Develop a meaningful and engaging message for you library For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

1. Your Message
Matters
PC Sweeney
@pcsweeney
John Chrastka
@mrchrastka
Building voter support for libraries

2. About EveryLibrary
Building voter support for libraries

3. Nationwide Data
Building voter support for libraries

4. Your Library is a Cause
Building voter support for libraries

5. The Librarian as
Candidate
Building voter support for libraries

6. Data vs Stories
Building voter support for libraries

7. Surfacing
Building voter support for libraries

8. Theme vs. Message
Building voter support for libraries

9. Why is your message
important?
Building voter support for libraries

10. What is your message?
Building voter support for libraries

11. Local Matters
There is not one message that fits all campaigns
Building voter support for libraries

12. Polling
Building voter support for libraries

13. Stakeholder Groups
Building voter support for libraries

14. Power Mapping
Building voter support for libraries

15. Message Box
Building voter support for libraries
What we
say about
ourselves
What they
say about
us
What we
say about
them
What they
say about
themselves

16. 27 – 9 - 3
Building voter support for libraries

17. Oppositional Messaging
Building voter support for libraries

18. A/B Testing
Building voter support for libraries

19. Segmented Lists
and Data
Building voter support for libraries

20. The “P” Word
Building voter support for libraries

21. Get Your Message Out
Building voter support for libraries

22. Your Message
Matters
PC Sweeney
@pcsweeney
John Chrastka
@mrchrastka
Building voter support for libraries