The document discusses the use of various media technologies in the research, planning, construction, and evaluation stages of a music video project. YouTube, Google, WhatsApp, Word, and Moodle were used in the research and planning stages to analyze other music videos, search for resources, communicate within the group, and create production documents. A Canon DSLR camera, lighting equipment, and a tripod were used to film footage, while Adobe Premiere and After Effects were used to edit the video. Photoshop was used to construct print materials for the project. Overall, the group learned new skills through experimenting with the various technologies at each stage of the project.

1. Evaluation Question 4: How did you use
media technologies in the construction and
research, planning and evaluation stages?

2. Research and Planning
YouTube was a very useful tool for our research task which was to analyse other music
videos to form our case studies. It allowed us to visit a wide range of songs from
different genres and when the group settled on rap/hip hop, we explored many different
artists which provided an influence for our work due to analysing the camera editing
mise-en-scene of the video.
We were able to access YouTube through a Google account which allowed us to watch
more mature videos that gave us inspiration. I also learned about the use of tags during
the upload process which enables video creators to gain greater viewership. YouTube
was also our distributor platform for the video which is a common one used by many
other groups due to its ease of use and potential for a large audience.

3. Google
Google is the most common search engine used due to its ease of use and effective tools such
as Blogger and the link to other services like YouTube which was useful as I needed to access
these in order to upload our music video online.
Google was useful for accessing many resources such as images for our case studies of album
covers and lyrics to Logic 5am in order to annotate and plan our music video around it. I also
learned new ways to search more proficiently, as I could search for high resolution images that
looked more professional in presentations. Our group also learned hot to search for pngs for
Photoshop which was useful because Pngs are easier to alter in Photoshop.
Overall Google was a key tool in the research and planning stage as it was useful for accessing
a whole range of other useful technologies in order to ensure the research our group did was of
a high quality. Communication was also a key part of the planning phase and there were useful
tools for this too. Google Slides helped with communication as all members of the group could
edit the presentation which allowed for greater work efficiently as well as for communication
between group members to give feedback and progress reports on what we had done in the
pitch.

4. WhatsApp
Whatsapp was the main technology used to communicate with group members outside of
class as all we required was each other’s phone numbers. We could call and message each
other about the project without an internet connection which was useful for location shoots
were could find out if anyone was late to the shoot or if something happens and we have to
reschedule.
Through Whatsapp, we were able to conduct team meetings about the project easily which
was very useful in the planning process as group members could show their ideas instantly.
We could also share images on Whatsapp which was useful for sharing different pre
production documents such as call sheets which we needed to complete the filming process.
Overall, Whatsapp was the key tool used for communication and planning within the group
and allowed us to be more productive.

5. Word
Microsoft Word was a way to make pre production documents, mainly the call sheets, risk
assessments, my own production schedule, and the treatment. This was an easy and effective way to
make these documents and the group could all share copies of the documents for their own blogs. It
also proved very useful for drafting the evaluation, as I could write all my notes down and edit them
without having to sign in to a particular website like other technologies.
Moodle
Moodle was very useful in accessing templates for our print products and provided us with the layout
for our call sheets and other various pre production documents. It saved our group a significant
amount of time during the planning phase of our music video and print products.

6. Behance
Behance was a very useful website for looking up print products from other professional
creators, the content on the website was verified by Adobe which meant that only the
highest quality products were available to browse.
This is were we analysed some of our print case studies and where we got the idea to use
double exposure in our print products as well as finding examples of album covers that used
a glitch effect. The website was easy to navigate and provided a varied range of print
products to analyse which proved very useful.

7. Construction - Video
 Music Video DSLR
Camera:
 The camera provided to us by Leyton Sixth
Form College was a Canon DSLR, there were
several different models that we used
throughout filming.
 Our group had prior knowledge of using a
camera but Aaron and Spencer specifically
provided some great new techniques on how
to film. I learnt how to increase the brightness
of the image without increasing the ISO, and I
also learnt how to use the brightness and
contrast settings of the camera.
 Each member used the camera and we found
it easy to use which helped in getting the shots
we needed. We always provided feedback
after filming a scene which was useful for
knowing what was a strength of the filming and
what could be improved on.
 The use of the focus changes in our video
helped us learn how to properly operate
the camera lens and how to make sure the
shots were good quality.
 Overall the filming section of the video was
very useful in learning new techniques that
can improve our shots and also learning
how to use operate the camera efficiently
and with skill.

8. Photography
 DSLR Camera
 For our print product photoshoot we used
the Nikon DSLR which produced clearer
still images which was useful for getting the
best shots possible, which was beneficial
for the close up shots of the artist.
 The camera also worked well with different
lighting styles which was very beneficial for
our group as we shot on location as well as
the studio, the location featured had very
bright natural lighting which produced high
quality images.
 The photography was conducted by all the
members of our group due to our prior
experience and we learned different
techniques for taking photos such as high
shutter speeds to show something moving
clearly
 Overall we produced some very high
quality images die to our prior knowledge of
the subject but we also managed to learn
some new techniques.

