Chevrolet is a division of General Motors that was founded in 1911. It produces automobiles and is headquartered in Detroit, Michigan. The presentation discusses Chevrolet's product line, which includes cars like the Spark, Beat, Aveo, Tavera, Optra Magnum, Cruze, and Captiva. It also covers Chevrolet's pricing, packaging, promotion, distribution channels, and social responsibility initiatives. The marketing mix and features of specific models like the Captiva and Beat diesel are described in detail.

1. Marketing Presentation
TOPIC-”Marketing-mix of Chevrolet”
Presented by
AMIYA KUMAR SAHOO
Innovation –The Business School
PGDM-T-3
Group-A

2. Chevrolet
 Type-Division of General Motors
 Industry-Automotive
 Founded-November 3, 1911
 Founder(s)-Louis Chevrolet,William C. Durant
 Headquarters-Detroit, Michigan, U.S.
 Products-Automobiles
 Parent Company-General Motor Company

3. Company management
President and CEO
Duane R. Paddock
Board of directors
1)Stephen Girsky
Director, Member of Finance & Risk Committee
2) Erroll Davis Jr.
Union Pacific Corporation
3)Carol Stephenson
General Motors Company

4. Product line Company deal with
1 .ADVANCED DESIGN CENTER
2 .MANUFACTURING AND ASSEMBLY PLANTS
3. ADVANCED TECHNOLOGY VEHICLES
4. CORPORATE AFFAIRS

5. Different Brand Company deal with
 BUICK
 CADDILAC
 CHEVROLET
 GMC
Total Turnover
In 2010- 139,916 vehicles
In 2011-
TOTAL-4.76 millions vehicles
In INDIA-111,056 Vehicles
In America-1,775,812 Vehicles

6. Chevrolet Model
Car Model
 Chevrolet Spark
 Chevrolet Beat
 Chevrolet Aveo U-VA
 Chevrolet Aveo
 Chevrolet Tavera
 Chevrolet Optra Magnum
 Chevrolet Cruze
 Chevrolet Captiva

8. Features of Chevrolet Captiva
ExteriorFeature
 Stylish To The Fore
 Stylish Alloy Wheels
 Integrated Air Dam
 Outside Mirror with Turning Indicators
Interior Feature
 Music At Your Finger tips
 Refined Look
 Genuine Leather Upholstery
 Adjustable Front Arm Rest
 Rear Arm Rest With Storage

10. Chevrolet Beat diesel features
 Advanced engine design, engineering & packaging.
 Combination of features and engine components package
that provides improved performance.
 Rigorously tested & proven in extreme Indian road and
climatic condition.

11. Price-mix of Cheverolet
 Model Name Price
Chevrolet Spar Rs. 3,27,55
Chevrolet Beat Rs 3,63,450
Chevrolet Aveo U-Vz Rs. 4,20,150
Chevrolet Aveo Rs. 5,97,745
Chevrolet Tavera Rs. 6,47,974
Chevrolet Optra Magnum Rs. 7,50,122
Chevrolet Cruze Rs. 12,20,097
Chevrolet Captiva Rs. 18,37,892

12. Packaging of Chevrolet
 Really automobile have no packaging. Still it needs safety
at the time of transportation.
 So Chevrolet transports its car with the help of Car hauler.
 Car hauler is one of those machines which transport cars
and other machinery from one place to another.

13. Promotional mix
a) Here the target audience is the couple.
b)The thought behind the advertisement is to attract the
couple for selling the car $ allowing them for a tour
package in gurugaon
c)The message reflects that Chevrolet beat diesel will
launch to market on 27th July $ then who will buy the
car would be provided a family tour package in gurugaon
and for this the wife of that person is excited and she is
making so many plan to enjoy.

14. Contd…
d)According to me television is the effective medium to
communicate because through TV the customer can hear
and watch the ad and the emotional attachment towards
brand reflect through this.
e) Yes the sales promotion is associated with it as the
company providing a family package at free of cost to
gurugaon with hotel facilties, pizza, $ visiting many
important places

15.  VALUE MATRIX
 Public RelationPUBLIC RELATION
ACTIVITY.docx Activity
 PACKAGING
 SALEMAN DATA

16. Social Responsibility
 Community
 Diversity
 Environment
 GM foundation
 Safety
 Financial Assistance

17. Distribution channel
Manufacturer (GM INDIA)
Chevrolet (Chevrolet sales India pvt. Ltd)
Dealer

18. Practical Activity
Name of the consult sales head-Manoj Mishra
Address-A/62, Nayapalli, BBSR
Tel phno-0674256393
Job Profile
Sales head (Chevrolt)
↓
Assist Sales Manager (Tata motors, Phulbani)
↓
Team Leader (Chevrolet)
↓
Sales Consultant (Chevrolet)
↓
Sales Co-ordinator (Chevrolet)