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Marketing & outreach

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Presentation by Karen Lemke and PC Sweeney on marketing and outreach with a focus on signage, direct mail, email, and Facebook.


For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

Published in: Government & Nonprofit
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Marketing & outreach

  1. 1. MARKETING & OUTREACH In a (Small) Digital World
  2. 2. KAREN LEMKE Pine River Library (Best Small Library 2014)
  3. 3. HOW SMALL? 2,500 residents 7,500 card holders
  4. 4. MARKETING: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc. -Merriam-Webster Dictionary
  5. 5. ACTIVITIES & P Product Posters Pictures Press Presentations Ploys Popularity s
  6. 6. PRODUCT
  7. 7. PRODUCT
  8. 8. POSTERS
  9. 9. POSTERS
  10. 10. POSTERS
  11. 11. POSTERS
  12. 12. PICTURES
  13. 13. PICTURES
  14. 14. PRESS
  15. 15. PRESS
  16. 16. PRESS
  17. 17. PLOYS-clever trick or plan that is used to get someone to do something Merriam-Webster Dictionary
  18. 18. PRESENTATIONS
  19. 19. FB, EMAIL, AND DIRECT MAIL PC Sweeney Political Strategist, EveryLibrary Administrative Librarian, Sunnyvale
  20. 20. WHERE AM I GETTING THIS STUFF
  21. 21. WHY I ADVOCATE (ALMOST) ONLY USING FB AND EMAIL FOR YOUR DIGITAL CAMPAIGN
  22. 22. CHANGE THE WAY YOU THINK ABOUT AND EMAIL
  23. 23. DIFFERENCES BETWEEN FB AND EMAIL
  24. 24. EMAIL Give me a big enough email list and a platform to send them from and I can move the world. - Archimedes
  25. 25. FIND A PLATFORM
  26. 26. DESIGN
  27. 27. WHAT MAKES A GOOD EMAIL
  28. 28. WELL CURATED LISTS
  29. 29. HOW OFTEN AND WHEN
  30. 30. INTEGRATE EMAIL AND FACEBOOK
  31. 31. FACEBOOK
  32. 32. YOU HAVE TO PAY FOR FB ADS (BOOSTED POSTS)
  33. 33. PAGE LIKES DON’T MATTER
  34. 34. NEVER PAY FOR PAGE LIKES
  35. 35. SUPPORT THE SAME MESSAGE IN BOTH PLATFORMS
  36. 36. WHAT CONTENT, WHERE TO GET IT, WHEN TO POST
  37. 37. DIRECT MAIL
  38. 38. NEW MOVERS CARDS
  39. 39. RESIDENTS WITHOUT CARDS
  40. 40. HOW DO YOU KNOW WHAT WORKS?
  41. 41. AB TESTING
  42. 42. A/B TESTING FOR EMAIL
  43. 43. A/B TESTING FOR FACEBOOK
  44. 44. A/B TESTING FOR DIRECT MAIL
  45. 45. TAKE AWAYS
  46. 46. QUESTIONS?
  47. 47. Truth Talk A Few Questions for Our Panel
  48. 48. Best Practices? What is your one “Go To” Marketing/Outreach idea? Which stakeholders do you always make sure to reach?
  49. 49. How to you deal with failure? “Too Many Cooks?” Worst Practices

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