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1. Bryce Tychsen – 3 Advice For Building
Relationships With The Media
Marketing is no longer just about creating a good product or service but also about
letting your customers know how they can interact with you. This is why you should
be aware of how much media exposure you have.
Imagine reaching out to a community member, business leader, or influencer in your
industry who could help you reach an above-target audience. Would you like their
help to make some noise for your story or product? You may only get a prompt
response if you’re going about it the right way.
The media is everywhere, and you must be ready to deal with the different levels of
success you can experience when working with this company.
Benefits of Building Business Relationships With Media
Media is a powerful tool that businesses can use to communicate with their
customers and attract new customers. We’ve listed some of the main advantages of
doing business with businesses below:

2. ■ Increased Exposure for Your Business: Building good relationships with media
can help your business to be more visible and accessible to a broader
audience. Your business can be successful through positive media coverage,
leading to increased sales and more customers.
■ Increased Reach for Your Message: When you work with media, you can tap
into a large and influential audience. This allows you to share your message
with many people, which can lead to increased impact and reach.
■ Greater Engagement with Your Customers: When the media and businesses
are aligned, it creates a more interactive and engaging relationship between
the two. This can lead to an increased level of customer loyalty and
satisfaction.
■ Increased Brand Awareness: When you work with media, you can create an
influential and recognizable brand. This can lead to an increase in customer
loyalty and brand recognition.
■ Increased Visibility for Your Industry: Building good relationships with the
media can help you stand out in your industry. This will not get you more
clients but will also help you form partnerships with other industry giants.
Now let’s talk about the three ways Bryce Tychsen recommends for establishing
business relationships with businesses:
1. Develop A Mutually Beneficial Relationship
The media is a business, and you need to be a customer. If you want the media to
cover your event or person, you must show them they can trust you. You can show
them trust by being professional and using the same language and tone as they do.
The media is a powerful tool, and you can use it to your advantage.
The best way to do this is to treat the media with respect. You’re in a position of
power in the media, and you can positively use this power by developing a mutually
beneficial relationship with them. The most effective way of doing this is by being
honest, open, and professional.
So How Do You Do That?
Be honest about your brand’s goals and what it stands for. Showing journalists how
your brand operates can go a long way toward building trust and goodwill between

3. you and the publication or outlet you are working with. You’ll also want to show that
your brand is willing to share information about itself and its competitors to help them
better understand its market position and reach potential customers who may need
to be aware of your existence.
For example, if a reporter calls for a comment on a story about an upcoming event,
don’t say something like this: “I don’t know anything about that.” Instead, say
something like this: “We appreciate your interest in our organisation. We’ll be happy
to provide additional information to help with your story.”
The key here is to clarify that you are interested in helping the reporter out instead of
just ignoring them and hoping they get bored and move on to another story. If a
reporter calls you with questions about an event coming up, take note from these
professionals at Google and tell them where they can find more information.
2. Respect Their Time and Resources
There is no denying that businesses must respect the time and resources of the
media. Newspapers, magazines, and television stations have a vital role in society,
and businesses must be careful not to disrupt their work.
Many businesses think they can avoid disregarding the media, but this is different.
The media has a lot of power, and they can make a significant impact on a
company’s reputation. For example, if a company releases a lousy product, the
media will quickly report on it. This could damage the company’s reputation and
make it difficult to sell products in the future. There are a few important things that
businesses should do when it comes to respecting the media.
■ First, businesses should make sure that their communication is clear and
concise.
■ Second, businesses should make sure that their messages are accurate.
■ Finally, businesses should ensure that their messages are relevant to the
media.

4. 3. Keep Them Informed
Keeping the media informed is vital for businesses as it allows them to stay ahead of
the curve and competitive. The key to keeping the media informed is to have a
proactive media strategy that engages the media regularly. Customers trust
businesses that are up-to-date with the media, and this trust is essential for building
relationships. By keeping media informed, businesses can better target their
marketing efforts and ensure that their messages are heard.
The Bottom Line
Building relationships with the media should be an essential aspect of any marketer’s
day-to-day activities. If you know how to do it well, you’re providing your business or
product with a unique selling point that would otherwise be lost. To build a
relationship with the media, use these three tips as your guide:
■ Develop a mutually beneficial relationship.
■ Respect their time and efforts.
■ Keep them informed.
These may seem like many steps to follow, but your relationships with reporters are
worth the effort. It is a great reward when you get publications to cover your
business and establish thought leadership. Now that you’ve got the gist of creating
effective relationships with reporters, go out there and win them over.