This document outlines a 5-step system for building an effective content marketing strategy. The steps include: 1) defining buyer segments, 2) setting basic segment profiles, 3) building detailed profiles for each segment, 4) planning content categories, and 5) creating an evaluation process for content. Following these steps systematically will help companies develop a healthy content marketing system that meets buyer needs.

1. 5Simple Steps to Build a Content Marketing System

2. First things First
What type of content should you provide to your
online buyers?
How will you know the quality of your content
meets the needs of your buyers

3. Point of inspiration….
By using a simple five step content marketing system you save time on one side
which allows more creativity on the other side.

4. Step 1
Who are our buyers?
Before we can write white papers, blog posts or webinars we need to define each
type of buyer.

5. Step 2
Set some basics segments by either company type, demographics, psycho
behaviours. Keep it simple

6. Step 3
Within these segments begin to build profiles for these segments. It is our role to
engage with buyers to find out their needs to understand how best to serve their
need.

7. Step 4
Now begin to plan content by category topics within your company blog.

8. Step 5
Create an evaluation process
1. A piece of content is created
2. Reviewed by relevant, internal experts
3. Reviewed by executives
4. Reviewed by a project manager
5. Reviewed by managing editor
6. Published as part of a campaign

9. Copy that!
By following these guidelines and testing each step along this will help your
company has a healthy content marketing system.

10. What could you do next?
If this presentation sparked a creative thought and makes simple sense to your
business, begin with creating each steps to your success.

11. These slides are created by www.makemarketingsimple.com