The digipak uses reds, pinks, and purples to create a theme of love, passion, and mystery. Roses are featured to represent romance and gifts. The artist's name is in bold capital letters to convey power and aggression. The packaging focuses on highlighting the artist's image and further developing her persona. It presents her in a delicate, emotional pose lying on roses to portray femininity and a dreamlike state. The colors and imagery are used to sell the artist's image rather than just the album.

1. The whole digipak is
created in a way that
ensures there is an
obvious theme
carried throughout it.
The theme holds the
main colours of reds
and pinks with a
small amount of
purples brought in
which create a
slightly more
dramatic mysterious
feel.
The colours hold
connotations of love
and passion as well as
a slight feel of danger
The use of roses on
the CD add a more
personal touch as
flowers hold
connotations of a
present as they are
often given as a gift
especially a romantic
one
The only words are that saying LOUD the album name in
capitals and the artist name, the effect of having the
word in capitals creates the idea of power and even
aggression as the title comes across as very assertive

2. The artist is clearly
trying to highlight her
image as very
important, this is
evident as the main
theme of the digipak is
her face
The artist had red hair
at the time and so it
wasn’t dyed especially
for the digipak, this
gives the suggestion
that maybe the whole
digipak was created
around her and in order
to further develop her
image and sell herself
as an artist rather than
the album creating its
own individual sound
and feel and her being
altered to fit it.
The clothes worn in the
open plan of the pack
are very delicate and
pretty, this is unusual
for this artist as she is
often seen to be much
more sexy and
provocative
The pose she has could be seen as
being emotional and deep as she poses
with shut eyes as though she is hiding
herself from the camera

3. The way she is lying on a bed of roses
on the inside of the pack shows us
connotations of femininity
A strong feeling I
think the whole
digipak carries is
one that shows her
to be in an almost
dream like state,
this is evident
through her shut
eyes as well as her
positioning on a bed
of roses which is a
very stylised setting
and pose
The roses not only
hold the idea of love
and a gift but also
that of innocence
and trust, these
feeling could all be
shown as being
reflected in her
music on the album
The bold reds on her lips
match her unusually bright
red hair tying together her
character as being bold and
brave