Download to read offline
Uploaded byWillem Sodderland
The rise of Word of Mouth vs. Ethics & Advertising Law
The document discusses the concept of word-of-mouth marketing, highlighting its effectiveness as a communication strategy that encourages consumer conversations about products. It cites statistics indicating that 84% of global consumers trust recommendations from friends and family, with this trust increasing over time. The content also mentions the role of social marketing and branded conversations in driving consumer engagement.
More Related Content
Similar to The rise of Word of Mouth vs. Ethics & Advertising Law
The rise of Word of Mouth vs. Ethics & Advertising Law
- 1. www.buzzer.biz Buzzer©2009-confidential The Business ofBuzz (de consument als reclamebureau) Willem Sodderland Founder & CEO slideshare.net/sodderland/reclame2014 @sodderland #buzzable
- 2.
- 3.
- 4. www.buzzer.biz Buzzer©2009-confidential 150.000 Buzzers, 200campaigns, 6 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
- 5. www.buzzer.biz Buzzer©2009-confidential The Essence ofMarketing. Advertising makes people curious1 Product experiences create word of mouth 2 Word of Mouth makes curious people comfortable to buy3
- 6.
- 7. www.buzzer.biz Buzzer©2009-confidential Creating Conversations Help, mybaby is shrinking !
- 8.
- 9. www.buzzer.biz Buzzer©2009-confidential Trust in Wordof Mouth Sept. 17, 2013 – New York – Eighty-four percent of consumers around the world say they trust word-of- mouth recommendations from friends and family. Trust in word-of-mouth recommendations increased 6 percentage points since 2007.
- 10.
- 11.
- 12. www.buzzer.biz Buzzer©2009-confidential Social is nietaltijd okselfris
- 13.
- 14.
- 15. www.buzzer.biz Buzzer©2009-confidential May the buzzbe with you. slideshare.net/sodderland/reclame2014 @sodderland #buzzable willem@buzzer.biz www.buzzable.biz (blog) www.buzzer.nl Willem Sodderland Founder & CEO