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LESSON 1:
Media and its
Effect to
Communication
MEDIA AND
INFORMATION LITERACY
GETTING TO KNOW….
Communication- the process of meaning-
making through a channel or medium. It
comes from the Latin word communis,
meaning to share or to make ideas
common. Its primary purpose is to send
messages between senders and
receivers.
WHAT IS COMMUNICATION?
1. The Sender
The sender is the person who initiates the
communication processes.
2. The Message
The message that is sent by the sender can be
anything such as a command, a request, a question,
or just a statement for a normal discussion.
3. Media or Channels of Communication
The message once encoded has to be sent to the
other side through some kind of channel. This
channel is the media for the message and this can
be anything such as email, telephone, or so on.
ELEMENTS OF COMMUNICATION
4. Receiver
The receiver is the person on the other side who is
receiving the message and decodes it to understand
and proceed with the communication processes
further.
5. Feedback
Feedback is the response or reaction of the receiver
after perceiving or understanding the message.
8. Noise
Noise is an element that cannot be ignored in
communication processes. This is mainly the hindrance
that comes up in an effective communication process.
media and information literacy lesson day 1

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media and information literacy lesson day 1

  • 1. LESSON 1: Media and its Effect to Communication MEDIA AND INFORMATION LITERACY
  • 3. Communication- the process of meaning- making through a channel or medium. It comes from the Latin word communis, meaning to share or to make ideas common. Its primary purpose is to send messages between senders and receivers. WHAT IS COMMUNICATION?
  • 4.
  • 5. 1. The Sender The sender is the person who initiates the communication processes. 2. The Message The message that is sent by the sender can be anything such as a command, a request, a question, or just a statement for a normal discussion. 3. Media or Channels of Communication The message once encoded has to be sent to the other side through some kind of channel. This channel is the media for the message and this can be anything such as email, telephone, or so on. ELEMENTS OF COMMUNICATION
  • 6. 4. Receiver The receiver is the person on the other side who is receiving the message and decodes it to understand and proceed with the communication processes further. 5. Feedback Feedback is the response or reaction of the receiver after perceiving or understanding the message. 8. Noise Noise is an element that cannot be ignored in communication processes. This is mainly the hindrance that comes up in an effective communication process.