ETMMA: Media Futures
•Download as PPTX, PDF•
1 like•627 views
The document discusses how new technologies and changing audience behaviors are transforming the media landscape. It notes the convergence of devices and business models, as well as the fragmentation of audiences across more channels. While audiences now consume more media overall, their consumption is more scattered across various platforms and devices. This has led media companies to experiment with new participatory and social approaches, where audiences can remix, discuss and create communities around content.
Report
Share
Report
Share
Recommended
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between sectors. For television specifically, convergence means audiences can access content anywhere, creating a battle for networks to maintain ratings as viewers become more fragmented. Television has also entered an era of transition, adapting technically to utilize online platforms and changing content to appeal to new users. One result is the rise of interactive audience participation segments to engage viewers and build loyalty.
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between different media sectors. For television specifically, convergence means audiences can access television programming anywhere and networks must adapt to this new environment. Television is now immersed in a participatory culture where audiences interact with shows through online comments and voting. This level of engagement helps build loyalty but challenges networks to evolve their content delivery and business models. Technological changes are forcing the television industry into transition as it races to capture new digital audiences while addressing issues like an evolving digital divide.
Mc luhangalaxy presentation
The document discusses the changing nature of television audiences and engagement. It notes that audiences are now more active, accessing TV content globally on the internet in real time from mobile devices. This has led to fragmentation but audiences are still drawn to stories. It questions how to define and measure engagement in this new context, arguing engagement must be a continuous reciprocal process, not about control. Professional TV producers need to consider the complexities of fostering diverse audience engagement.
SociologyExchange.co.uk Shared Resource
The mass media refers to communication methods that reach a large audience, such as television, radio, newspapers, magazines, and the internet. There are three main forms of media organization: community-based, public, and private. Private media organizations, which are large corporations like News Corporation and Time Warner, are currently the most significant due to increasing consolidation of ownership across many different types of media through horizontal and vertical integration, as well as transnational expansion.
Chap4
This document discusses media kits and compares traditional and new media. It defines a media kit as a pre-packaged set of promotional materials distributed to members of the media. Common components of media kits include background information, fact sheets, biographies, press coverage, photos, and contact details. Traditional media refers to older forms like television, radio, newspapers and magazines while new media encompasses digital and interactive technologies like the internet, websites, and computer games. New media has advantages over traditional media in terms of reach, cost, and allowing for greater consumer exposure and interaction.
Digital Tv In Cee (2012)
In 2012 CEE is also making the switch to Digital TV transmission. Will we be ready and what can we learn from the West. Presented on InternetCEE conference in Warsaw, October 2008.
Media preference survey 2011: key learnings
The document summarizes the key results of a media preference survey conducted in Belgium. It found that:
1) Direct mail remains an important communication channel for Belgian consumers, with 90% checking their mail at least 5 times a week and 58% receiving mail every day.
2) Direct mail is still considered the preferred advertising medium overall, especially among digital natives, and is seen as more credible and useful than other media like social media or email.
3) Even digital natives regularly open and engage with direct mail at levels similar to older generations. Direct mail is particularly effective at inciting consumers to take action.
Industries
The document defines the major media industry sectors as: the film industry consisting of film production and distribution companies; the radio industry including public service and commercial broadcasters; the television industry dominated by major UK broadcasters; the print industry involving printing text and images; the advertising and marketing industry focused on promoting products and services; and the press gathering and publishing news through newspapers, magazines, and video reports.
Recommended
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between sectors. For television specifically, convergence means audiences can access content anywhere, creating a battle for networks to maintain ratings as viewers become more fragmented. Television has also entered an era of transition, adapting technically to utilize online platforms and changing content to appeal to new users. One result is the rise of interactive audience participation segments to engage viewers and build loyalty.
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between different media sectors. For television specifically, convergence means audiences can access television programming anywhere and networks must adapt to this new environment. Television is now immersed in a participatory culture where audiences interact with shows through online comments and voting. This level of engagement helps build loyalty but challenges networks to evolve their content delivery and business models. Technological changes are forcing the television industry into transition as it races to capture new digital audiences while addressing issues like an evolving digital divide.
