The document summarizes media market trends in Ukraine from 2008-2009. It shows that while the Ukrainian ad market fell during the global recession, the decline was not as steep as in other countries like Russia. It provides statistics on top advertising spenders and categories in Ukraine, as well as details on changes in consumer media behavior. The document also discusses trends in the global advertising market and challenges faced by the Ukrainian media market.
US Paper money is made primarily of cotton and linen and has proven to be a good host for many pathogens including the virus that causes COVID-19. The Clean Cash machine uses UVC light at 275nm to kill the novel corona virus and many other pathogens that can live on US Paper Money. When used in a retail setting at the point of sale between the customer and the casher the machine can protect employees, provide CLEAN CASH™ to customers and save on credit card processing fees by enabling management to safely Implement more cash friendly policies.
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
comScore, Avrupa’daki dijital manzaraya bir bakış sunan ve internet kullanımı, mobil, online video ve arama eğilimlerini konu alan “2013 Europe Digital Future in Focus” raporunu yayınladı.
The recruiting landscape continues to shift as Agencies of all sizes adopt new software, tools, and methods. Review the recruitment trends of 2015 and discusses which sectors look set to boom or bust in the forthcoming year. Stephen’s presentation will cover an analysis of jobs, applications and salaries across 48 industry sectors, as well as providing vital insight to help you plan for the future.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o TV continues to show growth vs 2015
o Ukrainian Adv Coalition reviewed results for TV in 2015
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook Plans To Put Ads In Messenger
o Pinterest starts testing video ads
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
US Paper money is made primarily of cotton and linen and has proven to be a good host for many pathogens including the virus that causes COVID-19. The Clean Cash machine uses UVC light at 275nm to kill the novel corona virus and many other pathogens that can live on US Paper Money. When used in a retail setting at the point of sale between the customer and the casher the machine can protect employees, provide CLEAN CASH™ to customers and save on credit card processing fees by enabling management to safely Implement more cash friendly policies.
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
comScore, Avrupa’daki dijital manzaraya bir bakış sunan ve internet kullanımı, mobil, online video ve arama eğilimlerini konu alan “2013 Europe Digital Future in Focus” raporunu yayınladı.
The recruiting landscape continues to shift as Agencies of all sizes adopt new software, tools, and methods. Review the recruitment trends of 2015 and discusses which sectors look set to boom or bust in the forthcoming year. Stephen’s presentation will cover an analysis of jobs, applications and salaries across 48 industry sectors, as well as providing vital insight to help you plan for the future.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o TV continues to show growth vs 2015
o Ukrainian Adv Coalition reviewed results for TV in 2015
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook Plans To Put Ads In Messenger
o Pinterest starts testing video ads
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Ukrainian TV commercial market is going to grow by 35% in 2017 - forecast
Digital Market overview featuring recent launches and new Advertising possibilities
o Instagram Rolling Out Ability to Share Multiple Photos and Videos in Single Post
o Major Facebook video update brings autoplay sound, picture-in-picture, and more
o Chatbots: Hype or the real deal?
OOH, Print & Radio shown growth vs 2016
Publicis One in Ukraine announces the launch of creative agency Publicis Ukraine
Brief TV Market overview
o Commercial TV-market is rising for the last 7 months
Digital Market overview featuring recent launches and new Advertising possibilities
o Display ads on Mail.ru Group websites will be delivered by IAB standards
OOH Market Overview including the most innovative OOH cases & Trends from Ukraine & over the world
o Ukraine had the first digital bus shelter
Print & Radio Market demonstrate growth
The short summary of up to date Consumer Trends & Studies
o ZenithOptimedia Global advertising forecast update
o Nielsen research on worldwide viewing habits
The main Media Market Trends & News we would like to share with you in this issue are the following:
Internet to overtake TV in 2017 according to Zenith global advertising forecast
Brief TV Market overview
o StarLight Sales is increasing TV commercial cost by 35% starting from autumn
Digital Market overview featuring recent launches and new Advertising possibilities
o Twitter is offering influencers a new way to make money on the platform
o Instagram is the most engaging platform
OOH, Print & Radio Markets demonstrate growth
Leaders of advertising holdings in Ukraine specified media inflation level forecasts
The main Media Market Trends & News we would like to share with you in this issue are the following:
Zenith Worldwide predicts growth of mobile Internet
Brief TV Market overview
o Comedy, history and love: StarLight Marketing has studied requests of Ukrainians
Digital Market overview featuring recent launches and new Advertising possibilities
o Facebook is introducing Marketplace
o 7 hacks of new Adwords redactor
OOH, Print & Radio Markets demonstrate growth
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Volume of Ukraine TV commercial market is going to increase by 35-40% in 2017
Digital Market overview featuring recent launches and new Advertising possibilities
o Brand Lift can be used for analyzing effectiveness of TV advertising
o Vkontakte starts auto play video advertising
OOH, Print & Radio Markets demonstrate growth
Generation Z: Who are they? & Other up to date research results
Etude PwC Top 100 des capitalisations boursières européennes (2013)PwC France
http://pwc.to/1aFx0jn
PwC a classé les 100 plus grandes entreprises européennes en fonction de leur capitalisation boursière, et a comparé leur progression annuelle entre 2008 et 2013.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o What is going to be with TV commercials this year (by Valery Varenica)
Digital Market overview featuring recent changes and new Advertising possibilities
o Blocking Russian websites has affected the behavior of Internet users instantly
o Google turns to AI in bid to move on from last-click attribution
OOH, Print & Radio shown growth vs 2016
Zenith launches new global brand vision and identity
The main Media Market Trends & News we would like to share with you in this issue are the following:
UAC specified the forecast for Ukrainian market 2017
Trends & Insights dmexco 2017
Brief TV Market overview
o TV market is forced to balance prices to remain in the economy
Digital Market overview featuring recent changes and new Advertising possibilities
o Number of Instagram users of Ukraine grew up to 6 mln
OOH & Radio shown growth vs 2016
One in three goods crosses national borders, and more than one-third of financial investments are international transactions. And in the next decade, global flows could triple, powered by rising prosperity and participation in the emerging world. In a new McKinsey Global Institute (MGI) report, "Global flows in a digital age: How trade, finance, people, and data connect the world economy," scenarios show that global flows could reach $54 trillion to $85 trillion by 2025.
