The document discusses different models for publishing content on the iPad: the store front model, browser based model, and app based model. It argues that the app based model through YUDU's app is the best approach, as it allows for simple purchases through the App Store, easy searching and browsing of titles, and focuses users on making purchases. YUDU has developed the first self-publishing iPad app to provide this experience. Their model also manages the app creation and submission process, providing publishers an easy way to reach iPad users without the headaches of app development or management.

1. iPad Publishing Made Easy

2. Introduction Shake up of the eReader Market iPad – 3 different Sales Models The YUDU model - Profiting from the success of the Apple Store Going digital

3. eReader Market Text Graphics Colour B&W

4. Apple iPad - Shake Up of the eReader Market “ The fastest consumer device to $US1bn” ....70 days 1 Million units sold within the first month Apple selling 200k iPad units a week in the US alone Pre-Launch demand greater than for the iPhone. Amazon Kindle market leader, with 62% market share But the iPad is already registering 16% share Launches in Europe on Friday 28 th May Demand: Content = OPPORTUNITY Source: Change Wave Report 2010

5. iPad has created new phenomena..... “ Kindle Shame”

6. 3 MODELS IPAD AND IPHONE DEVICES

7. Store Front Model User goes to App Store Downloads Store front app User taken away to third party website Browses and buys on 3 rd party website Pros No commission to Apple Cons Can’t search for title Disjointed customer experience Pay commission to store owner Need to be online all time Input customer data again

8. Browser Based Model User browses net via iPad Arrives at website View content online PROs No commission to Apple Familiar process CONs Can’t search for title Need to be online all time Difficult to sell content Not taking advantage of iPad functionality

9. App Based Model User goes to App Store Searches for title Buys via App store using exiting details & Download Pros Simple process Easy for consumer Encourages browsing Can search for titles Focuses on purchase Downloads Cons Pay 30% commission to Apple

10. Ubiquity… Publishers produce content once as PDF PCs, iPads and smart phones, Android, Kindle and eReaders

11. YUDU – SAAS iPad & iPhone Apps YUDU has developed the first self-publishing reader application specifically for the iPad with a version for the iPhone We’ve focused on getting the App right for end user and publisher. Slick, quick, simple YUDU create the branded App and take care of submission to Apple etc

12. THE YUDU MODEL IPAD AND IPHONE DEVICES

13. Ubiquity a commitment to develop the best apps for all the popular reading devices. NOT a common reader if this cannot provide an optimum viewing experience for the reader Magazines and Consumer titles are impulse buys, like the news stand. The shortest customer journey is needed to maintain the buyer momentum. YUDU therefore uses the App store for sales fulfilment. YUDU Generates Traffic and has a news stand with more than 100k publications with a Global Alexa ranking in the top 9k sites. We will drive traffic to your title from YUDU.com to support your App. The Title is King and the App must be branded by title and not “YUDU” reader to be found easily on the App store. -Your title, your branding, your data, your control. Three Pillars: 1. App design and technology 2. Unique compelling business model 3. Unique self publishing workflow (online editing and enhancing tools) The YUDU Model

14. THE FEATURES ….

15. iPad App – Features - DEMO Branding: Apps can be branded to the publishers requirement, including welcome page SaaS Access via YUDU interface – Upload PDF & edit Reader optimized to minimize memory usage for a rapid reader experience when moving between pages Razor sharp text at high zoom levels and high quality graphics and photos Video and audio can be easily inserted and be triggered from the page Web and email links are live and can link to web 3 different viewing options: Single, double page and text only view that can be edited by the publisher Sharing tools, search, Push notifications and thumbnail view document navigation to be added shortly after launch

16. YUDU creates the specialized branding YUDU sets up the App and inserts all the data and content supplied by the publisher. YUDU submits the App to apple for approval (can take up to 30 days) and resubmits to Apple after upgrades YUDU takes care of publishing each document after the publisher has signed off on the content If the publisher has chosen to charge a fee for the app, or will be charging for downloading publications, YUDU will set up the App Store process YUDU Creates and Manages the App

17. Summary The iPad has arrived with a vengeance Important to take advantage of the buzz We think the App model is best YUDU have created first self-publishing iPad App Best of breed customer experience YUDU manages the Apple relationship – simple for the publisher – no headache or extra process Truly cross platform solution for e-Publishing

18. THANK YOU AND QUESTIONS FREE Whitepapers @ yudupro.com

19. Interested in how to get your publication on the iPad and other mobile devices? YUDU are running a workshop to give publishers a quick tour of the e-reader market - the different models available to publishers, how you can profit from the Apple Store’s success and the best way to incorporate iPad publishing into your digital strategy. They will demo their own iPad solution and answer questions from the floor.