Mc luhangalaxy presentation
The document discusses the changing nature of television audiences and engagement. It notes that audiences are now more active, accessing TV content globally on the internet in real time from mobile devices. This has led to fragmentation but audiences are still drawn to stories. It questions how to define and measure engagement in this new context, arguing engagement must be a continuous reciprocal process, not about control. Professional TV producers need to consider the complexities of fostering diverse audience engagement.
SociologyExchange.co.uk Shared Resource
The mass media refers to communication methods that reach a large audience, such as television, radio, newspapers, magazines, and the internet. There are three main forms of media organization: community-based, public, and private. Private media organizations, which are large corporations like News Corporation and Time Warner, are currently the most significant due to increasing consolidation of ownership across many different types of media through horizontal and vertical integration, as well as transnational expansion.
Chap4
This document discusses media kits and compares traditional and new media. It defines a media kit as a pre-packaged set of promotional materials distributed to members of the media. Common components of media kits include background information, fact sheets, biographies, press coverage, photos, and contact details. Traditional media refers to older forms like television, radio, newspapers and magazines while new media encompasses digital and interactive technologies like the internet, websites, and computer games. New media has advantages over traditional media in terms of reach, cost, and allowing for greater consumer exposure and interaction.
Digital Tv In Cee (2012)
In 2012 CEE is also making the switch to Digital TV transmission. Will we be ready and what can we learn from the West. Presented on InternetCEE conference in Warsaw, October 2008.
Media preference survey 2011: key learnings
The document summarizes the key results of a media preference survey conducted in Belgium. It found that:
1) Direct mail remains an important communication channel for Belgian consumers, with 90% checking their mail at least 5 times a week and 58% receiving mail every day.
2) Direct mail is still considered the preferred advertising medium overall, especially among digital natives, and is seen as more credible and useful than other media like social media or email.
3) Even digital natives regularly open and engage with direct mail at levels similar to older generations. Direct mail is particularly effective at inciting consumers to take action.
Industries
The document defines the major media industry sectors as: the film industry consisting of film production and distribution companies; the radio industry including public service and commercial broadcasters; the television industry dominated by major UK broadcasters; the print industry involving printing text and images; the advertising and marketing industry focused on promoting products and services; and the press gathering and publishing news through newspapers, magazines, and video reports.
Media Futures for students
This document discusses the future of media and provides guidance for developing skills to prosper in this changing landscape. It notes that careers will likely involve constant reskilling due to rapid technological changes. Creativity, understanding technology and business, and the ability to tell compelling stories across multiple platforms will be important skills. Examples are given of interactive storytelling spanning different media like mobile apps, virtual reality, and games. The key is making content that encourages sharing and discussion.
Media futures launch august 16 2013
Video Introduction http://www.youtube.com/watch?v=SnvM3339Wgc&feature=share&list=UUJ3tqGIFI-uzSQ8OausWZZw
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (Eng...
1) The document discusses how social media and mobile devices are converging, with people's behaviors and expectations changing as a result of being able to access information and connect with others anytime, anywhere.
2) It notes that 30% of advertising budgets will go towards mobile, social, and interactive content within the next 3 years as those become people's primary ways of consuming media.
3) The rise of mobile and social media presents big opportunities for companies to connect with customers in new ways and build brand loyalty through interactions and transactions that start with connections on those platforms.
USA 2012 Presidential Election Speech Reactions
The document summarizes research from Roy Morgan's Reactor tool which measured second-by-second audience reactions to clips from President Obama and Mitt Romney's nomination acceptance speeches from 2012. Key findings include both candidates appealing most to their own partisan bases but needing to target independent voters, Romney surprisingly scoring higher with younger audiences at times than Obama, and Obama having stronger appeal overall to women audiences. The full reaction results are available by contacting the provided email.
Dossier futures of making crowdthink
This document provides an overview of alternative futures for making and learning, including emerging trends and scenarios through 2040. It contains sections on flexible robotics, open making, self-sufficient communities, making in public spaces, hyper-customization, collaborative design, youth entrepreneurship, crowdfunding in manufacturing, and more. The document also outlines strategies for an educational institution to prepare students for these possible futures.
Media Futures 09 - The Big Story Engine
This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global,
social, ubiquitous and cheap, all forms of entertainment are melding into
a single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).
