Competitive research of FreshMenu

1. COMPETITIVE RESEARCH

2. INTRODUCTION
Box 8
• Box 8 puts together
popular Indian dishes in
a single box for easy
consumption
• The idea is to present
Indian meals in an easy
to consume fashion
because it isn’t always
finger ready
FRESH MENU
• Fresh menu is a cloud
kitchen service which
delivers fresh food to
your doorstep
• The daily menu is
exclusively designed by
their chefs
Faasos
• Faasos allows users to
order food and get
delivery service from
local restaurants.
• It specialises in serving
food on demand

3. SEARCH ENGINE OPTIMIZATION

4. SEARCH ENGINE MARKETING

5. SEARCH ENGINE MARKETING

6. SEARCH ENGINE MARKETING

7. SOCIAL MEDIA PRESENCE
0
50000
100000
150000
200000
250000
300000
350000
Fresh menu Box 8 Faasos
Followers on social media
Facebook Instagram Twitter

8. FRESH MENU-
SOCIAL MEDIA

9. FRESH MENU-
SOCIAL MEDIA

10. BOX 8-
SOCIAL MEDIA

11. BOX 8-
SOCIAL MEDIA

12. FAASOS-
SOCIAL MEDIA

13. FAASOS-
SOCIAL MEDIA

14. REMARKETING
Fresh menu is using
applications like Zomato and
swiggy to remarket

15. REMARKETING
Box 8 is using
Zomato to remarket

16. REMARKETING
Faasos is using
applications like Facebook
and Instagram to remarket

17. ADDITIONAL FEATURES

18. IMPROVEMENTS
• More creative content on their social media
• Interactions with the followers
• Use latest trends to keep the followers invested in the brand
• Introduce passes for daily consumers like the competitors