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McDonalds Survey - Customer Satisfaction Analysis
The document lists brand rankings and values, highlighting Apple as the most valuable brand at $104.3 billion, followed by Microsoft and Coca-Cola. It also details customer satisfaction indices for various fast-food chains, noting changes in rankings and satisfaction levels over recent years. Additionally, there are observations on survey participation challenges faced during data collection.
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McDonalds Survey - Customer Satisfaction Analysis
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- 4. RANK BRAND BRAND VALUE ($bil) BRAND REVENUE ($bill) COMPANY ADVERTISING ($mil) 1 Apple 104.3 156.5 1.100 2 Microso9 56.7 77.8 2.600 3 Coca-‐Cola 54.9 23.5 3.342 4 IBM 50.7 104.5 1.339 5 Google 47.3 43.5 772 6 Mc Donald’s 39.4 88.3 788 7 General Electric 34.2 132.1 -‐ 8 Intel 30.9 53.3 2.000 9 Samsung 29.5 181.0 4.398 10 Luis VuiKon 28.4 9.4 4.211 SOURCE: FORBES
- 6. LIMITED SERVICE RESTAURANTS 2013 PREVIOUS YEAR % CHANGE FIRST YEAR % CHANGE SUBWAY 83 1.2 1.2 PAPA JOHN’S 82 -‐1.2 7.9 LITTLE CAESAR 82 0.0 12.3 DOMINO’S PIZZA 81 5.2 13.9 KFC 81 8.0 20.9 STARBUCKS 80 5.3 20.9 PIZZA HUT 80 2.6 15.9 DUNKIN’ DONUTS 80 1.3 1.3 WENDY’S 79 1.3 9.7 BURGUER KING 76 1.3 15.2 TACO BELL 74 -‐3.9 12.1 MC DONALD’S 73 0.0 15.9 SOURCE: AMERICAN CUSTOMER SATISFACTION INDEX
- 7. 0 10 20 30 40 50 60 70 80 90 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 SOURCE: AMERICAN CUSTOMER SATISFACTION INDEX AVERAGE MC DONALD’S
- 11. LOW COST LESS TIME CONVENIENT FOR RESPONDENTS DESIGN FLEXIBILITY LIMITED SAMPLE RESPONDENT AVAILABILITY COOPERATION PROBLEMS NO INTERVIEWER
- 12. SIMPLE FAST CHEAP NOT RANDOM NO GENERALIZATION NOT INFERENCE
- 14. ? ? ?
- 31. HAVE YOU EVER FILLED OUT THIS SURVEY BEFORE? YES NO ?