Futures Thinking . Media & entertainment
The document summarizes work done by a futures thinking group on trends in media and entertainment. The group identified trends like technology as a human extension, living and creating virtual realities, and senses technologies. For each trend, the group described the change, driving forces, how it affects people and consumption, and the speed and coverage of the trend. The work was done by gathering online information and having workshops to categorize and evaluate the trends. The group found it challenging to prioritize the trends but found the topic very interesting.
Media 2020 - The Future of the Media Industry (FR)
Dans l’aire de la révolution numérique, nous avons voulu savoir ce que l’avenir nous réservait avec le supplément « Media 2020 ». 30 leaders de l'industrie média donnent leur vision de la publicité et des médias en 2020. Des visions parfois surprenantes, parfois conflictuelles, parfois contradictoires. Mais qui donnent à réfléchir.
Le cahier a été créé en collaboration avec Roularta Media et est apparu dans le Trends (N/F) le 3 décembre 2015.
The Media Futures Project
This document proposes the creation of the Media Futures Project, a non-profit organization staffed by media futurists to help news and media companies prepare for upcoming technological disruptions. It argues that futurists are needed as exponential growth in computing will accelerate changes. The futurists would identify emerging technologies, create future scenarios and strategies, debunk false predictions, monitor trends, and advise companies on shaping positive futures. The project would be funded initially through partnerships and later generate revenue through consulting. The goal is to help the struggling news industry innovate and ensure the future of quality journalism.
Digital Download: 2020 Media Futures: Resilient Strategies
What will our media be like by 2020? If we could envision future technologies, behaviours, products, services, and regulations, how might we adapt our current strategies? In this provocative and engaging presentation by futurist and media designer Greg Van Alstyne (OCAD University) – building on the year-long, OMDC-funded 2020 Media Futures project – we will glimpse Canada's media landscape in 2020, workshoping ideas, strategies and actions we can take today toward resilient, long-term creative and economic success.
Media and arts
Richard Adams discusses the future of media and how technology will change various industries like television, radio, photography, music, writing and more. He predicts that computation and artificial intelligence will enable anyone to easily create high quality content in these fields. Technologies like machine learning, predictive algorithms and automated content production will disrupt traditional media jobs and business models. Content will be personalized and delivered on-demand to audiences. The lines between creator and consumer will blur as everyone has the ability to generate and share media.
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
Gerd Leonhard discusses the future of radio in a presentation. He notes that ubiquitous broadband connectivity and powerful, cheap smartphones are changing media consumption habits quickly. Digital content is increasingly accessed via streaming rather than downloads. This will impact what radio means as mobile devices and tablets also function as radios. Broadcast culture is shifting to broadband culture, allowing limitless personalized choice anywhere via services like Pandora. Radio must add interactive and on-demand features to archives to remain relevant as social networks also become broadcasters. Selection, relevance and context will be more important than access alone for radio to succeed in the future.
User Journeys, Personal Services, Natural Evolution
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Games: Seriously
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
The Gamification of Social TV Inspiring the stories of tomorrow
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
What's Wrong with Transmedia Content? Where's the Funding?
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Fragments of Attention - Transmedia Alchemy
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...
The document discusses the emerging field of pervasive entertainment, where games, film, music, print, and television are merging with audience networks. It describes how location-aware mobile technologies and social behaviors are driving the evolution of experiential augmented reality games. These games blend digital experiences with the physical world and facilitate social interaction and multiplayer experiences in real locations. The document suggests this represents a new form of immersive media called "locat-inima" or locative cinema.
Something In The Air - The Future Of Personalization
A presentation from way back in October 2004 at XMediaLab - much still relevant today. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms. This has increased audience expectations and forced television networks to adapt. Television must now account for online and mobile technologies to attract fragmented viewers and compete with other media. As a result, new forms of interactive television have emerged that involve audiences providing online comments and even influencing show outcomes. However, television also faces challenges from the dominance of large media companies and changing audience behaviors driven by new technologies.
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between media sectors. For television specifically, convergence means audiences can access television programming anywhere, creating challenges for networks to maintain ratings and attention. Television has transitioned into an era of change where new technologies have opened opportunities for commercialization but also require television to adapt content for new users. One adaptation is interactive audience programming through online comments and social media engagement. This participatory culture helps build audience loyalty in new formats.
