The Wounded Warrior Project outlined a social media strategy to increase revenue and engagement. Key objectives included growing followers across platforms and improving visual content. The strategy involved enhancing published content, encouraging conversations, and partnering with veteran influencers. Roles and guidelines ensured brand representation while critical response plans addressed potential issues. Progress would be measured through website traffic and social metrics.
Social media strategy for Locker Room UpdatePeterman W
Here, I've assembled the network objectives for Locker Room Update, my website, in a social media plan for both myself and my staff of sports journalists.
Social media strategy for Locker Room UpdatePeterman W
Here, I've assembled the network objectives for Locker Room Update, my website, in a social media plan for both myself and my staff of sports journalists.
I developed this plan as a class assignment. I chose Khloe Kardashian as my client, and I created this strategy to increase the amount of subscribers on her app and her followers on Instagram and Twitter.
This presentation is a strategy that can be used by the College of Agricultural and Life Sciences at the University of Florida in order to more efficiently run their social media platforms.
How we use Buzzstream & Buzzsumo for Guest Blogging & Outreach. Buzzstream secured us 7 guest posts in one day. Buzzsumo helps our posts have 200+ shares.
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers.
Use the #1 Instagram growth tool: https://bit.ly/3rmn0vB
If you want to grow your Instagram, here you have the ultimate guide to help you do that! This guide includes the best advices to grow your instagram!
Try it out for yourself and see your account grow!
If you have tried everything else and nothing else works, then your best option is to try out this Instagram growth tool. Use the #1 and the best Instagram growth tool.
How to Quickly Grow Your Instagram and FollowersKennyBharksuwan
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.
I developed this plan as a class assignment. I chose Khloe Kardashian as my client, and I created this strategy to increase the amount of subscribers on her app and her followers on Instagram and Twitter.
This presentation is a strategy that can be used by the College of Agricultural and Life Sciences at the University of Florida in order to more efficiently run their social media platforms.
How we use Buzzstream & Buzzsumo for Guest Blogging & Outreach. Buzzstream secured us 7 guest posts in one day. Buzzsumo helps our posts have 200+ shares.
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers.
Use the #1 Instagram growth tool: https://bit.ly/3rmn0vB
If you want to grow your Instagram, here you have the ultimate guide to help you do that! This guide includes the best advices to grow your instagram!
Try it out for yourself and see your account grow!
If you have tried everything else and nothing else works, then your best option is to try out this Instagram growth tool. Use the #1 and the best Instagram growth tool.
How to Quickly Grow Your Instagram and FollowersKennyBharksuwan
Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
2. WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
TABLE OF CONTENTS
1. Executive Summary
2. Social Media Objectives
3. Online Brand Persona and Voice
4. Strategies and Tools
5. Timing and Key Dates
6. Social Media Roles and Responsibilities
7. Social Media Policy
8. Critical Response Plan
9.Measurement and Reporting Results
3. WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
1
EXECUTIVE SUMMARY
Our major social media priorities for 2016 will be growing
our online following and community.
The primary focus for this year will be increasing our
revenue goals and gaining exposure by engaging in
conversation with potential new donors and building deeper
relationships with current donors and veterans.
Two major social strategies will support this objective:
1. A plan to enhance and update the content we publish to
our social profiles.
2. Encourage conversations and visibility of content.
4. WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
2
SOCIAL MEDIA OBJECTIVES
Main objective:
In 2016 the primary focus for the year will be increasing our revenue
goals and gaining exposure by engaging in conversation with potential
new donors and building deeper relationships with current donors and
veterans. We plan to make social media a priority by adding engaging
and relevant content that appeals to donors, veterans, enlisted
servicemen, and civilians.
Some specific objectives include:
Increase the number of unique visitors from social platforms to website by
25% in 6 months via:
a. Increased brand awareness through increased mentions and shares
on Twitter
b. Increased use of brand hashtags across all social platforms such as
#WWP
c. Increase and improve visual content on Facebook and Instagram by
30% in 6 months.
5. WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
2A
SOCIAL MEDIA OBJECTIVE CONTINUED
0 50000
Instagram followers
Month 6
Month 3
Month 1
Increase Instagram
following by 3000 in
six months
6. Adjectives that describe our brand:
Empowerment
Commitment
Honor
Courage
When interacting with
customers we are:
Friendly
Personal
Engaging
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
3
ONLINE BRAND PERSONA AND VOICE
7. Paid:
Every Friday boost the most popular Facebook posts for the
weekend. The post must have a minimum organic reach of
500, as well as a minimum of 75 likes or 60 comments.
Owned:
Introduce the use of #WoundedWarriorPals to Instagram
posts. Encourage adoption by customers and regram a
minimum of two user-generated content posts per week.
Promote the hashtag across all social media platforms,
websites, emails, and events. When customers arrive for
events reference the hashtag and encourage them to use it if
they plan on taking photos together and posting it to social
platforms.
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
4
STRATEGIES AND TOOLS
8. Earned:
Monitor Twitter for keywords and terms: veteran, VA, warrior,
suicide, soldiers, PTSD.
Partner with 10 disabled veterans and their families to
develop an influencer/advocate relationship. Co-develop a 10
piece video series of their stories to be shared on social
channels and website.
Tools:
Approved- Hootsuite and Buffer
Rejected Tools: N/A
Existing Subscriptions/ Licenses- Vimeo, Adobe Premiere Pro,
Photoshop.
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
4A
STRATEGIES AND TOOLS CONTINUED
9. Holiday Dates:
Valentines Day
Memorial Day
Independence Day
Labor Day
Veterans’ Day
Thanksgiving
Christmas
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
5
TIMING AND KEY DATES
Internal Events:
November 20-23:
Veteran Food Drive
December 1-5:
Food and toy
packages for
veterans and
families drive
Reporting Dates:
Reporting will occur
once a quarter in
January, April, July,
and October.
10. Marketing Director- Olivia Smith
Social Media Manager- Matthew Malani
Social Media Coordinator- Jessica Petitte
Supporting Social Media Team Members
Brandon Hunt (social ads support)
Adam Gowling (customer support - social media)
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
6
SOCIAL MEDIA ROLES AND
RESPONSIBILITIES
11. Social media is something that is very valuable to our
company. We use it to interact with donors, wounded
warriors, veterans, and civilians, and to share personal
stories/content. As an employee of the Wounded
Warriors Project you are expected to uphold our values
and demonstrate proper internet etiquette by following
some simple guidelines:
Be respectful and polite to all
Serve as a solution, not a problem
Stay out of provoking or contributing to arguments
Be helpful to followers/strangers
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
7
SOCIAL MEDIA POLICY
12. Scenario 1 - Inappropriate Tweet Sent from @WWP
Action Plan-
When Tweet is detected: Take screenshot, delete Tweet, alert
Matthew Malani. If unavailable alert Olivia Smith.
Matthew to work with Olivia to discuss impact and reach of
Tweet.
Matthew to develop appropriate Tweet, Olivia to approve.
If media has picked Tweet up, Olivia to reach out to
appropriate contact.
Matthew and Olivia work with employee responsible for Tweet
to see if disciplinary action should be taken.
No Pre-Approved Messaging for this scenario
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
8
CRITICAL RESPONSE PLAN
13. Source Volume Percentage of
Overall Traffic
Conversion Rate
Twitter 2300 unique visits
+10% growth
15% 3.7%
Facebook 3700 unique visits
+10 growth
23% 1.7%
Instagram 200 unique visits
+5% growth
2.9% .02%
WOUNDED WARRIOR PROJECT SOCIAL MEDIA
STRATEGY
9
MEASUREMENT AND REPORTING
RESULTS
Quantitative KPIs
Reporting Period: 3 months data as of January 25th, 2016
Website Traffic Sources Assessment
Timeframe: Monthly average, November 2015 to January 2016
