This document provides tips for conducting effective interviews with reporters. It advises preparing well by researching the reporter and topic, keeping answers concise while repeating key messages. Interviewees should correct any inaccuracies calmly and avoid hypotheticals, instead focusing on substantive issues. When asked hard questions, clarify what is being asked rather than getting defensive. Proper appearance and body language for broadcasts involves dressing appropriately, making eye contact, and speaking with variation and emphasis. Thorough preparation for difficult questions and mock interviews can improve interview skills.

1. Media 101: The Art of the Interview

12. Practice, Practice, Practice: have a colleagues test you by asking hostile questions.