More Related Content
Viewers also liked
Media Futures for students
This document discusses the future of media and provides guidance for developing skills to prosper in this changing landscape. It notes that careers will likely involve constant reskilling due to rapid technological changes. Creativity, understanding technology and business, and the ability to tell compelling stories across multiple platforms will be important skills. Examples are given of interactive storytelling spanning different media like mobile apps, virtual reality, and games. The key is making content that encourages sharing and discussion.
Media futures launch august 16 2013
Video Introduction http://www.youtube.com/watch?v=SnvM3339Wgc&feature=share&list=UUJ3tqGIFI-uzSQ8OausWZZw
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (Eng...
1) The document discusses how social media and mobile devices are converging, with people's behaviors and expectations changing as a result of being able to access information and connect with others anytime, anywhere.
2) It notes that 30% of advertising budgets will go towards mobile, social, and interactive content within the next 3 years as those become people's primary ways of consuming media.
3) The rise of mobile and social media presents big opportunities for companies to connect with customers in new ways and build brand loyalty through interactions and transactions that start with connections on those platforms.
USA 2012 Presidential Election Speech Reactions
The document summarizes research from Roy Morgan's Reactor tool which measured second-by-second audience reactions to clips from President Obama and Mitt Romney's nomination acceptance speeches from 2012. Key findings include both candidates appealing most to their own partisan bases but needing to target independent voters, Romney surprisingly scoring higher with younger audiences at times than Obama, and Obama having stronger appeal overall to women audiences. The full reaction results are available by contacting the provided email.
Dossier futures of making crowdthink
This document provides an overview of alternative futures for making and learning, including emerging trends and scenarios through 2040. It contains sections on flexible robotics, open making, self-sufficient communities, making in public spaces, hyper-customization, collaborative design, youth entrepreneurship, crowdfunding in manufacturing, and more. The document also outlines strategies for an educational institution to prepare students for these possible futures.
Media Futures 09 - The Big Story Engine
This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global,
social, ubiquitous and cheap, all forms of entertainment are melding into
a single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).
Futures Thinking . Media & entertainment
The document summarizes work done by a futures thinking group on trends in media and entertainment. The group identified trends like technology as a human extension, living and creating virtual realities, and senses technologies. For each trend, the group described the change, driving forces, how it affects people and consumption, and the speed and coverage of the trend. The work was done by gathering online information and having workshops to categorize and evaluate the trends. The group found it challenging to prioritize the trends but found the topic very interesting.
Media 2020 - The Future of the Media Industry (FR)
Dans l’aire de la révolution numérique, nous avons voulu savoir ce que l’avenir nous réservait avec le supplément « Media 2020 ». 30 leaders de l'industrie média donnent leur vision de la publicité et des médias en 2020. Des visions parfois surprenantes, parfois conflictuelles, parfois contradictoires. Mais qui donnent à réfléchir.
Le cahier a été créé en collaboration avec Roularta Media et est apparu dans le Trends (N/F) le 3 décembre 2015.
The Media Futures Project
This document proposes the creation of the Media Futures Project, a non-profit organization staffed by media futurists to help news and media companies prepare for upcoming technological disruptions. It argues that futurists are needed as exponential growth in computing will accelerate changes. The futurists would identify emerging technologies, create future scenarios and strategies, debunk false predictions, monitor trends, and advise companies on shaping positive futures. The project would be funded initially through partnerships and later generate revenue through consulting. The goal is to help the struggling news industry innovate and ensure the future of quality journalism.
Digital Download: 2020 Media Futures: Resilient Strategies
What will our media be like by 2020? If we could envision future technologies, behaviours, products, services, and regulations, how might we adapt our current strategies? In this provocative and engaging presentation by futurist and media designer Greg Van Alstyne (OCAD University) – building on the year-long, OMDC-funded 2020 Media Futures project – we will glimpse Canada's media landscape in 2020, workshoping ideas, strategies and actions we can take today toward resilient, long-term creative and economic success.
Media and arts
Richard Adams discusses the future of media and how technology will change various industries like television, radio, photography, music, writing and more. He predicts that computation and artificial intelligence will enable anyone to easily create high quality content in these fields. Technologies like machine learning, predictive algorithms and automated content production will disrupt traditional media jobs and business models. Content will be personalized and delivered on-demand to audiences. The lines between creator and consumer will blur as everyone has the ability to generate and share media.
