6 Marketing Layers That Drive Leads

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Do you have the right layers in your lead gen strategy? These 6 layers are essential for a successful and SMART marketing strategy.

Marketing

Personas
Digital Foundation Distribution
Conversion Points
Data
Nurture Leads

Identify Your
Buyer Persona
If you know who you
are trying to reach –
you can “say”
something that
matters to them

Where are
you driving
your digital
traffic to?

Establish and Fill
Distribution
Channels

With the right content for
your intended audience

I’d like fries with that!
Are your contact pages:
-simple?
-using strategic copy?
-giving value? (ebooks are a great
start!)

Are you using data from:
-Google Analytics?
-Social Sites?
-Sales calls?
-email campaigns?
-direct mail campaigns?

Ideas:
-send targeted newsletters
-spotlight success stories
-give them value (content
they actually want)
-personalized mailers
-snail mail surprises!

Exposure
Discovery
Consideration
Conversion
Your Relationship With
Your Customers

Distribution
Website
Content
Conversions
CX Starts With Strategy

Determine your Digital Footprint
Develop a Content Strategy
Get Social !
Get tactical with your marketing
Your To-Do List

Let’s Review
1. Who’s Your Target Audience?
2. What Should Your Digital Foundation
be?
3. Do I have the right distribution
channels in place?
4. Are my conversion points optimized?
5. I am using data to make decisions?
6. Am I nurturing leads the right way?

Missing Layers In Your
Marketing Strategy?
Use this free Planning Resource
haleymarketing.com/2020vision/

Sexy sells
Let’s Chat !
Aaron Eastlack
1.888.696.2900
aeastlack@haleymarketing.com
LinkedIn @AaronPEastlack
www.facebook.com/HaleyMarketing/
#SmartMarketing
#2020Vision

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6 Marketing Layers That Drive Leads

1. 6 Marketing Layers That Drive Leads

2. Personas Digital Foundation Distribution Conversion Points Data Nurture Leads

3. Identify Your Buyer Persona If you know who you are trying to reach – you can “say” something that matters to them

4. Demographics Lifestyle or Workstyle Personality Profile Goals Pain Points Identity Objections Info Sources

5. Lay a Strong Digital Foundation

6. Where are you driving your digital traffic to?

7. Establish and Fill Distribution Channels

8. With the right content for your intended audience

9. Optimize Collection Points and Methods

10. I’d like fries with that! Are your contact pages: -simple? -using strategic copy? -giving value? (ebooks are a great start!)

11. Develop a Process to Track Results

12. Are you using data from: -Google Analytics? -Social Sites? -Sales calls? -email campaigns? -direct mail campaigns?

13. Nurture Every Lead

14. Not like this

15. Ideas: -send targeted newsletters -spotlight success stories -give them value (content they actually want) -personalized mailers -snail mail surprises!

16. Exposure Discovery Consideration Conversion Your Relationship With Your Customers

17. Advocacy Expansion Retention Adoption

18. Distribution Website Content Conversions CX Starts With Strategy

19. Determine your Digital Footprint Develop a Content Strategy Get Social ! Get tactical with your marketing Your To-Do List

20. Let’s Review 1. Who’s Your Target Audience? 2. What Should Your Digital Foundation be? 3. Do I have the right distribution channels in place? 4. Are my conversion points optimized? 5. I am using data to make decisions? 6. Am I nurturing leads the right way?

21. Missing Layers In Your Marketing Strategy? Use this free Planning Resource haleymarketing.com/2020vision/

22. Sexy sells Let’s Chat ! Aaron Eastlack 1.888.696.2900 aeastlack@haleymarketing.com LinkedIn @AaronPEastlack www.facebook.com/HaleyMarketing/ #SmartMarketing #2020Vision

6 Marketing Layers That Drive Leads

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