The document provides information on the Associate in Applied Science degree in Media Arts: Web Design offered at Phoenix College. The 61-credit program aims to develop marketable skills in web design and provides an understanding of storyboards, layout tools, graphics, presentation techniques, and web design. Required courses include introduction to computer graphics, digital photography, two-dimensional computer design, computer-aided graphic arts, web site design, web presentation design, digital studio, and internet/web development. The program also includes general education requirements in areas such as composition, oral communication, critical reading, mathematics, humanities, social sciences and natural sciences.

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Media Arts: Web Design
Award Type: Associate in Applied Science Initiating College: Phoenix College
Effective Term: 2009 Spring Program Availability: College Specific
Overall G.P.A.: 2.00 Total Credits: 61
Major Code: 3824 CIPS Code: 11.08.01
Faculty Initiator: Dale Doubleday Instructional Council: Art (17)
Development Date: 9-12-06
District Curriculum Committee Online Agenda Date: 11-19-07 to 11-21-07
MCCCD Governing Board Approval Date: 12-11-07
Description: The Associate in Applied Science (AAS) in Media Arts: Web Design is designed for the student who wishes
to develop marketable skills in the area of Web Design. The program provides the student with an understanding of
storyboards, page layout tools, graphic file formats, presentation techniques, Web design, and the Internet. It allows for
the development of an individual's personal interest in this area, prepares students for employment, and upgrades skills of
those already employed in this field. Employment opportunities include Web designer, interface designer, desktop
publisher, layout artist, freelance artist-designer, graphic design artist, and multimedia artist. A certificate of Completion
(CCL) is also available.
Program Notes:
+ indicates course has prerequisites and/or corequisites.
Students must earn a grade of "C" or better for all courses required within the program.
ART269AC digital media will vary per semester.
Admission Criteria: None
Program Prerequisites: None
Required Courses: Credits: 33
ART100 Introduction to Computer Graphic Art 1
ART142 Introduction to Digital Photography 3
+ ADA/ART169 Two-Dimensional Computer Design 3
+ ADA/ART177 Computer-Photographic Imaging (3) OR
+ ADA/ART177AA Computer-Photographic Imaging Part I (1) AND
+ ADA/ART177AB Computer-Photographic Imaging Part II (2) 3
ART180AN Designer’s Tools: Macromedia Flash 1
+ ADA/ART183 Computer Aided Graphic Arts I 3
+ ART/MMT190 Art of Web Site Design 3
+ ART192 Advanced Web Presentation Design 3
+ ART255 Art Marketing (3) OR
ART255AA Self Promotion (1) AND 1
+ ART255AB The Portfolio (1) AND 1
ART255AC Marketing Fine Art (1) 3

2. + ART269AC Digital Studio 3
+ ART297AA Computer Graphic Design Internship 1
BPC/CIS133DA Internet/Web Development Level I (3) OR
BPC/CIS133AA Internet/Web Development Level I-A (1) AND
+ BPC/CIS133BA Internet/Web Development Level I-B (1) AND
+ BPC/CIS133CA Internet/Web Development Level I-C (1) 3
+ COM259 Communication in Business and Professions 3
General Education Requirements: Credits: 28
CORE Credits: 15
First-Year Composition
+ ENG101 First-Year Composition (3) OR
+ ENG107 First-Year Composition for ESL (3) 3
+ ENG111 Technical Writing 3
Oral Communication
Any approved General Education course in the Oral Communication area. 3
Critical Reading
+ Any approved General Education course in the Critical Reading area. 3
Mathematics
+ Any approved General Education course in the Mathematics area. 3
DISTRIBUTION Credits: 13
Humanities and Fine Arts
Students must select any combination of ARH102, ARH100, ARH115,
HUM108 for a total of 6 credits in area.
ARH102 Renaissance through Contemporary Art (3)
ARH100 Introduction to Art (3)
ARH115 History of Photography (3)
HUM108 Contemporary Humanities (3) 6
Social and Behavioral Sciences
Any approved General Education course from the Social and Behavioral Sciences area. 3
Natural Sciences
Any approved General Education course from the Natural Sciences area. 4
Program Competencies
1. Use various software applications to create finished artwork, which illustrates understanding of layout,
design, typography, and color use in graphics. (ART100, ADA/ART169, ADA/ART177, ADA/ART177AA,
ADA/ART177AB, ADA/ART183)
2. Use basic operational systems, digital image manipulation, and computer operations to produce art
electronically. (ART100, ADA/ART169, ADA/ART177, ADA/ART177AA, ADA/ART177AB, ADA/ART183)
3. Use computer information systems, computer concepts, microcomputer applications, and programming
techniques. (ART100, BPC/CIS133DA, BPC/CIS133AA, BPC/CIS133BA, BPC/CIS133CA)

3. 4. Create and produce Web pages by applying current theory of composition and design, color, and
graphics. (ART142, ADA/ART180AN, ART/MMT190, ART192)
5. Use interactive multimedia devices such as video, sound, and animation to assemble, construct, produce,
and present a movie sequence using advanced computer modeling, digital special effects, and digital
compositing methods. (ART142, ADA/ART180AN, ART269AC)
6. Market a product and prepare a portfolio of art and graphics for self-promotion. (ART142, ART255,
ART255AA, ART255AB, ART255AC)
7. Use graphic software to create, manipulate, and edit images, text, art, graphic designs, color graphics,
and business charts. (ADA/ART180AN)
8. Create and use composition layout theories that incorporate stills, motion, and sound into a visual
presentation. (ADA/ART180AN, ART269AC)
9. Use a page layout software package to create camera-ready material. (ADA/ART183)
10. Develop a project plan and create a developmental model to highlight each activity, checkpoint, and end
product. (ART192)
11. Integrate human relations, communication, and technical skills as an intern in a media arts-related
business or industry. (ART297AA)
12. Analyze and evaluate effective and ineffective Web pages using various search engines.
(BPC/CIS133DA, BPC/CIS133AA, BPC/CIS133BA, BPC/CIS133CA)
13. Apply interpersonal, group, and public communication skills orally in business or professional situations.
(COM259)
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