Help your customers solve problems. You don’t need to scare them. They will scare themselves. If they are compelled to buy, they already have a pain and they need a solution.
Help your customers solve problems. You don’t need to scare them. They will scare themselves. If they are compelled to buy, they already have a pain and they need a solution.
To those who would like to have a copy of this slide, just email me at martzmonette@yahoo.com and please tell me why would you want this presentation. Thank you very much and GOD BLESS YOU
An assignment that I did for a PhD course. It introduces basics of reflective teaching. The forms indicated here were taken from Town High School District 214 website, and you can retrieve them from and reach more information on these techniques at http://www.d214.org/human_resources/observation_techniques_and_forms1.aspx
The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?"
How a candidate differentiates themselves in the market is central to Personal Branding.
Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling.
Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues.
This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?"
To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals:
Sydney (02) 8877 8777
Melbourne (02) 9938 7100
For Employment Opportunities go to www.pmpconnect.com
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
Understanding the Psychology of Consumer Decision.pdfVimpexCambodia
In the highly competitive business world of today, it is not just important, but necessary for the success of any organisation to understand how consumers make decisions. Consumer behaviour is complicated, and there are a lot of things that affect what decisions and preferences they make.
Consumer decisions are made based on a lot of different things, both inside and outside of the person making the choice. By understanding these factors, businesses can learn more about what consumers want, why they want it, and how they like it.
This lets them tailor their goods, services, and marketing efforts to meet those needs.In the parts that follow, we’ll talk about the important factors that affect how consumers make decisions. Finally, we’ll talk about ways that businesses can influence consumer decisions.
We will also talk about the ethical considerations that organisations should make to build trust, keep customers coming back, and make sure their business practices are sustainable.
Apply the science of decision making to improve the effectiveness of your communications. This is helpful for web sites, brochures, political campaigns, and all forms of advertising and communication. Get a competitive advantage in your communications.
To those who would like to have a copy of this slide, just email me at martzmonette@yahoo.com and please tell me why would you want this presentation. Thank you very much and GOD BLESS YOU
An assignment that I did for a PhD course. It introduces basics of reflective teaching. The forms indicated here were taken from Town High School District 214 website, and you can retrieve them from and reach more information on these techniques at http://www.d214.org/human_resources/observation_techniques_and_forms1.aspx
The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?"
How a candidate differentiates themselves in the market is central to Personal Branding.
Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling.
Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues.
This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?"
To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals:
Sydney (02) 8877 8777
Melbourne (02) 9938 7100
For Employment Opportunities go to www.pmpconnect.com
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
Market smarter from the point of choice #pointofchoiceJennifer Morrow
Be a smarter marketer when you focus your marketing at the point of choice. This webinar guides you to the essential elements that will help you be a more effective marketer. Branding, design, messaging all work together to grab attention and inspire response.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
Understanding the Psychology of Consumer Decision.pdfVimpexCambodia
In the highly competitive business world of today, it is not just important, but necessary for the success of any organisation to understand how consumers make decisions. Consumer behaviour is complicated, and there are a lot of things that affect what decisions and preferences they make.
Consumer decisions are made based on a lot of different things, both inside and outside of the person making the choice. By understanding these factors, businesses can learn more about what consumers want, why they want it, and how they like it.
This lets them tailor their goods, services, and marketing efforts to meet those needs.In the parts that follow, we’ll talk about the important factors that affect how consumers make decisions. Finally, we’ll talk about ways that businesses can influence consumer decisions.
We will also talk about the ethical considerations that organisations should make to build trust, keep customers coming back, and make sure their business practices are sustainable.
Apply the science of decision making to improve the effectiveness of your communications. This is helpful for web sites, brochures, political campaigns, and all forms of advertising and communication. Get a competitive advantage in your communications.