Global Top 100 - Ranking de empresas más cotizadas 2013PwC España
Informe de PwC (2013) sobre el top 100 de las empresas más cotizadas durante la crisis.
Nota de prensa:
http://www.pwc.es/es/publicaciones/auditoria/global-top-100.jhtml
Top 100 des capitalisations boursières mondiales (2013)PwC France
http://pwc.to/195XVWW
PwC a classé les 100 plus grandes entreprises mondiales en fonction de leur capitalisation boursière, puis a comparé leur progression annuelle entre mars 2008 et mars 2013.
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3. Media Market’s Health. Why is it important for us? Investigate & develop Cultivate Analyze & Cure Understand the situation & See growth The “Healthier” our Media Market is, the wealthier are our clients … … the better is our Agency… SO… VERY IMPORTANT for EACH OF US to…
5. Ad World 2008: USA sucks, Europe Rules Region 2008 (bln) Africa $0,78 Asia $17,59 Europe $46,26 Latin America $4,819 Middle East $1,992 Canada $2,037 USA $44,447 Worldwide $117,925
6. Top 10 Advertisers Worldwide 200 8 by estimated ad spends (Bln) American companies rule the world
7. Top 20 Advertisers (WGRPs): Ukraine Note: was considered only direct placement, TA 18+ Producer Procter&Gamble L'Oreal Colgate-Palmolive company Henkel Unilever Reckitt Benckiser Sun Interbrew MTC Nestle Kraft Foods Kyivstar GSM GlaxoSmithKline Schwarzkopf&Henkel cosmetics BBH SC Johnson Life:) Coca-Cola Obolon CJSC Danone
8. Macroreview. Globally Data Source: International Monetary Found (IMF) Main message World Economic Outlook (WEO) , October 2009 : “ Global recession is getting over but upturn will be slow”
9. Ukrainian Media compared to other media Ukrainian ad market has been falling not all alone however our market had stand its ground qualitatively Example : In Russia 2009 market fall - 30% . Instantly, TNS – Gallop survey quality was decreased and regional projects was brought to a close Data source : АКАР, august 2009
17. Top Ukraine Agencies Media Agencies Media Groups Billing-2009 mln UAH (net) MindShare GroupM 300 + AITI/Carat Aegis Media 251 - 300 Media Systems Dentsu-Smart 251 - 300 MediaVest Publicis Groupe Ukraine 251 - 300 Optimum Media Omnicom 251 - 300 Starcom Publicis Groupe Ukraine 251 - 300 Радник Local 251 - 300 Maxima Local 201 - 250 Media Direction AGL/Omnicom Media Group 201 - 250 ZenithOptimedia Publicis Groupe Ukraine 201 - 250 AMM/Vizeum Aegis Media 151 - 200 МПГ Local 151 - 200 MediaCom GroupM 151 - 200 Arena/Media Expert ADV Group 101 - 150 Initiative ADV Group 101 - 150 Mediaedge:cia GroupM 101 - 150 UniversalMcCann ADV Group 101 - 150
18. World advertising trends 2010 global trends more insight more people in motion more understanding better product more innovation more engagement Digital Data Source : Aegis Media Review
19. Everything is gonna be alright Nobody is perfect but…
Editor's Notes
Украинская реклама падала не одна, но наш рынок устоял качественно Пример: В России падение рынка 2009 - 30% . И сразу же были приняты меры и снижено качество исследований TNS – Gallop , а также свернуты региональные про е кты на уровне всего рынка