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Im2.12 the new frontier: participatory and social media production

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Im2.12 the new frontier: participatory and social media production

  1. 1. the new frontier:participatory& social mediaproductionINTEGRATED MEDIA 2.SEMESTER 2, 2012Kyla BrettleRMIT University 1
  2. 2. IM2 | SOCIAL MEDIAPRODUCTIONPROD TASK 1 - Online Identity ProjectPROD TASK 2 - Design a Participatory project 2
  3. 3. Todaywhat is a participatory project?a walk through project My Tribe(v1)My Tribe evolves (v2) 3
  4. 4. Part 1‘user generated content’ and theparticipatory project 4
  5. 5. How do we respond to participatory culture?s prod-users who is knowledge communities the user and users as user who the content producer? read and write culture generated makers and generatorss emergence culture lean forward storytelling ‘the people formally known as the audienc end of the expert peer production prosumers users curate paradigm and distribute Web 2.0 content 5
  6. 6. Key Questions ... traverse and work effectively in this media landscape? embrace the paradigm shift and its impact on our role? develop project that engage with people in meaningful ways? And how does all this fold back into our practice? 6
  7. 7. What is a participatory project? a project that solicits and draws on user generated content/media for the purposes of creative storytelling and developing collaborative, socially engaged experiences and features 7
  8. 8. What is a participatory project? 8
  9. 9. Victorian bushfires 9
  10. 10. The Making of Modern Australia 10
  11. 11. SoundTransit 11
  12. 12. The Corner 12
  13. 13. Short Docs Challenge 13
  14. 14. Birdland 14
  15. 15. Part 2My Tribe (version 1) as a publicparticipatory project 15
  16. 16. A walk through My Tribe 16
  17. 17. Project map Controlling idea: community; belonging; social identity Public call forABC Radio mediaNational contributions360oDocumentari prod FBes blog RMIT SMP TagsScreening TwitterOnline feature ABC Pool primaryBroadcast outcome Secondary outcome 17
  18. 18. My Tribe (v. 1) launched 2010 18
  19. 19. Unusual responses to the brief 19
  20. 20. Pathways through content 20
  21. 21. Momentum via outcomes 21
  22. 22. Redistribution via Facebook 22
  23. 23. Community engagement 23
  24. 24. Principles & PatternsJourney and Destination 24
  25. 25. Principles & PatternsOrder and Chaos 25
  26. 26. Principles & PatternsIncentive and exchange 26
  27. 27. Principles & PatternsSocial complexity 27
  28. 28. Part 3My Tribe evolves ... 28
  29. 29. My Tribe changes ... from one-off project ... to ongoing project ecosystem from servicing the broadcaster... to servicing the user from single investor... to collective of stakeholders the project ‘assets’ not media - engaged community and set of relationships 29
  30. 30. My Tribe (version 2) 30
  31. 31. Project sponsors 31
  32. 32. Education partners 32
  33. 33. My Tribe: Journeyseducation groups sponsored projects Course group ‘Radio SOCIAL Project - ABC 360:  Production’ ‘Best Feature’ MEDIA SUB SUB GALLERY GALLERY Course group ‘Social Project - Fed Sq  Media CENTRAL ‘Urban Screen’ SUB GALLERY SUB GALLERY GALLERY Course group Project - NonFiction ‘Sociology’ now non-fiction PARTNERS stories SUB FORUMS SUB GALLERY GALLERY 33
  34. 34. Week4 workshops W1. your current Online ID W2. your desired Online ID W3. Sites & Services your ID should use W4. Communities your ID should belong to W5. Your content & interactions: on ABC Pool and on Twitter W6. PRESENTATION! 34

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