The document discusses how a media product called "Simply Pop Magazine" uses conventions of real pop magazines to attract its target audience of 14-19 year old females. Key conventions included bright colors, cover lines advertising articles, pull quotes to intrigue readers, and many images with little text based on audience research. The magazine would be best distributed by IPC, which has experience with iconic magazines like NME and does not currently have a pop magazine.

1. EVALUATION Jessica Thorpe SIMPLY POP MAGAZINE

2. SIMPLY POP MAGAZINE

3. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS The masthead of my magazine uses conventions of real media products. This is because it clearly establishes the genre of the magazine. This is a convention often used by Pop magazines currently on the market.

4. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I added cover lines and a sell lines, which are usual conventions for magazines, especially pop ones. The cover lines indicate some of the articles to be featured inside and the sell line is a final attempt to get the reader to buy it.

5. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I used a drop cap in my double page spread, which is a usual convention to find in a pop magazine.

6. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I advertised my main article by making it stand out. I did this by using bright colours and adding a box around the text. I also decided to add a border around the box to make it even more eye-catching.

7. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I added a pull quote which is what you will find in most magazines, it intrigues the reader as to what you can expect to read in the article, making you want to read on.

8. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I added a slogan underneath the masthead of my magazine, which gives it more of an identity.

9. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I added the usual convention of the date, price, issue number and price tag. I decided to put mine in the top left hand corner because it thought it would make good use of the space.

10. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I included an editors article, because that is a feature in nearly every pop magazine.

11. HOW MY MEDIA PRODUCT USES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS I added a pug on my front cover, like other pop magazines. I used the idea because it adds variety to the Page, and also attracts the eye to what is inside.

12. HOW MY MEDIA PRODUCT DEVELOPS FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS The title of my contents page develops forms and conventions of real media products. This is because I adapted the variation on having the standard ‘contents’ title, and added ‘inside the mag’ but developed the idea by inserting the title of my magazine above it.

13. HOW MY MEDIA PRODUCT CHALLENGES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS The majority of Pop magazines have more than one image on the front cover of the magazine. I chose to take a simplistic route when designing and producing mine because I wanted the exclusive article and image to be the main feature on the page .

14. HOW MY MEDIA PRODUCT REPRESENTS PARTICULAR SOCIAL GROUPS – THE FRONT COVER I have chosen to compare my magazine front cover with this one of ‘top of the pops’ because both people in the images are wearing neutral colours to contrast with the very bright and bubbly colour scheme. These images represent normal people as they are wearing normal every day-to-day clothes, which people who listen to pop music are. The clothes are also mainstream which makes it the most popular, and pop music is also mainstream and represents pop listeners social groups. Also by inserting a heart into the masthead of my magazine, makes it appeal more to the social group of girls, which is what I intended to do.

15. HOW MY MEDIA PRODUCT REPRESENTS PARTICULAR SOCIAL GROUPS – THE CONTENTS PAGE I feel that by having a more girly based colour scheme in the contents page, continuing on from the colours in the masthead of the magazine, makes it easily recognisable with the social group of girls. The heart in the title and the italic writing also presents girls. This is because stereotypically this is what appeals to them.

16. HOW MY MEDIA PRODUCT REPRESENTS PARTICULAR SOCIAL GROUPS – DOUBLE PAGE SPREAD I think I have again presented the social group of girls who like to looks at pictures of their favourite artists inside the magazines. As you can see, from comparing it with a ‘Top of the Pops’ double page spread, they have a large dominating picture and various others on the page. I decided to incorporate this into mine. This is mainly because when I did my target research it came back that they would prefer to see more picture with little text .Also the colour purple, represents girls and also represents pop because it is a fun, bright colour. They both also have interviews with famous artists which is what girls expect to see in a pop magazine.

17. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE MY MEDIA PRODUCT I don’t think that Bauer would be a suitable magazine to publish my music magazine. This is because they specialise in women's chat magazines such as ‘Heat’ and ‘Closer’. Although they do publish ‘Q’ magazine, which is a very successful indie genre. I don’t think that Bauer would be able to market my magazine accordingly, because they aren't experienced in dealing with the pop genre.

18. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE MY MEDIA PRODUCT The BBC Magazines publish ‘Top Of The Pops’, so I think they could be a contender to publish my Pop Magazine. However, other magazines that they publish include, ‘Robin Hood Adventures’, ‘Tweenies’ and ‘Learn with Bob the Builder’. This tells me that the BBC only concern themselves with providing the public with magazines involving programmes featured on the BBC which shows they may not help my magazine achieve its full potential.

19. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE MY MEDIA PRODUCT I think that IPC would be the most appropriate media institution to distribute my media product. Although they focus more on the women's weekly magazines like Bauer, they have been selling a very successful indie magazine since 1952 called NME. Whereas Bauer have only been publishing Q magazine since 1986. This shows that IPC have more experience dealing with iconic magazines and making them as good as they are. And as of yet IPC don’t have a pop genre of magazine, and having mine on board will add variety to their current market.

20. THE AUDIENCE OF MY MAGAZINE The audience of my magazine is 14-19 year olds. I also want to mainly appeal to females. I also want to appeal to people who are in the B C1 C2 category, but that doesn’t apply, as yet, to my target audience because it doesn’t start until the age of 21. This is because of the bright colour scheme and the information which is featured inside will mainly interest girls of that age group, as there is posters of their favourite male and female artists, and interviews with them. The category I chose to appeal to means that everyone will be able to afford the monthly cost of the magazine. A Higher managerial. administrative and professional B Intermediate managerial, administrative and professional C1 Supervisory or clerical and junior managerial, administrative and professional C2 Skilled manual D Semi-skilled and unskilled manual E Casual labourers, state pensioners, the unemployed

21. THE AUDIENCE OF MY MAGAZINE Psychographic segmentation of audiences - the 4cs Mainstreamers – need for security and belonging, biggest group 40% Aspirers – need status and the esteem of others Succeeders – need control Reformers – need self-esteem, most educated I think my target audience will be mainly aspirers. This is because of their young age and their need for status and esteem of others around them, especially their peers.

22. HOW I ATTRACTED/ADDRESSED MY AUDIENCE – FRONT COVER From my target audience research it was discovered that pop lovers like bright colours, so I added a variety of bright colours to the front cover of the magazine to make it appealing to my target audience, making them want to buy it. I also added coverlines which would be of great appeal to pop music listeners, because I added interviews and articles involving pop groups. I added a pug to add variety to the page and to make the eye wander all over the page. From my research I gathered that pop listeners don’t like to be bored. I added a sell line at the bottom of the page to entice the reader one last time to buy the magazine, by offering things of interest to them inside the magazine. I also added an one main article and made that obvious by highlighting it with the word ‘exclusive’ and having one main image parallel to the text.

23. HOW I ATTRACTED/ADDRESSED MY AUDIENCE – CONTENTS PAGE When looking through current Pop Magazines, I noticed that they had both images and text on the contents pages, so to make my magazine appeal to Pop listeners and readers I did the same. I also added an ‘editors article’ which is featured in almost every Pop Magazine to engage with the reader and give them a bit of information about the magazine and what’s to be featured etc. I also continued with the colour scheme, which will enhance the colours to the reader so it will be easily recognisable. Whilst looking through current Pop Magazines I noticed that they categorize their articles to make it easier for the reader to find the page they are looking for. I decided to do that with my magazine as well. Also, I came across one contents page for ‘Smash Hits’ and instead of writing ‘contents’ at the top of the page they wrote ‘inside the mag’ and I thought that added variety so I added that to my magazine.

24. HOW I ATTRACTED/ADDRESSED MY AUDIENCE – DOUBLE PAGE SPREAD I made the exclusive interview on the front cover of my magazine the main article, which is a main convention of Pop magazines. This addresses my audience because they obviously wanted to read about the band because it was a main feature on the magazine. I also addressed my audience by adding a lot of images, and less text. I did this because when doing my research the results that came back from my target audience said that they preferred little text and more images. I also added pull quotes, one on the main images and another highlighted purple in the centre of the text. This will inform what will be included in the interview making it easier and quicker to read.

25. HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE - FEEDBACK The sort of questions I asked were: Do you like the magazine, why? Would you buy this magazine if you saw it on the shelf, why? What makes you attracted to the magazine? What is your favourite page and why? What do you think could be improved? I then went round and questioned people who fit the criteria of the target audience of the magazine to see what they had to say.

26. HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE– FEEDBACK FROM THE QUESTONNAIRE Do you like the magazine, why? I like the magazine because of the bright colours and because it’s a Pop magazine, and I like to read article about my favourite artists. I like the magazine because it’s clear what the genre is, and I like the look of all of the features in the contents page. I like the magazine because it has a clear identity and is structured well, but I don’t like the bright coloured layout The bright colours make it fun!

27. HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE– FEEDBACK FROM THE QUESTONNAIRE Would you buy this magazine if you saw it on the shelf, why? I would definitely buy this magazine because it includes everything that I want in a magazine, and I love the pop genre. I wouldn’t because I listen to pop music, so the pop genre isn’t for me. I would because it’s cheap enough for me to keep buying it monthly, and the features inside are a bonus I would buy the magazine because the front cover is very appealing and the bright colours are very eye-catching

28. What makes you attracted to the magazine? I like the heart in the word, Pop, and I think that works well because I love pop. The main image, because it’s quite a striking picture and because they’re all staring at you makes you want to read their article inside the magazine. The price first attracted me to the magazine because I usually can’t afford to buy magazines but this is at a reasonable price. I like the bright colours and the genre of the magazine HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE– FEEDBACK FROM THE QUESTONNAIRE

29. What is your favourite page and why? My favourite page is the double page spread. This is because it equally filled with text and images, making the page look appealing to read. I also like the main image on the right hand page. I like the front cover, because it is very striking and stands out well. I also like the bright colours and the title of the magazine. My favourite is the contents page, because I like the tones of purple and pink that are used, and the layout, because there are images and text on the page. My favourite is the double page spread. This is because the title of the article is very bold and striking, and the article itself is very easy to read and informative. THE HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE – FEEDBACK FROM THE QUESTONNAIRE

30. What do you think could be improved? I think there could be some way advertised to subscribe to the simply pop magazine, so that it gets posted to you every month. I think that there could have been some colour on the background of the front cover because it looks a bit plain. I think there could have been more images on the contents page, because I like to look at pictures. I don’t think there is anything that needs improving, it is good just the way it is. HOW I ATTRACTED/ADDRESSED THE AUDIENCE OF MY MAGAZINE– FEEDBACK FROM THE QUESTONNAIRE

31. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT Firstly I used a camera to take the pictures which would be included in my magazine. I used two types of software to create my music magazine. For the front cover I used Adobe Photoshop and for the contents page and double page spread I used Adobe InDesign. The camera gave me the raw pictures. If I wanted to edit my photos as any point that was all done in Adobe Photoshop because I could do things such as cut-outs and make them brighter. Then in Adobe InDesign was where I pieced everything together.

32. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (DOING CUT-OUTS- THE MAIN IMAGE) I used the magic wand tool and the eraser tool to do this. I selected the area that I wanted to crop and clicked delete. Then smoothed the edges with the eraser tool.

33. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (CREATING A BACKGROUND) I clicked on the shape tool and clicked a rectangle and selected the whole of my template then coloured it in white

34. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (CREATING THE MASTHEAD) I then clicked the fx bottom of the layer pannel and clicked the stroke option and coloured in black and gave it a size of 8 to get the black outline for my masthead. To then get the rest of the text pink I click the text tool and clicked the pink swatch colour.

35. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (CREATING THE MASTHEAD) To create the heart which is in my masthead, I firstly selected the custom shape tool, then selected the heart, picked the pure violet magneta coloured to fill it with colour, and then to get the black outline I did the same as the writing and clicked on the fx button, clicked stroke, the the colour clack and the size of 8.

36. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (CREATING A PUG) To create the pug I clicked the select shape tool and chose the ellipse shape then chose the pure violet magneta colour again to colour it in and then chose the stroke option to add the black border around the edge.

37. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (USING THE INTERNET) On my contents page I used a font from www.dafont.com , ‘inside the mag’. I used the font because there wasn’t a font like it on Adobe InDesign and I wanted it in italics.

38. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (USING THE STROKE TOOL) To make the ‘editors article’ text bold I had to use the stroke tool, and weighted it 3pt.

39. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (ADJUSTING THE IMAGE) I had to edit my photo in Adobe Photoshop. As you can see my original image before had a slight yellow tint, but as I clicked auto levels the yellow tint disappeared.

40. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (IMPORTING A PICTURE IN ADOBE INDESIGN) To add a picture in Adobe InDesign, you click on file, then place, and then pick the picture from the file of original images. To make the picture stay in the same proportion as you decrease the size of it, you hold down, shift, ctrl and alt and drag the picture in. If you want to centre the image, like I did, you click the ‘center content’ button at the top of the page.

41. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (ADDING THE FRONT COVER INTO ADOBE INDESIGN) To add my contents page to Adobe InDesign for me to be able to export my pages I had to right click in the grey area and click ‘insert pages’ and then highlight the new page with the rectangle shaped tool, and then went to file, and then clicked place and then found my front cover in my media file and then clicked open and then it was there.

42. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (EXPORTING THE FINAL PRODCUT FROM ADOBEINDESIGN) To export my pages I clicked file, export and then made sure that they would be saved as JPEGs and then clicked save, and then made sure that I clicked ‘spreads’ and then changed the resolution to 300 and then clicked export and then they were in my folder.

43. WHAT I HAVE LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT (ARRANGING THE PAGES INTO ORDER) I right clicked inside the grey area by the contents page and then clicked ‘allow document pages to shuffle’ which allowed me to arrange my pages into chronological order.

44. COMPARING MY PRELIMINARY WORK TO MY FINISHED MUSIC MAGAZINE AND WHAT I HAVE LEARNT

45. COMAPRING THE FRONT COVERS PRELIMINARY WORK FINAL PRODUCT

46. SIMILARITIES BETWEEN THE COVERS I added pugs to each of the magazine front covers because that it a usual convention of magazines. It also draws the eye to what is inside the pug. I located the masthead at the top of the page as it makes it easy for the reader to identify it on a shelf with other magazines . I added a number of cover lines so that it gives a taste of what will be featured in the magazine. I also added the features which would be of most interest to the reader. I also added sell lines at the bottom of each magazine. This is a final attempt to attract the viewer to purchase the magazine by offering things that will be of interest to them. I added one main image on the cover. This is to focus the eyes attention on them as they are a main feature in the magazine. 1 2 3 4 5

47. DIFFERENCES BETWEEN THE COVERS The colour scheme is different for both magazines. This is because I had to fit each colour scheme to its purpose and target audience. The preliminary cover is green and purple because those are the colours associated with Solihull Sixth Form, where as Simply Pop magazine is coloured brightly because that’s what the target audience said they preferred. For my final magazine I added an exclusive feature parallel to the main image . This is because from my research of Pop magazines they seem to do this quite frequently. I added a slogan for my final magazine. This is also because I have seen it used a lot on Pop magazines, and I think it tied in well with the title of the magazine. The position of the barcode/date/price/issue number differs to that of my preliminary work. I only added the date for my Student Mag, so it doesn’t follow the correct codes and conventions of a real magazine. I decided to have a medium long shot for my final magazine image because it allows you to see the band clearly. Whereas my Student Mag image was a medium close up which focuses more on the individuals face. 1 2 3 4 5

48. COMPARING THE CONTENTS PAGES PRELIMINARY WORK FINAL PRODUCT

49. SIMILARITIES BETWEEN THE CONTENTS PAGES I added images to both contents pages to add variety to the page. I added page numbers in chronological order, to each specific topic, which allows the reader to find the page they are looking for easily. There are few similarities between the two contents pages. This is because I didn’t research contents pages as thoroughly enough as I had for my Simply Pop contents page, making the Student Mag one very weak. 1 2

50. DIFFERENCES BETWEEN THE TWO CONTENTS PAGES The title of the page differs. I went with the traditional title on the preliminary contents by titling the page ‘contents’, where as for my final product I put the title of the magazine at the top and underneath wrote ‘inside the mag’ adding variety to the page. I included an editors article for my final magazine. This is because you see them featured in almost every magazine so I considered it a major convention to add. I added numbers to my pictures instead of anchoring them with text. I devised my features into categories and placed each article into its correct category. I gained inspiration to do this from reading through numerous amounts of Pop magazines. I added a banner at the bottom of the page which includes the page number, and how to access more information to do with the magazine. The colour scheme is very different again. I wanted to stick with the bright colours throughout my final product, and wanted to keep to the college colours for my preliminary work. 1 2 3 4 5 6

51. DOUBLE PAGE SPREAD When doing my preliminary work we didn’t have a chance to practice making a double page spread, that’s why I have nothing to compare my final product to. However, I think I still managed to make a successful double page spread without having had any practice. This is because I used the skills I have learnt when making my front cover and contents page and applied them when making the page. Also by researching double page spreads I was able to use some of the ideas to create mine.

52. DOUBLE PAGE SPREAD – WHAT I DID TO MAKE IT SUCCESSFUL I made the title stand out by using capital letters. I added a drop cap to fit with the conventions of real magazines. I added a pull quote, to entice the readers to read the article. I also included the convention of leading text, to give a brief insight as to what will be included in the article . I added pictures and anchored them, by adding the names of the band members, and showed them practicing in their basement. I also added a caption above the main image. Like with the contents page for Simply Pop Magazine, I added a banner at the bottom of the page which includes page numbers, and access to other information to do with the magazine.