Through gathering feedback from peers, surveys, and social media, the group was able to create a video that satisfied both their target audience and themselves. Audience feedback revealed unintentional elements that added depth, like the actress avoiding eye contact initially. It also sparked new interpretations around themes of death and rebirth that the group incorporated. While one criticism addressed overused landscape shots, the group felt they added needed variety. Color symbolism and ambiguous lyrics allowed for varied individual interpretations, showing the feedback was successful.

1. What have you learnt from audience
feedback?

2. When we all started this project and started the planning,
we all had come up with several different ideas. However
we soon realised that the final products look would depend
a lot on what was realistic and capable of us to be able to
achieve.
A lot of it also came down to what our target audience
wanted from it, as it was their needs and gratifications we
were catering for. We were lucky to enough to be given
several opportunities to connect with who we’d imagined as
our target audience for feedback and research into how we
could improve our final product.

3. Through talking to our peers in class and through audience research with surveys
and social networking sites we were able to create a product that we, as a
group were happy with as well as our audience.
We wanted to create an abstract video which created a mysterious atmosphere
and which left our audiences thinking and interpreting it in their own ways. I
think we were successful with that as when listening to our peers
interpretation of the video we got a wide variety of different ideas. A lot of
things they picked up on we weren’t even conscious of doing for example,
how in the 1st half of the video our actress never makes eye contact with the
audience (looks into the lens) until after the chorus when it looks like she’s
even watching you watch her as she stares right into the camera’s lens. This,
though unintentional added an essence of ethereal and an extra layer of depth
to the story line we wouldn’t have picked up on if not for the audiences
feedback.

4. To make it as effective as possible we agreed on keeping It as minimalistic as
possible relying purely on the beauty of the shots being captured and the
themes that went along with it. This was also to stick to the main
conventions of an alternative music video, meaning we didn’t include lip
syncing, the artist, any text or over the top effects. Although despite the
minimal and subtle use of effects it still seems surreal and dreamlike. Our
audience were quick to notice the binary opposition between the two
locations and mise en scene the bathroom (representing reality) and the
forest (representing the dreamlike state. This then led them onto thinking
as to why she was dreaming this? what she was trying to do? if she was
looking for something, what was she looking for? And led them with lots
of questions which when asking us they found answering themselves with
individual interpretations.

5. Listening to all of their interpretations was very interesting and a lot of them
came up with ideas we hadn’t initially thought of but then when going
back to edit the final touches took into account. One of the main themes
that came up in our audiences interpretations was the idea of death and
rebirth connoted from the shots of the candles alight, being blown out
and a shot where it almost looks like she could be drowning herself in the
bath, as well as the shot with red ink being dripped into the bath and the
final shot where she is standing in a white dress completely wet (white-
purity, innocence and the wetness being from cleansing herself of her
sins). We really liked these ideas and adopted them as our own when
finishing off our project.

6. One of the constructive criticisms we got was that our landscape
shots stuck out a bit too much. However when trying to
replace them we realised that these were exactly the type of
shots we needed in order to add a bit more variety to our
footage and break away for a bit from the shots of our actress.

7. We played a lot with colours on our videos and what they are
supposed to represent and noticed that our audience picked
up really nicely on that. The white dress representing
innocence and purity, contrasting to her green flowery dress
which blended really nicely with the scenery suggesting that is
where she feels most comfortable at one with nature and her
surroundings. The red ink representing either blood or
passion depending on how you interpret the video. The black
ink representing death and the overall blue tint to our video
adding a layer of ambiance and eeriness to the atmosphere.

8. What was really nice about our feedback was that no one had the
same thing to say, it was all left up to the individuals interpretation
which worked really well with the music as well as the lyrics are also
quite abstract. Overall I’d say that our feedback was very positive
and we successfully targeted the audience we had hoped here are
some of the comments we got from feedback on youtube and
facebook.
• Ronnie Zubic-Nahvi rah this is wikid
• Cheree Houston This is reallyyyyy good and the song is beautiful xx
• Angelina Jesson siiickk!! Looks really cool and the song is beautiful xxx
• Olivia Ruth Spencer this is seriously really good well doneeee guys
• Billie Wackrill it's done so well! love it xx
• María Samuel that was amazing well done xx
• Serena Paget ahh excitingg