What Iriss has learned about communicating research

1. Communicating research:
lessons from advertising and journalism
Webinar for UNESCO Child and Family Research Centre, Galway
Vivien Moffat and Ian Watson

2. from
information telling
to
debate and discussion
as central elements in
knowledge creation and exchange
Iriss Strategy 2015-18

4. Evidence into practice
The art of explanation
Writing in plain English
Story telling
Open access
Social media

5. What is evidence?

6. We Learn . .
10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
70% of what we discuss
80% of what we experience
95% of what we teach others
http://www.nickmilton.com/2014/10/why-knowledge-transfer-through.html#ixzz3rlP0Hpr8

7. This is x 14 more
effective than

10. We know how to create great web-based multimedia
and we have a pretty good grasp of social media.
But we are looking for someone with original and inventive ideas to d
We’re aiming to design media and messages as a single integrated pr
Could you be our Creative in Residence?
Creative in Residence

11. Who
What
What
is your audience?
do you want them to hear?
do you want them to do?

12. Knowledge Skills
Culture / EnvironmentMotivation
Action Mapping

15. Knowledge Skills
Culture / EnvironmentMotivation

17. I thought this person centred stuff was bonkers
but now I can see how we could do it
- GP on project team

18. One minute of speech = 150 words
Three minute film = 450 words

19. Plain English
Clarity of writing follows clarity of thought.
So think what you want to say, then say it as simp
Economist style guide

20. Do not imagine you can disguise the absence of t
long words
stale metaphors
empty jargon of academics
Economist style guide

22. due to the fact that because
in conjunction with and
with the minimum delay quickly
with regard to about
Plain language

27. Open Access

31. traditional route to publication
remains important …
many years before a researcher gets
feedback, in the form of citations
blogging can deliver immediate
feedback and can help measure impact
Fergus McNeil, Professor of Criminology and Social Work at the University of Glasgow

32. Research is a tangled, messy and
complicated process …
sharing the experience of this journey
not only aids reflection and learning
for the blogger, but also helps readers
learn from the experience too

33. to make a difference I need to produce
high quality research that is relevant,
useful and accessible to my audience.
I certainly don’t want my research
gathering dust in some far corner of a
university library

34. Social Media
collaborative practice and knowledge exchange r
web-based digital media offers so much potentia

38. Experiential
Not learned or taught
Social Media