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
Gerd Leonhard discusses the future of radio in a presentation. He notes that ubiquitous broadband connectivity and powerful, cheap smartphones are changing media consumption habits quickly. Digital content is increasingly accessed via streaming rather than downloads. This will impact what radio means as mobile devices and tablets also function as radios. Broadcast culture is shifting to broadband culture, allowing limitless personalized choice anywhere via services like Pandora. Radio must add interactive and on-demand features to archives to remain relevant as social networks also become broadcasters. Selection, relevance and context will be more important than access alone for radio to succeed in the future.
User Journeys, Personal Services, Natural Evolution
A presentation given to ABC TV teams on a LAMP residential. Looks are the importance of the user journey and personal resonance in experience design. Also includes amongst the opening slides a bizarre prediction Gary gave of what the media landscape would be like in 2009 - but the prediction came from 2000!! Here is a snippet of that one:
The World in 2009 - according to Gary at SSBP, March 2000
•The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
•Every individual can become a producer of content which is available
to everyone else - if they want it.
•All ‘content programme brands’ have elements in all of the above
•Everything can be made portable & kept forever
•CD collections, home movies, personal photographs are stored here too
•Now anything else is available on demand from anywhere over vast
broadband networks.
•Everything is ‘pulled’, only personally relevant content is ‘pushed’.
•The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went - everything is now interactive
•Scheduled ‘live video’ becomes a special group shared event - there is only one broadcast channel in each country - these events generate
most online discussion
•The home becomes a personalised entertainment and life system
where everything is centralised - games, video, shops, audio, text,
email & vmail & banking.
•‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one
navigation system that all companies adopted
•True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house
Games: Seriously
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary.
The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.
Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?
Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.
The Gamification of Social TV Inspiring the stories of tomorrow
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011.
AREAS COVERED
What is Social TV? & What it isn't
What is Driving it?
The Value for the Users?
What it means for Creators who enable it?
Social TV (baby-steps)
=
1 The Conversation of TV (back-channel, recommendation & community)
2 The Gamification of TV (playful, tribe building & participative)
3 The Personalization of TV (users contribution, relevant & their stories)
Including audiences in the creation of your stories
• Differentiating your content with social features
• Listening to the audience to produce more compelling stories
What's Wrong with Transmedia Content? Where's the Funding?
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here.
http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly.
The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/
Fragments of Attention - Transmedia Alchemy
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/
Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...
The document discusses the emerging field of pervasive entertainment, where games, film, music, print, and television are merging with audience networks. It describes how location-aware mobile technologies and social behaviors are driving the evolution of experiential augmented reality games. These games blend digital experiences with the physical world and facilitate social interaction and multiplayer experiences in real locations. The document suggests this represents a new form of immersive media called "locat-inima" or locative cinema.
Something In The Air - The Future Of Personalization
A presentation from way back in October 2004 at XMediaLab - much still relevant today. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Viewers also liked (20)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (Eng...
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (Eng...
Media 2020 - The Future of the Media Industry (FR)
Media 2020 - The Future of the Media Industry (FR)
Digital Download: 2020 Media Futures: Resilient Strategies
Digital Download: 2020 Media Futures: Resilient Strategies
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
User Journeys, Personal Services, Natural Evolution
User Journeys, Personal Services, Natural Evolution
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...
What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experie...
The Gamification of Social TV Inspiring the stories of tomorrow
The Gamification of Social TV Inspiring the stories of tomorrow
What's Wrong with Transmedia Content? Where's the Funding?
What's Wrong with Transmedia Content? Where's the Funding?
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...
Pervasive Entertainment - Games, Film, Physical, Print & TV merged with socia...
Something In The Air - The Future Of Personalization
Something In The Air - The Future Of Personalization
Similar to ETMMA: Media Futures
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms. This has increased audience expectations and forced television networks to adapt. Television must now account for online and mobile technologies to attract fragmented viewers and compete with other media. As a result, new forms of interactive television have emerged that involve audiences providing online comments and even influencing show outcomes. However, television also faces challenges from the dominance of large media companies and changing audience behaviors driven by new technologies.
Television broadcasting page 4
Convergence has had a significant impact on the television broadcasting industry. It refers to the ability of media content to be experienced across multiple platforms and the cooperation between media sectors. For television specifically, convergence means audiences can access television programming anywhere, creating challenges for networks to maintain ratings and attention. Television has transitioned into an era of change where new technologies have opened opportunities for commercialization but also require television to adapt content for new users. One adaptation is interactive audience programming through online comments and social media engagement. This participatory culture helps build audience loyalty in new formats.
