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2. OBJECTIVES
At the end of this lesson you should be able to:
a. Identify the different types of media.
b. Define media convergence through
current examples.
c. Discuss the effects of media to culture
and society.

3. Motivation

6. Books
The book is defined as a sheet of printed
sheets of paper that are held together
inside a cover. It is a long written work
intended to inform like reference books or
entertain such as novels.

7. Newspaper
It refers to a document published regularly,
consisting of news reports, articles,
photographs, and advertisements that are
printed on a large sheet of paper printed
together.

8. Magazines
Is defined as a periodical publication
containing articles and illustrations, typically
covering a particular subject or area of
interest.

9. Poster
Poster
A poster is a bill or placard for posting, which
is often placed in public place. Posters by
nature are visual. It make use of photos or
graphics to convey a message.

10. Brochure
Is defined as a small thin book or magazine
that usually has many pictures and
information about a product, or a place, etc.
It is typically used as a form of advertisement
or promotion.

11. The Characteristics of Print Media
1. A proponent of Literacy – Print media is
essentially written media. One must be
able to read and patronize print. By
requiring literacy, print media also
promotes it.
2. Portable – Print media is the most portable
platform of media. Its size and weight
allow people to carry it everywhere.

12. The Characteristics of Print Media
3. Independent form of Media– unlike other
forms of media, print does not require a
separate medium or technology to transmit or
received information.
4. Structure – Correct grammar and proper
sentence construction is a must in print
media. Arranging material to follow a layout is
required before publishing. The structure is
given emphasis in print media.

14. The term broadcasting refers to the airborne
transmission of electromagnetic audio signals
(radio) or audiovisual signals (television) that
are readily accessible to a wide population via
standard receivers.

19. The Characteristics of Broadcast Media
Two types of radio format in terms frequency
1. AM (Amplitude Modulated) radio
2. FM (Frequency Modulation) radio
AM Radio offers variety of stations that
features different program formats.
1. Dramatic program
2. Non-dramatic program
- News and documentary, talk shows,
counseling, educational, and informative.

20. The Characteristics of Broadcast Media
Two main elements of television
1. Audio – Sound, Music and Voice
2. Visual – Footage, graphics, and text
Television offers different program formats.
1. Dramatic program–Drama special and Sitcom
2. Non-dramatic program- News, talk shows,
game show, education prog., informative
prog., variety shows.

22. Internet
A worldwide medium that provides means of
exchanging information through a series of
interconnected computers. It is a rapidly
growing medium which offers limitless
advertising opportunities. It involves use of
world wide web to showcase a website or e-
commerce portal to the world. It provides a
sophisticated graphic user interface to users
and is accessible to anyone with a computer
and broadband connection.”

23. Social media
Is a websites and applications that enable
users to create and share content or to
participate in social networking.

35. Media Convergence in Platform Specific Example
Communication Social Network Facebook
Entertainment Multimedia Personality Kris Aquino
News News Agency Philippine Daily Inquirer
Advertisement/Commercial Product Advertisement Digitized Print ads
Media Convergence in Platform Specific Example
Communication
Entertainment
News
Advertisement/Commercial
Activity 1 – Fill me!
Direction: Fill in the second and third column of the matrix below.
Sample:

36. Activity 2 –Your Artwork!
Direction: Make a drawing/sketch on how different media is affecting
your everyday life. Write a brief introduction about your
sketch/drawing. Use a separate sheet of paper if necessary.

37. Criteria Excellent (4) Good (3) Basic Requirement
(2)
Little or No effort (1)
Appropriateness The use of graphic arts
to present the
message is suitable
and on purpose.
The use of graphic arts
to present the
message is
satisfactorily suitable
The use of graphic arts
to present the
message is acceptably
suitable
The use of graphic arts
to present the
message is poorly
executed.
GraphicsRelevance The drawing is very
artistic and neat. It
communicates the
message clearly
The drawing is neat
and communicates the
message clearly.
The drawing somehow
communicates the
message.
The drawing was not
able to communicate a
clear message
Behavior/Effort The student put forth
extraordinary effort to
complete the activity.
The student put forth
the effort required to
complete the activity
well
The student put forth
limited effort required
to finish the activity
The student put forth
minimal or no effort
RUBRIC FOR SCORING
Drawing/Sketch

38. Activity 3