The document discusses marketing techniques used in a movie poster. It notes that mentioning an award-winning director builds credibility. The poster prominently features the main character from the trailer to develop branding consistency. Font, graphic style, and color scheme are also consistent between the poster and trailer to clearly associate them and attract the target action-oriented audience. The poster provides the film's release date to inform interested customers.

1. Mentioning that the
director of the film is award
winning, this is a strong
marketing technique for
customers who are not
aware of there directors
name, knowing they’re
award winning is reassuring.
The main image of the
poster is the protagonist
character from the trailer.
This develops a strong
brand identity between the
promotional adverts for the
film, the trailer and poster
products.
The text is the same font
and uses the same graphic
style as the official trailer.
This shows the audience
that the poster is clearly an
advertisement as both of
them are linked.
Colour red white and black
are also a reoccurring theme
through the texts in the
trailer. The marketing tam are
trying to attract the audience
by using action related
themes and fonts. This
particular colour scheme
makes the title of the film
stand out.
The poster add information
for the release of the full
film, interested customers
will want to know when
they can view it.
The poster features a clever
design in which the poster is
made to look cracked by the
female characters face. This
could be used as a
connotation of the action
based within the crime film,
and the damage the actress
goes through during the
storyline.