
the public in the United States. Using a technology known then as dial-up, it
dominated the field through the 1980s and remained a major player until the
mid-1990s.
1985 -The America Online (AOL) service opened.
1994 - More than 1,500 Web servers were online in 1994 and people were
referring to the Internet as the Information Superhighway.
1995 -Newsweek headlines an article: The Internet? Bah! Hype alert: Why
cyberspace isn't, and will never be, nirvana.
1997 -The Web had one million web pages.
2007 -There were more than 3
billion.
But what are
your customers
saying?
How do I "listen" with social media?
automotive repairs
Technology & Trust
Trust is the foundation of total
quality, and trust is made up of both
character (what a person is) and
competence (what a person does).
- Stephen Covey
Just the Facts...
What's your reach?
90% of consumers trust peer recommendations
vs 14% who trust traditional advertising
Loyal customers will propagate =
“the silent salesmen "or “silent assassins”?
Be the
Flintstones! not the
Jetsons.
any questions?

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Be the flintstones

  • 2. Are you leveraging social media for your business?
  • 3. What is your customer perception of your shop? OR
  • 5. Laugh all you want to…but guess how many YouTube hits this simple $500 video has recorded…..? ??3.7 Million
  • 6. Laugh all you want to…but guess how many YouTube hits this simple $500 video has recorded…..? ??3.7 Million
  • 7. A quick Social Media History Lesson… Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. 1969 -CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s. 1985 -The America Online (AOL) service opened. 1994 - More than 1,500 Web servers were online in 1994 and people were referring to the Internet as the Information Superhighway. 1995 -Newsweek headlines an article: The Internet? Bah! Hype alert: Why cyberspace isn't, and will never be, nirvana. 1997 -The Web had one million web pages. 2007 -There were more than 3 billion.
  • 8. But what are your customers saying?
  • 9. How do I "listen" with social media? automotive repairs
  • 10. Technology & Trust Trust is the foundation of total quality, and trust is made up of both character (what a person is) and competence (what a person does). - Stephen Covey
  • 11. Just the Facts... What's your reach? 90% of consumers trust peer recommendations vs 14% who trust traditional advertising Loyal customers will propagate = “the silent salesmen "or “silent assassins”?
  • 12. Be the Flintstones! not the Jetsons. any questions?