McDonald's Meets Foursquare
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McDonald's partnered with Foursquare to offer incentives on "Foursquare Day" to increase foot traffic and sales. They advertised gift cards for those who checked in, which increased check-ins by 719 and led to over 50 articles written about the campaign. While it boosted traffic on Foursquare Day and the following days, the impact was limited and incentives could have been improved.
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Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
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Dell had great success with their social media strategy of listening to conversations about the company and addressing complaints and questions. They earned over $3 million and gained 1.5 million Twitter followers. Old Spice saw a 27% increase in sales and became the #1 brand of body wash for men after their viral video campaign received over 1 billion online impressions in just 6 months. The Washington Redskins leveraged Foursquare to gain nearly 13,000 followers and over 20,000 check-ins at their stadium. Cold Stone Creamery saw a sales boost of over $10,000 and increased store traffic after launching an eGifting campaign on Facebook that went viral.
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McDonald's Meets Foursquare
- 1. Danielle Hamilton & Lauren Williams McDonald’s Meets Foursquare
- 4. Averages about 2,000 check-ins per dayAbout
- 7. Achieve more business by taking advantage of “Foursquare Day” (4/16)Objectives
- 9. Geared towards all who regularly check-in to Foursquare
- 10. Utilized Foursquare to generate national publicity and increase sales
- 11. Advertised “Foursquare Day” on Twitter
- 12. Offered incentive:100 randomly distributed gift cards of either $5 or $10Programming
- 15. Increase of check-ins on Foursquare by 719 check-ins
- 16. After this day, 600,000 individuals opted to follow and fan them on mutliple social media sites
- 17. There was a 33% rise in check-in traffic around the world
- 18. Over 50 articles were written regarding this campaignEvaluation of Campaign
- 20. It could not be confirmed whether or not every individual who checked-in actually made a purchase
- 21. There were only those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one
- 22. Not as many social media users are familiar with Foursquare as compared to Twitter or Facebook
- 23. 500 million people have a FB
- 24. Twitter has 106 million usersEvaluation of Campaign
- 26. It increased traffic to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)
- 27. However, only on this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peakEvaluation of Campaign
- 29. Bigger and better incentives…and more of them!Personal Evaluation