The document discusses media monopolies and consolidation, noting that a few large corporations like Time Warner, Disney, and News Corp control many media outlets. It also discusses the controversies of media monopolization, including reduced variety of views, more censorship of issues, and higher prices. The document specifically focuses on News Corp, which is run by Rupert Murdoch and his son Lachlan, and how Murdoch is considered a powerful media mogul as the head of a large multinational media conglomerate.

1. Michael Ellis

2.  This is the idea of the narrowing control of
all media text by corporations.
 There are several media monopolies
including, Time warner, AOL, Walt Disney,
Viacom, And News corp.


3.  There is controversy in the idea of media
monopolisation in that it will make a lack of
verity in the medias, more censorships of
certain issues and higher prices of media
content.

4.  News corp are a media institution responsible
for companies(subsidiaries) such as The sun,
Foxtel, Mercury, The Times And Fox Sport
 Run by Rupert Murdoch(Executive chairman)
and Lachlan Murdoch(Non executive
chairman) They are a multinational news
corp spreading through countries such as
America, England, Australia, Japan, and
Indonesia.

5.  Rupert Murdoch is a Media mogul
 Media moguls are people who control media
enterprises whether through personal
ownership or dominant positioning in the
company.
 Rupert Murdoch runs News corps and
all It’s subsidiaries.

6.  Theories such as The hypodermic needle
theory and Two step flow theory would
suggest that this is a negative as if only one
opinion is expressed to a mass audience it
will become the one the majority of people
believe, limiting public opinion.
 It would also make a lack of original content
in the media which could destroy the
industry.