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How to Create a Targeted Facebook Ad Audience
Using Power Editor
Product
Planning
segments
targeting
offering
positioning
optimizatio
n
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Power editor Tools
•General “ Hosted a lot of ad sets
•Hosted a lot of ads
adverts
•Finshed
Advert Sets
Campaigns
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Basics You Must Know
Cost Per 1000 View
Cost Per Click
Cost Per install
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1-Advertising Cost “ X $
2-the total estimated audience is X people
3- ( Exp 1 / Exp 2) = 000,00 $
CPM Collected as 000’00$ x 1000 = X $ Cost per Thousand View
CPM
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Basics You Must Know
•amount of views on
•
Impressions
•number of clicks
•
Clicks
•Click through rates
•
CTR
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Audience insights
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4 Reasons You Should Use
Audience insights
Build
•‫منه‬ ‫تبني‬ ‫هتقدر‬community‫بتعمل‬ ‫وأنت‬ ‫جديد‬page‫الـ‬ ‫تحدد‬ ‫لسة‬ ‫عايز‬ ‫و‬ ‫جديدة‬community
‫الـ‬ ‫تعمل‬ ‫ما‬ ‫قبل‬ ‫مفصلة‬ ‫معلومات‬ ‫يديك‬ ‫عشان‬ ‫استخدمها‬ ‫بتاعها‬buyer persona.
Compare
•‫هتقدر‬‫بتاعك‬ ‫المجال‬ ‫فى‬ ‫ليك‬ ‫المنافسيين‬ ‫أهم‬ ‫تعرف‬ ‫خاللها‬ ‫من‬
Target
•‫المستهدفيين‬ ‫االشخاص‬ ‫تحديد‬ ‫خاللها‬ ‫من‬ ‫بتقدر‬
Segment Or Die !
Geography Demography Occasions
Behavioranalyze
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Audiences
Custom audience
lookalike audience
IP & email address audience
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Facebook Conversion Tracking
FB
Ad’s
Landing
Page check out
thank you
page
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Facebook Conversion Tracking
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Multi-Product Facebook Ads in Power
Editor
•Note that this ad unit is only available
when using two campaign objectives:
•
Clicks to
Website
•Note that this ad unit is only available
when using two campaign objectives:
•
Website
Conversions
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Multi-Product Facebook Ads
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Relevance Score
Feedback
Hide&Report
Target
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5 Reasons You Should Use Power Editor to
Create Facebook Ads
Features
Custom
Audiences
Look
alike
Audiences
Saved
Audiences
Conversion
Tracking
Sponsored
Search
Results
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Placement
the benefits of Power Editor
News Feed (Desktop
and Mobile)
News Feed (Desktop
Only)
Mobile Only
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Bulk Ad Creation & Targeting
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Managing
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Managing Page Managing photo
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