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  1. 1. By: Taylor Arnold
  2. 2. RULES FOR FAIR USE IN MEDIA LITERACY 10. Fair Use “Fair Use is flexible; it is not unreliable.” (Code of Best Practices) Fair use is ability to use copyrighted material without making payment or asking for permission.
  3. 3. RULES FOR FAIR USE IN MEDIA LITERACY 9. Code of Best Practices in Fair Use for Media Literacy Education This code identifies five principles that help guide educators through fair use. - These principles apply to all forms of media. - The principles apply in institutional settings and to non-school based programs. - The principles concern the unlicensed fair use of copyrighted materials for education, not the way those materials were acquired. - The principles are all subject to a “rule of proportionality.”
  4. 4. RULES FOR FAIR USE IN MEDIA LITERACY 8. Principle 1 Employing Copyrighted Material in Media Literacy Lessons Educators do have the right to access copyrighted material to build critical-thinking and communication skills. Limitation: Educators should only use what is necessary to achieve the standard or educational goal.
  5. 5. RULES FOR FAIR USE IN MEDIA LITERACY 7. Principle 2 Employing Copyrighted Material in Preparing Curriculum Materials. Educators can use copyrighted materials in planning their curriculum. Books, workbooks, podcasts, websites and other sources used for learning may be implemented. Limitation: Educators should provide credit to quoted material and only use what is necessary for the delivery of the content.
  6. 6. RULES FOR FAIR USE IN MEDIA LITERACY 6. Principle 3 Sharing Media Literacy Curriculum Materials Educators may certainly share materials at conferences, workshops, meetings, etc.. that have been useful and effective in the teaching process. Limitation: Educators should only choose what is necessary to meet the educational goals. You should only use a small portion or clip of the work, instead of the entire work to deliver the content. If you are promoting materials, you must gain permission.
  7. 7. RULES FOR FAIR USE IN MEDIA LITERACY 5. Principle 4 Student Use of Copyrighted Materials in their own Academic and Creative Work Media productions can incorporate copyrighted material in their classroom work. Limitation: Students should not allow the copyrighted material to replace their own creativity. The copyrighted material should merely serve to assist the student through the process. Students cannot rely on copyrighted work to establish the tone of their project.
  8. 8. RULES FOR FAIR USE IN MEDIA LITERACY 4. Principle 5 Developing Audiences for Student Work Students should consider what audience would be best for their work. Educators should assist students in deciding whether to make their work public on the Web or available to a certain sub-group, etc… Limitation: Educators should examine, with the student, the permissions process if work is shared publicly.
  9. 9. RULES FOR FAIR USE IN MEDIA LITERACY 3. Four Factors Check Copyright Law can have many gray areas. The following questions will help guide you through certain situations: 1. What is the character of the use? (Nonprofit/Educational purposes or for Commercial purposes?) 2. What is the nature of the work to be used? (Fact/Published versus Imaginative/Unpublished) 3. How much of the work will be used? (Using a small amount of MORE?) 4. If this kind of use were widespread, what effect would it have on the market for the original or for permissions? (Is it tipping towards fair use? Is the original out of print or creator unidentifiable? Am I taking away from the sales of the original or avoiding payment?)
  10. 10. RULES FOR FAIR USE IN MEDIA LITERACY 2. Creative Commons “A nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright” ( See next slide…. Note: Six minute video- press SPACE to continue to next slide.
  11. 11. RULES FOR FAIR USE IN MEDIA LITERACY -Attribution “Just give me credit for my work!” -Attribution Share Alike “Give me credit and then license your new creation under the same terms- allows for commercial use.” -Attribution No Derivatives “You can pass this along, but keep it unchanged and give me credit- allows for commercial use.” -Attribution Non-Commercial “Make changes, etc.. and give me credit, but you don’t have to do the same terms when you license yours- non-commercial use only” -Attribution Non-Commercial Share Alike “You can make changes to my creation, but give me credit and your new creation must follow the same terms- non commercial use only” -Attribution Non-Commercial No Derivatives “Most restrictive- you can use or share my work, but you can’t change it or use it commercially.”
  12. 12. RULES FOR FAIR USE IN MEDIA LITERACY 1. Flickr Flickr has teamed with Creative Commons to offer images coded Creative Commons licensing. Users can decide how they would like their images to be used by others. By using an Advanced Search, users may select photos and/or videos using Creative Commons-licensed content.
  13. 13. RULES FOR FAIR USE IN MEDIA LITERACY Thank you for tuning in!
  14. 14. Resources: Clipart: Other: •Code of Best Practices in Fair Use for Media Literacy tPracticesinFairUse.pdf •Creative Commons •Using the Four Factor Fare Use Test •You Tube