This document provides guidelines for using copyrighted material for educational purposes under fair use. It explains that fair use allows using copyrighted works without permission for teaching and explains five principles for its application in media literacy education. These principles address using copyrighted works in lessons, curriculum materials, sharing works, and student projects while ensuring proper attribution and moderate use of copyrighted content. Creative Commons licensing is also discussed as an option for identifying works that can be reused or remixed.

1. Media Literacy
HOW TO CREATE A MULTIMEDIA
PRESENTATION USING FAIR USE COPYRIGHT
PRACTICES.

2. What is Fair Use?
 According to the article Code of Best Practices in Fair
Use for Media Literacy Education:
 “Fair use is the right to use copyrighted material without
permission or payment under some circumstances—especially
when the cultural or social benefits of the use are
predominant.”
 This specifically includes the use of media for educational
purposes.

3. Five Guidelines for Fair Use
1. Employing Copyrighted Material in Media
Literacy Lessons
1. Use of public media such as books, television,
magazines, and movies to build critical thinking and
communication skills.
2. Provides educators the opportunity to make these forms
of media available to learners.
3. Use of the media should be relative to the concepts
being taught; also proper citation of the work should
always be used. Give credit where credit is due!

4. 1. Employing Copyrighted Material in Preparing
Curriculum Materials
1. Educators use copyrighted material in the creation of lessons
plans and other materials to teach media literacy, these
lessons or materials may include videos, clips or works from
both the past and present that provide the learners with the
opportunity to understand concepts and texts.
2. Copyrighted material can be integrated into establish
curriculum norms to create enhanced learning experiences
for students.
3. Moderation of the use of copyrighted is recommended: this
type of media should be used to enhance a topic being taught.

5. 1. Sharing Media Literacy Curriculum Materials
1. Informal sharing of copyrighted media for professional
development or at conferences is a common practice. Often
the media is provided by nonprofit organizations in
collaboration with the publisher of the works.
2. Examples of media are used to effectively teach media
literacy by educators. Fair Use also applies to the use of
commercial materials to enhance professional development
and education.
3. Copyrighted media should be used only to illustrate specific
content. In other words, copyrighted material should be used
in a way that maximizes learning with a moderate use of the
media. As always media needs to be properly cited.

6. 1. Student Use of Copyrighted Materials in their Own
Academic and Creative Work
1. Students learn by doing. In creating their own work students use
copyrighted media to create meaning of their own personal beliefs,
experiences, and learning process. Students may use copyrighted
media to illustrate their own creativity and to exemplify their daily
or specific events in their lives.
2. Students cannot learn from media unless they use it. Students will
create meaningful learning from activities that involve hands on
experiences; therefore copyrighted material will be used in a way
that enhances student learning and media literacy.
3. Medias should be used as a base or starting off point of a student’s
own creative works. Students should use the media to enhance, not
represent, their own work. It is important that student cite works
within their own work, and that they use media to highlight or
enhance their own creations and thoughts.

7. ……and finally
1. Developing Audiences for Student Work
1. A high expectation of student work motivates students to
create advanced products; these products should be used to
illustrate media literacy to other students who are learning
how to use media in their own work.
2. Educators need to monitor student work to make sure that
the use of copyrighted media is appropriate and that the
distribution and sharing of student work is done through
appropriate networks.
3. When the sharing of media is done in a large educational
settings such as a school-wide or district wide events, special
consideration of fair use is often given.

8. On that note..
 Creative Commons License
 Provides the creator of a work the opportunity to say how the
work can be used.
 Creators of works have the right to limit or allow the use of
their work in areas ranging from reproduction, editing,
commercial use, and author identification.
 Based on the license videos and pictures can be pulled from
websites and used in multimedia presentations.

9. One option
 www.flickr.com
 This website has media that contains Creative Common
license, which make it very easy to determine what the
copyright of an image or video is.
 Easy to use
 Has thousands of picture

10. How do you use flckr?
 Go to www.flckr.com
 Click on the search button
 Click on the subtitle advanced search
 Enter desired media i.e. poodle
 Click on type of media you would like i.e.
photos/videos
 Scroll down and click on the option: Only search
within Creative Commons- licensed content

11. Options, options !
 Pick a picture! I chose this one
 On the top left corner it says license. If you click
there it will tell you the license agreement for this
picture. In this case I have to credit deanna as the
author of this picture. Thanks deanna !

12. Domo Arigato, Animoto!
 Another option for multi media projects can be
found at www.animoto.com
 Here you can create slides, like a power point using
pictures, videos , and music that has been licensed
for public use.
 You can also upload your videos, pictures, and music
though you’d have to adhere to the Five Guidelines
that where mentioned earlier.

13. How to Animoto
1. Create an account
2. Sign in
3. Click on Create Video
4. Choose video style
5. It will prompt you to buy a membership, but small on
the bottom right is an option for the free video.
6. Choose your pictures or videos. You can upload from
your computer, choose from their collection, or use
another site like FLCKR!!!! Here you can also add text
to. The video will play the images and text in the order
that you have them, so make sure that your images and
text are in the order you would like them to play.

14. 7. Once you have loaded all the pictures, you chose
the music. Again you have the option to use your
own, or their music.
8. Finally you give your video a title and description.
9. Animoto will do the rest!
10. Enjoy and share your Animoto creation. Here is
mine on Living and Non Living Things!
http://www.youtube.com/watch?v=HIbDmyu0QC
Y

15. Questions or Comments??

16. Works Cited
deanna. Standard Poodle- BOS Trillium K.C.2007. 4 July 2010.
http://www.flickr.com/search/?q=+Standard+Poodle-
+BOS+Trillium+K.C.2007+&w=all&m=&s=int&mt=&referer_searched=
kevindooley. Teachers Union. 4 July 2010.
http://www.flickr.com/photos/pagedooley/4659422431/
Ramirez, Claudio. Mountain School. 4 July 2010.
http://www.flickr.com/photos/claudio_ramirez/160814912/
Rogilde-roberto la forgia. The Gaze…..Of The Artist. 4 July 2010.
http://www.flickr.com/photos/42903611@N00/1923974222/
Stuartpilbrow. 088/365 More Math Today. 4 July 2010.
http://www.flickr.com/photos/stuartpilbrow/2938100285/
Wallyg. NYC - UES - MCNY - Standard Oil Trust Stock Certificate. 4 July 2010.
http://www.flickr.com/photos/wallyg/857766599/
National Association for Media Literacy Education (NAMLE), Student Television Network
(STN), Media Commission of the National Council of Teachers of English
(NCTE), Action Coalition for Media Education (ACME), and Visual Communication
Division of the International Communication Association (ICA). Code of Best Practices
in Fair Use for Media Literacy Education .
http://online.education.ufl.edu/file.php/3764/05DigitalCitizen/CodeofBestPractice
sinFairUse.pdf