Different generations, Different purchase decisionsSKIM
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
New Paradigm for Business: Purpose, People, & Profits in the Technology AgeShalini Bahl
This presentation was made at the MSBDC 17th Women Business Owners Conference for which I was the keynote speaker. The theme was defining the new business paradigm that combines mindfulness with marketing strategy and social media for maximizing stakeholder value. The new paradigm connects inner purpose with innovations in marketing and technology to empower business owners to build their tribe of people comprising consumers, partners, and even competition who share a common vision, passions, and beliefs so every one benefits from the collaboration.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
11. “A brand is a living
business asset, brought
to life across all touch
points. Which, if
properly managed,
creates identification,
differentiation and
value.”
Interbrand
12. • Encourages people to
choose our product over
others…
13. • Encourages people to
choose our product over
others…
• …And continue to choose
us no matter what…
14. • Encourages people to
choose our product over
others…
• …And continue to choose
us no matter what…
• …and ultimately enables us
to charge a premium
34. 1. Be Authentic
2. See Social Media For What It Is, Not What It
Isn’t
3. Develop a Social Media Strategy
4. Take Action!
5. Trust Your Instincts
35. Dr. Patrick Mahaney
◦ patrick@patrickmahaney.com
◦ www.patrickmahaney.com
Dr. Janice Elenbaas
◦ janice@luckydogcuisine.com
◦ www.luckydogcuisine.com
Editor's Notes
A great brand starts from within. Be clear about who you are and what you stand for. This becomes a filter for everything that you do. Consider putting in a couple of favorite brands and mentioning that their power comes from their authenticity – it makes it so much easier to relate to the brand, because you believe and trust it. Possibly: Lululemon (everything is about health and wellness), Disney (everything has that genuine magic and excitement), Moet & Chandon (truly authentic, luxurious champagne). The easiest way to achieve this authenticity in your brand, is to look within – understand your values and be true to them.
Becoming a vet
Combining with love of getting outdoors and staying fit
My progressive practice, TV shows, etc.
So what are my values? Well… [doggy story]
And [cooking story]
Background story: chiropractor + love of dogs + love of food + stress and sidetracked through kids / divorce, Storm’s illness, hot spots etc. Which all led to my current values, which I describe as X,Y,Z This is, and I am, Lucky Dog Cuisine. I want people to feel good about serving my food. I want people to feel the joy of eating and feeding and sharing food with others…
Emphasise: ‘ living ’ – constantly evolving, not something you create and execute. As the world and the market changes around you, your brand needs to evolve as well to stay relevant. It is also living in the sense that people (customers) interact and discuss the brand without me in the room – particularly with the prevalence of social media today. I have limited control over how it is talked about in these circumstances, but if I am clear and simple in my brand promises, then hopefully I can guide positive brand experiences and positive discussions. But the point is, it lives beyond me and we have to accept that. ‘ Business asset ’ – it is just that, an asset. Intangible though it is, it still needs to be managed as an asset – it helps people identify us, believe in us, quickly understand why we are different, whether or not their values align with ours and ultimately whether or not they should buy, or continue to buy our product. ‘ Value ’ – yes, this means $ for us (of course – it’s a business). But value is a flexible term: you must also think about it from the perspective of the customer – the value I provide to them is the joy that they have of knowing they are doing the best for their dogs, knowing that they are contributing to a healthy and long relationship with their dogs. Value exists on both sides of the equation – on the buy side AND the sell side. Brand helps prospective customers to understand that value proposition.
Firstly, it drives choice. If people know who we are and what we stand for, then it makes it easier for them to choose us. Familiarity goes a long way. Imagine you’ve never had a glass of cola before, and you had a choice between Coca-Cola or store brand – which do you think you would want to try first? Exactly.
Secondly, it drums up loyalty. Coca-cola has continued to grow throughout the recession – testament to the strength of the brand. Our Lucky Dog brand has helped us to achieve phenomenal retention rates as well. So long as we continue to deliver on our brand promises (joy + love), then people don’t like to leave us
Thirdly, it of course allows us to charge a premium – because people see the value in the joy that our product provides.