The Commercial Realities of Transmedia on the Traditional Model of Broadcast ...
This document discusses the commercial realities of using transmedia strategies within the traditional broadcast television model. It provides context on the concepts of convergence, transmedia, and how television and advertising industries operate. Key points include:
- Technologies have converged, fragmenting audiences and increasing competition for viewers' attention.
- Transmedia uses multiple media platforms to engage audiences, but requires significant funding to develop cross-platform content.
- Broadcasters rely on advertising revenues based on audience ratings, so attracting viewers is critical.
- Advertisers want to reach audiences across platforms to extend their brands. Understanding audience behavior is important.
The OU and Broadcast
Looks at the history of the OU and broadcast, the changing nature of broadcast and some new models for how broadcast could be used in teaching.
The role of television in the marketing of the 21st century // David Brennan
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Dcm1
Cinema is an effective medium for building brands according to research from Millward Brown. Their analysis of over 180 European cross-media studies showed that cinema contributes strongly to brand awareness, love, differentiation, consideration, and recommendations. Specifically, cinema is one of the most impactful channels for creating brand salience and driving brand consideration. It also helps deliver brand love and difference more efficiently than many other media. Overall, cinema is found to be one of the most efficient drivers of key brand metrics, highlighting its role in creating powerful brands.
Media Monitoring Media Authority
Prof Mr. Dr. Madeleine de Cock Buning sppech at Pan‐
European Forum on Media Pluralism and New Media une 27th 2012, European Parliament,
Brussels
Applying theory media industries
The document discusses three academic ideas related to media industries:
- Curran and Seaton argue media is dominated by a small number of conglomerates who limit viewpoints. Despite online media, major organizations remain dominant.
- Livingstone and Lunt say regulation protects the public interest but is challenged by online global media.
- Hesmondhalgh also sees media dominated by conglomerates who rely on popular genres, stars and narratives to reduce risk.
Ben tobias full research paper final
Television news still has value to society despite declining viewership among younger audiences. It maintains relatively high levels of public trust compared to other news sources. While TV news is losing popularity due to increased choice online, its broad appeal helps define public debates by targeting a mass audience. However, television news is facing existential challenges as audiences fragment and shift towards personalized news consumption on digital platforms.
Budapest 2010-psm[1]
This document discusses the transition from public service broadcasting (PSB) to public service media (PSM) in light of changes in technology and markets. It argues that while markets now offer more content sources, quality remains an issue. PSB still has an important role in providing universal access to varied, high-quality content while empowering citizens. However, PSB needs to reinvent itself to cater to individual interests across platforms. The document advocates for strong, well-funded PSM institutions that can sustain public debate through multimedia services in a digital environment.
Budapest 2010-psm[1]
This document discusses the transition from public service broadcasting (PSB) to public service media (PSM) in light of changes in technology and markets. It argues that while markets now offer more outlets, they do not necessarily improve rational discourse or public argumentation. PSM aims to empower citizens through distinct, high-quality content across platforms. Strong, well-funded PSM institutions are still needed to support public debate and address democratic deficits, especially as new technologies offer opportunities for PSM to better serve audiences. The document advocates transforming PSB into PSM organizations that produce and distribute digitally across platforms.
Weapons of Mass Data
The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.
New Media & Pay TV
New media and social media platforms have become crucial aspects of today's world, giving people unprecedented access to information. Pay TV broadcasters now face competition from internet services like Netflix that provide original content. To maintain market share, pay TV providers must become "one stop shops" offering television as well as new media content. Integrating social media allows pay TV to push new services, create user interaction through content sharing, and gain insights from user feedback. The presentation examines creating a video-on-demand service for Etisalat in the UAE by considering free versus subscription content like movies, sports and series to drive the premium service.
Hype 2011 connection
The document discusses how changes in technology have led to changes in how people consume media. A new mobile-social-media universe is on the rise, while traditional big media struggles. It notes that old media will not die but will shrink, and new and old media will become equal. It explores how these changes impact media experiences, consumer behavior, and the effect on marketing campaigns. People now decide individually when, where, and how they consume media using various platforms.
