A LEVEL MEDIA G322

1. INITIAL IDEAS

2. PHOTOGRAPHY
 SHOT TYPE
OPTION 1- EXTREME LONG SHOT- ( slightly low angle)
OPTION 2- MEDIUM SHOT- people in a rehearsal
MISE EN SCENE
SETTING- Theatre
In the background of the shot- a theatre with audience seats, in the foreground-a performer on the stage.
(I have contacted a teacher at my school about our partnering theatre, The Old Rep and if I am able to have a photo-shoot- this
email will be attached on my blog post.)
ACTING
The model in my shot would have very upright posture to make them seem confident and proud, they would be looking out to the
audience as if dreaming and waiting to be able to perform on the stage.
 COSTUME- FRONT COVER
 OPTION 1- Fur coat, suitcase as a prop, high heels (big stagey shot)
This type of costume is part of the iconography within my genre as it is regularly used.
This however my have an oppositional reading as the subject may be seen to be cocky, rich and obnoxious, this is not what I
want to create.
 OPTION 2- Jeans, shirt and flats (casual shot)
The preferred reading of this would be to make the stage out to be their home, show them as relaxed and happy however the
oppositional could be that they do not care for their job as they are in their ‘slobs’.
 OPTION 3- Dance Kit (as if in rehearsals)
Shows the profession, preferred reading- they are hard at work. Also links to the iconography.
LIGHTING
I hope to have a spotlight on my subject, that will be the key light on my photography, the house lights will be up slightly in the audience and
a back light to show the subject.
FRONT COVER

3. PHOTOGRAPHY
SHOT TYPE
OPTION 1- LONG SHOT- (West End Strip)
OPTION 2- LOW ANGLE- (theatre signs of shows)
OPTION 3- LONG SHOT-EXTREME LONG SHOT- ( inside theatres)
OPTION 4- MEDIUM SHOT- (in rehearsal shot)
MISE EN SCENE
SETTING- Theatre/West End
I cannot really control the things in the setting as I am just going
to take several pictures in London of the theatres and the strip.
Musical Theatre rehearsal- at my theatre company or at school
LIGHTING
My key light will be from the natural lighting outdoors
CONTENTS DOUBLE PAGE SPREAD

4. PHOTOGRAPHY
COSTUME

5. GENRE CONVENTIONS
TYPOGRAPHY-
I plan to use the font stereotype within my genre which is the ‘lights’ font you
can see on the right. I plan to use it on my front cover.
IMAGES
I will conform the stereotypes within the musical theatre genre by using
images of the theatre and performers in rehearsals- this will also be shown
through the costumes.
COLOUR SCHEME
The iconography of colour within my genre varies from the occasional black
and white, dark colours for the more morbid shows and usually very bright
colours for the eccentric clothes. Within my magazine I intend on using a
variety of these also as different colours will reflect the mood of the shows
and music within the shows.
CONTENT
As there aren’t many magazines with the same genre a stereotype has not
really been formed however my magazine will include stories you would
expect to find if you bought a musical theatre magazine and these are
stated on the next slide.

6. CONTENT
With my audience having the psychographics of an interest or passion within musical theatre but part of my audience having a lust for
performing themselves- this will affect my content. I plan to include musical reviews, top 10 musicals of the month, MT star interviews but
also include articles on things such as how to use your voice safely, vocal tips, fitness tips, a day at vocational school, audition tips and
things that people who are training or enjoy musical theatre themselves would be interested in.
STORIES
LONDON GETS KINKY!
Killian Donnely, Matt Henry and the cast of Kinky Boots have hit London with a pile of Drag Queen sas receiving some incredible ***** reviews.
This story will be a review of my own and possibly be my double page spread article.
Kinky Boots is currently at the Adelphi Theatre in London and from my questionnaire, people said they wanted reviews on up and coming shows
in the West End.
THIS MONTHS TOP 10 MUSICALS
Also a potentially the double page spread article. Containing quotes from reviews and synopsis’ of the Top 10 Rated musicals. Within this I could
use Musicals Across the Decades or Jukebox Musicals so that I can talk about the music styles to ensure I might the musical criteria. Top 10
Musicals was an option on my contents question of my questionnaire and had a large number of responses.
IN THE HEIGHTS PULLS IN AT KINGS CROSS AND TAKES TO LONDON BY STORM
This would be a review on In The Heights, that I recently saw. I loved it a lot and therefore feel I could write a good article on it and will
contemplate using it for my DPS.
A DAY IN THE LIFE OF AN ARTS ED STUDENT
I intend on using a story like this as my audience said they are interested in training or going to Vocational School, ‘A Dayin the Life’ would give
people an insight into what its like at Vocational School- this will be a story in my contents page.
BROADWAY FIND NEVERLAND
Finding Neverland written by Gary Barlow starring Glee Star Matthew Morrison arrives in Broadway and receives amazing reviews.
This would meet my questionnaire responses of up and coming musicals in Broadway.
THIS YEARS OLIVIER NOMINEEES
This was also a popular response from my questionnaire. I can research into the Olivier nominees and write a single age article on the
nominations and awards.
HOW TO SUCCEED IN THE INDUSTRY
My top tips on how to survive and succeed in the industry, what I have learnt and can research to find.