I thought if I built at online presence, I would drive sales. Not so
Maybe clichéd, but it really is about relationships – I changed my mindset toward it and started using it as a way to connect and communicate with like-minded people It goes both ways – customers can connect with me and better understand my values, and I can connect with customers to better understand their values Also keeps my finger on the pulse of the industry – I see the way the market talks about dog food and their dogs. I know their concerns and it helps me respond With this mindset, I was able to be introduced with Patrick Helped me to relax. Now that I understand what it is, and my expectations are aligned, I don’t get stressed out or angry anymore.
Another way to think about brands, is as though they are ‘experience ecosystems’. Example: Wholefoods, you experience through online, WOM, in-store, etc. etc. All these different experiences create an overall perception of a brand. Creating consistent experiences is key to a strong brand, whether it be online or in store. You need to ensure that your use of social media is not isolated and that it complements everything else you do. For example, initially when we tried to educate customers through twitter and got no resonance, we realized that this is because it’s not aligned with people’s expectations of our brand. If we are about joy and love, then ramming doggy cancer stats through twitter is not going to resonate very well at all. Twitter / Facebook / SM in general is another outlet and you need to be consistent with the experiences that you provide through them. We adapted, and now instead of saying how our grade of beef meets criteria x,y,z, I will tweet that ‘the house smells amazing while I’m cooking up a batch of beef and barley’. This implies quality and it also communicates in a way consistent with family cooking and love. This was a huge finding for me. Use that brand as a filter to decide how to get your messaging across.
My advice? Have a strategy. Have a plan about what you want to achieve from social media. Saying ‘I should be there’ is just not enough to justify investing in the presence. What are your objectives for being in the space? Where are your customers and therefore which tools should you use? For me, my plan became threefold: To connect with like-minded people first and foremost. Whether they are prospective customers, prospective partners or just dog lovers, it really doesn’t matter to me, they all help me develop my business To keep my finger on the pulse – to stay connected To give my customers an extra channel to contact me with questions. It’s a reality of business today that customers want to be able to interact with businessses in any way they should choose. This presence gives them an extra opportunity
Articulate your objectives For me it was to seek like-minded people, f\\or you it may be different Getting your client base, seeing what people want, finding out where they get their information from, or where they found out about your company.
Identify target audience - Personify them, create a typical profile of your user and then craft your messaging to suit. When you type your message, consider how that person would receive it.
Converse in a human way: Cardiff crunchy images of eyeing food Janice talking about how the house smells great and of turkey from cooking the dog food. Gets across healthy nutrition + love of food and cooking for others. I learned the hard way that ‘educating’ doesn’t work – we have to find more joyful and human ways of communicating our values Ultimately, our social media strategy helps us to engage with people with similar values, and helps customers reaffirm that their values align with our brand’s values. It provides reassurance and generates loyalty as they consolidate their belief in our product
Respect your audiences’ time They have a lot of other things they read, you have to provide value with each post. Post too much and they will cease to pay attention.
Respond in real time / Demonstrate you care Set a personal response time rule for yourself and stick to it (e.g. 24 hrs/48 hrs)
Lack of interaction doesn’t mean no one’s listening The majority of online personas are ‘lurkers’, don’t give up – they may form a critical part of your future client base. However, do ensure that the content of your posts is consistent with your brand promise – remember the experience ecosystem?
Words are not the only tool – be visual where it makes sense Appropriate profile photos help to humanize you and make you easier to relate to. How to define appropriate? Consider your brand as a filter Seasonal comments are also powerful
I’m not an expert, it’s taken awhile to establish something that works for me and my business. It probably will for you too. Expect an iterative process
Social media is constantly evolving, and you so should you
If appropriate
Share testimonials – a recommendation in someone else’s words is more powerful than you saying how great your product is. Encourage others to share their stories