9. Camera Equipment/Lighting
 When filming our music video we used a
tripod in order to film static shots were the
camera is stable. This allowed us to focus
on the artist lip syncing as well as focusing
on their hand gestures and facial
expressions.
 For lighting in the studio, we used bright
spotlights that could be easily moved, the
brightness of the shots allowed for harsh
shadows for certain scenes which were
visually appealing.
 At first the lighting was hard to set up but
as time went on we figured out the most
efficient way to set up the lights and the
camera so that the shot looked as good as
possible and there was space for freedom
of movement.
 We used a shoulder mount for a lot of our
moving camera shots, the set up was
difficult at first but the next time we filmed
with the mount it was easy and made for
some really smooth motion in the final
product, we also used normal handheld
shots for other scenes which were difficult
to keep steady without the mount but we
were able to fix that digitally in the editing
stage.

10. Editing - Video
 Adobe Premiere - Our group edited the music video using Adobe Premiere Pro.
I had little experience with the programme but the tools were easy to use and the
interface was simple enough to navigate that I learned a lot of new techniques. Other
members of the group were more experienced and knew the basics of the programme.
I learnt many new features like how to remove sounds from the shots we filmed, lip
syncing was the most difficult but it became easier to do as it went on. I also learnt
many shortcuts to make the editing process easier like C for cut and M for marker
which was useful for adding clips into the timeline. Our group also added effects to the
video using adjustment layers which was a new feature that helped with a lot of the
visual editing as we learnt how to colour correct specific shots without affecting the rest
of the video and how to add a letterbox effect in order to ensure a more cinematic
quality to our video.
 Overall it was a very challenging process, but as the production went on we learnt more
tools and techniques to ensure a high quality product despite our slow start.

11. Editing - Video
 Adobe After Effects – After Effects was a very useful tool when editing our
video, it was easy to use and there were effects that helped increase the overall quality
off our video. We learnt how to stabilise shots digitally that were originally too shaky
due to the handheld nature of the shot. We also experimented with colour and found
RGB curves to be very useful in adding specific colour to the video like making the
blues more sharp and vibrant. The glitch effect used in our music video was done using
After effects and it was difficult but we figured out how to do it slowly in order to ensure
a high quality end product, in the future it would take us less time to add these effects
due to our experience with after effects.
 Overall, editing was very challenging and it did take more time than we initially thought
but we made sure to learn the tools carefully in order to produce a good final product.

12. Photoshop
Construction – Print
 Adobe Photoshop was what each member of our group used to construct our print
products, I learnt many new ways to use Photoshop such as the use of shapes in
order to create the CD disk, I also learnt how to create a glitch effect quickly and
easily using duplicated layers, this saved me a lot of time when constructing the
CD pack. I had prior experience with Photoshop working on previous projects
which meant I could navigate it easily and use shortcuts in order to work efficiently.
 I learnt how to experiment more with fonts, for instance I applied an outer glow
which stood out and I also changed the spacing of the lettering in order to give it
the minimalistic style.
 I learnt a lot while constructing my print products but overall it was easier using
Photoshop due to my prior experience with the programme in previous projects.

13. Evaluation
 Prezi – Prezi is a common tool
used by many due to its ease of use
the quality of presentation it offers.
There are many diverse themes to
choose from that allow your
presentation to be more dynamic and
not bore the audience. There are more
tools that can be used like the use of
embedded videos which avoids the
hassle of links not working properly. I
could include a large amount of text an
images using Prezi without it looking
too visually busy, it is also a unique
tool as the lack of transitions contrast
it from other presentation
technologies. I used Prezi in a lot of
cases such as the Recce, pitches and
print/video case studies.
 Carbonmade – Carbonmade is
a very easy to navigate site that lets
you make a portfolio and it was useful
for annotating images which was
needed when analysing my own print
products. This was my first time using
Carbonmade and it was relatively easy
with simple design choices that made
my evaluation look more professional.

14. Evaluation
 Emaze – Emaze is a very good
looking presentation software that
allows for personal customisation with
the use of different themes and
layouts for the presentation. I have
used Emaze before and it was very
fun to create my presentations on it
due to the ease of use of the tools. I
used new features like the image
effects in order to make the images I
included have a more professional
look. Emaze also automatically
presents my work once its finished
and allows for people to pause it so
they can read along at their own pace
which is very useful.
 Slideshare/PowerPoint –
Slideshare allows me to convert my
slideshows on PowerPoint into a
sharable presentation that looks more
professional. I can also edit my slides on
the website and the tools used on
Slideshare are simple to navigate and
allow for more efficient work. I have used
Slideshare before and it proved to be
very useful when converting PowerPoint
presentations which also show have a
wide range of tools like specific layouts
and themes for fonts to make my
presentation more visually appealing.

15. Evaluation - Blogger
 Blogger is a blog publishing service that I have used before in my AS work. I used
Blogger to publish all my work including the progress and individual planning steps, I
had an easier time using blogger and I started using new features of the site, such as
the sidebar to add links to my group member’s blogs. The customisation of Blogger
allows me to personalise my work and present it in a creative way, it also allows me to
see all my work in order to see if anything is missing from my posts and reflect on my
work.
 I also downloaded the phone app which was extremely effective for work outside of
class as I could upload work quickly and easily from my phone wherever I was. Overall
I enjoyed using Blogger as my previous experience with the site helped enhance my
work.

16. Thank You