7. CONTENT
With my audience having the psychographics of an interest or passion within musical theatre but part of my audience having a lust for
performing themselves- this will affect my content. I plan to include musical reviews, top 10 musicals of the month, MT star interviews but
also include articles on things such as how to use your voice safely, vocal tips, fitness tips, a day at vocational school, audition tips and
things that people who are training or enjoy musical theatre themselves would be interested in.
STORIES AND COVERLINES
KILLIAN DONNELLY TELLS US ABOUT HIS PERFORMANCES IN MEMPHIS
AND KINKY BOOTS
Also a response from my questionnaire, an interview with industry professionals.
BEST RATED VOCATIONAL SCHOOL
‘the best places to study Musical Theatre AND the top tips on how to gain a
place’
THE BANTER PAGE
The banter page is a page including quotes from songs in musicals and jokes
about musicals and musical theatre
LAMDA STUDENTS HIT LONDONS FRINGE WITH ‘THE PLAY THAT GOES
WRONG
ROCK MUSICAL,SPRING AWAKENING HITS BROADWAY WITH WOPPING 5
STAR REVIEWS

8. DPS
STORIES
KINKY BOOTS- Review
Killian Donnely, Matt Henry and the cast of Kinky Boots have hit London with a pile of Drag Queen sas receiving
some incredible ***** reviews.
IN THE HEIGHTS- Review
Latino pop, rap, hip-hop music
THIS MONTHS TOP 10 MUSICALS
Also a potentially the double page spread article. Containing quotes from reviews and synopsis’ of the Top 10 Rated
musicals.
JUKEBOX MUSICALS IN THE WEST END
Review and synopsis
American Idiot- Green Day
Beautiful- Carole King
Close to You- Burch Bacharach
Mamma Mia- ABBA
Jersey Boys- Jersey Boys
Let it Be- The Beatles
Motown- Classics
Thriller- Michael Jackson
Sunny Afternoon- The Kinks
MUSICALS ACROSS THE DECADES- IN THE WEST END
Reviews and synopsis
Funny Girl- 1910’s
Memphis- 1950’s
Gypsy 1960
Billy Elliot- 1984-1985
In the Heights- Today

9. TARGET AUDIENCE
The demographics of my target audience vary. However all my audience have the psychographics of an
interest in musical theatre and possibly a desire for a career in Musical Theatre. My magazine will be
targeted at people around 15-25- teenagers and young adults, as from my questionnaire results, my
audience are interested in going into training to be in musicals. Because of this I will use articles on
training to appeal to my primary target audience- however the secondary audience can be of any age as
anyone at any age can have an interest in musicals. My other articles therefore will appeal to my primary
and secondary audience and will include reviews on musicals and the music used in musicals, musical
awards, etc. I plan to target my primary target audience by including content on industry tips and a day
at vocational school and the other audiences, by including articles on musicals.
By design, I plan to make a sophisticated magazine it will not include any juvenile san serif fonts and
pastel girlie colours, instead I will use black, white , Burgundy and darker shades of colours so that is
very stylish to appeal to an older audience and give my magazine a more sophisticated look. I can afford
to make my magazine to a high quality as I am charging around £3. I can afford to charge this much as
my audience said they would pay £2-£2.99 but because I have very little competition in Britain for my
magazine.