Online Media and User-Created Content: Case Studies in News Media Repositioni...
Paper presented to European Media Management Association, ESCP-EAP, Paris,, France, 13-14 February 2009
From One Audience to Audiences of One
This document discusses the shifting media landscape as audiences fragment across multiple platforms and gain more control over their content consumption. It outlines the evolution from traditional linear broadcasting to on-demand viewing across devices. New smart TVs and streaming services are challenging traditional content providers by bypassing them and delivering content directly. Forecasts predict significant revenue growth in on-demand viewing and over-the-top services as audiences continue migrating to more personalized and on-demand experiences across multiple devices. This paradigm shift requires the industry to innovate and adapt to new models of content delivery and monetization.
Mass Media Communication and the News Industry[1].pdf
Mass media communication has been a powerful and influential tool since its inception, helping to shape public opinion and our society,
Konvergensi Media dari Perspektif Konsumen
konvergensi media lebih dari konvergensi teknologi dan konvergensi bisnis, namun juga bisa dilihat dari sudut pandang penggunanya
The Power of Television
This report examines the long-term viability of television as an advertising medium and what marketers should be doing to take advantage of it.
Robert Picard - Challenges of Innovation and State Support for Media Transfo...
This document discusses challenges to media innovation and the role of state support. It covers several key points:
1) State support is important for developing new technologies and industries but less so for transforming established media industries.
2) Media industries face pressures to innovate from abundance of media options, audience fragmentation, and shifting power to consumers.
3) Established media firms struggle with innovation due to organizational inertia, path dependencies that developed from past successes, and resistance to change from employees.
4) The state can encourage media innovation through research, education, subsidies, and cross-industry coordination, but has limited ability to directly influence companies' internal structures and cultures.
Similar to ETMMA: Media Futures (20)
The Commercial Realities of Transmedia on the Traditional Model of Broadcast ...
The Commercial Realities of Transmedia on the Traditional Model of Broadcast ...
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan
Online Media and User-Created Content: Case Studies in News Media Repositioni...
Online Media and User-Created Content: Case Studies in News Media Repositioni...
Mass Media Communication and the News Industry[1].pdf
Mass Media Communication and the News Industry[1].pdf
Robert Picard - Challenges of Innovation and State Support for Media Transfo...
Robert Picard - Challenges of Innovation and State Support for Media Transfo...
Recently uploaded
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】
【网址🎉ac22.net🎉】欧洲杯投注是体育博彩和在线赌场之一，得益于UKGC的三项许可。 成立之初是三名博彩公司将40家博彩商店的合并的结果，共同创建一家名为欧洲杯投注的公司。 欧洲杯投注在线赌场为游戏爱好者提供了300多种游戏，其中200多种老虎机，其他游戏包括二十一点，轮盘，真人荷官和真人赌场等。
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
Recently uploaded (20)
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
ETMMA: Media Futures
- 1. Media Futures: A participatory paradigm EUROPEAN TELEVISION & MEDIA MANAGEMENT ACADEMY 1
- 2. 2
- 3. 3
- 4. “the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential.” (Rupert Murdoch, Fortune Magazine 05.05.07) 4
- 5. New technology New communications New behaviour
- 6. Convergence Fragmentation Audience relationship Changing Landscape
- 10. 10
- 12. Fragmentation 2
- 13. More Channels
- 14. UK TV programmes reaching +15m viewers 95-05 Harder to reach big audiences
- 15. Better targeting
- 16. Changing audience Time Access Relationship 3
- 17. +28% Weekly consumption (hours) Time
- 24. Participating in surprising ways
- 25. “The future is already here - it is just unevenly distributed”William Gibson, 1999
- 26. 26 Broadcast TV Online TV Live TV content Supplementary content Duplicate content “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
- 27. 27 Broadcast TV Online TV Live TV content Supplementary content Duplicate content Social or Participatory content “It’s not the end of TV as we know it” Sheila Sales, MIT, Pg 10
- 28. 28 Participatory or Social media Remixing content Conversations Communities Apps & tools
- 29. 29 Participatory or Social media Remixing content Conversations Communities Apps & tools Fans Brands Blend
- 30. 30 Participatory or Social media Remixing content Conversations Communities Apps & tools Fans Brands Blend Instigate Facilitate Celebrate
- 31. 31